Archive
Hunting Down The Value
Wine and value – isn’t that a topic that is near and dear to every wine lover’s heart?
In the world of wine, “value” has lots of meanings – and to make it even more complex it also depends on a personal perspective. In the majority of the cases, value is relative. And while value concept is important and it is something we seek, it is the pleasure we are really after. We want to drink wine which gives us pleasure. Talking about value, we often refer to the concept of QPR – Quality Price Ratio – instead of just the value, as QPR simply stresses what we are looking for, the pleasure, the best possible experience for the money. In other words, we equate quality and pleasure. Maybe we should introduce a new concept – PPD – as in Pleasure Per Dollar? Hmmm… maybe not.
I was trying to find an example of absolute value in wine, and I don’t believe such a thing exists. Is $4.99 bottle a value? Unless you enjoy that wine, it is really not – if you don’t enjoy that $4.99 bottle, it is wasted $4.99. Is $200 bottle of wine is value? “Are you nuts???” I would expect a typical reaction being to such a price. Well, if this $200 bottle of wine is on the huge sale, and that wine typically sold, let’s say, at $300 – and this is something you will enjoy, and most importantly, can afford? Of course, it is a value. Then if you can easily afford it but don’t enjoy – this is again a waste of money.
There is another spin in our discussion of relativity of the wine value, where the value is not expressed directly in the money amount, but in comparison to the wines of similar styles. For example, I would say that an Israeli wine, Shiloh Mosaic, an [almost] Bordeaux blend in style, which retails around $60, can be easily compared to the $200+ Bordeaux blend wines from California, such as Vérité. At $60, Shiloh Mosaic is not an inexpensive wine, but nevertheless, if my comparison would hold true for you, it will become a great value in your eyes too.
And yet one more important detail about value – value is often defined in the categories – either price or wine type categories. I’m sure you heard quite often the wine is defined as a “great value under $30”, or a “great value for Pinot Noir under $100”. This simply means that someone who tasted a group of wines priced under $30, found that that particular wine tasted the best in that group. Don’t forget our general relativity of the value though – if you don’t drink Chardonnay, the best value Chardonnay under $30 has no bearing in your world.
We can easily continue our theoretical value escapades, but let me give you an account of my recent encounter with great values, courtesy of Wines Til Sold Out. I’m sure most of you in the US are well familiar with WTSO, possibly the best wine flash sale operator. In addition to the standard offerings which change as soon as the current wine is sold out, WTSO offers so-called last chance wines, premium selection, and occasional offers of the wines at $9.99 – all of which can be acquired in single bottle quantities with free shipping. Two of my last value finds were $9.99 wines, and one of them (Cahors) was from the last chance wines selection, at $13.99.
All three of these wines were simply outstanding, especially considering the price. 2012 Casa Ermelinda Freitas Vinha Do Rosário Reserva Peninsula de Setubal (14% ABV, 70% Castelao, 10% Touriga Nacional, 10% Cabernet Sauvignon, 10% Syrah, 12 months in French oak) had a core of red fruit, good acidity, dark earthy profile a touch of coffee. Think about it – 8 years old wine, $9.99, delicious – is that a great value or what?
The 2017 Pure Bred Cabernet Sauvignon Mendocino County (14.2% ABV, 100% Cabernet Sauvignon) was an absolute surprise. At first, I got just one bottle, as Cabernet Sauvignon from California for $10 can’t be good apriori. On contrary to my expectations, the wine was generous and balanced, not jammy at all, with good undertones of the classic Cab – cassis and eucalyptus, and a pleasant herbaceous finish. Was if the best California Cabernet Sauvignon in absolute terms? Of course not. But at this price, it would give a perfect run for the money for many California Cabs priced under $30 – $40. I would say taste it for yourself, but WTSO is sold out of this wine at the moment.
Last but not least – 2016 Château Vincens Prestige Cahors (14.5% ABV, 80% Malbec, 20% Merlot, 10-15 months in French and American oak). This was just supremely delicious – earthy, with the core of dark fruit, densely and firmly structured, with a dollop of sweet tobacco on the finish – dark and powerful wine. I don’t know if Cahors wines returned yet to their old glory, but this is the wine I’m willing to enjoy on any day.
Here you have my excursion into the world of wine value, also known as QPR, and maybe in the future, as PPD? Hope I didn’t bore you to death. And by the way, what are your thoughts on wine values? Any great discoveries to brag about?
Wine Opinions, Forming and Changing
Well, this might be a dirty laundry type of post which I might regret later – but sometimes, it is good to look into the mirror, so let’s talk.
How do you form an opinion about the wine? Is it on the first sip? Is it after a glass? Is it based on tasting the wine, let’s say, for an hour or two and slowly deciding if you like the wine or not, sip by sip? Equally important – what other factors contribute to that said opinion? Critic’s 95 rating – would that affect your opinion? Respected friend’s recommendation – how important is that? I’m not even talking about ambiance, mood, food, or any other factors.
Okay, now I have another question.
Your opinion about the wine is formed. What would it take to change it? Is it enough to taste the wine once to change your opinion completely? Or would you need multiple encounters to have your opinion changed completely, doesn’t matter in which direction? Well, actually I think here we need to differentiate here between positive and negative opinions. If your opinion was positive, it will probably take a few unsuccessful encounters with the same wine to decide that you made a mistake the first time. But in case of a negative opinion… it gets more complicated. Would you even be willing to give the wine a second chance in such a case? What would make you pick again the bottle of wine you didn’t appreciate before?
Let’s make it more practical.
For a long time, I saw John Fodera, who is an expert in Italian wines, give the highest praise to the wines of Campochiarenti from Tuscany. I had an opportunity to finally taste one of the Campochiarenti wines – 2016 San Nicola Chianti Colli Senesi, one of the most basic wines in the Campochiarenti portfolio. Granted, I tasted this wine during the grand festivities of the open house John hosted during the OTBN Saturday – after tasting a variety of Gran Selezione, Super Tuscans, and a magical 1999 Soldera. And in the middle of all that extravaganza, the Campochiarenti Chianti’s appeal was lost on me. I mentioned in the post that the wine was “classic and simple”, but the major point was the price – it was an okay wine for the expected $12 when the wine will finally make it into the USA. Not that I didn’t like the wine, but I didn’t care much for it either – my palate perceived it as too dry and unidimensional.
Erich Russell, who I wrote recently about, has a business relationship with Daniele Rosti, the winemaker at Campochiarenti (Rabbit Ridge soon will be releasing the wine which will be a blend of Italian and California wines), and Erich happened to import a good number of Campochirenti wines to be able to showcase his future joint releases, which he now has available via his website. A few weeks ago, while I was ordering the birthday present for my sister-in-law in the form of the Rabbit Ridge wines, I recalled that she and her husband love Italian wines, so I decide to include a few bottles of the Campochiarenti wines in my order.
This past weekend we visited my sister-in-law who lives on Cape Cod. While deciding on the wine to take with us to see the sunset, I realized that this was a great opportunity to see what am I missing about this 2016 Campochiarenti San Nicola Chianti Colli Senesi – considering the universal love the wine has, I needed to try it again. It only took me one sniff and sip to have my opinion changed completely. The wine was absolutely mindblowing, in both bouquet and the taste, bursting with succulent cherries and offering velvety mouthfeel and impeccable balance. The picture above perfectly summarizes the way I felt about the wine – a double score, an amazing sunset paired with a superb wine.
After coming back and ordering my own case, I can now offer you another case buy recommendation. Visit Rabbit Ridge wine shopping page here, and look for the wine called Danielle – at $15, this wine is an absolute steal. You can also try Campochiarenti Vernaccia di San Gimignano, which supposed to be on par with the Chianti (when ordering, you can specify how many bottles of white and red you want) – I’m waiting for mine to arrive soon.
That is my story of a changed wine opinion. It was very easy for me, one sip and done. How about you? Have you changed your wine opinions and how? Do tell! Cheers!























