Talk-A-Vino

Bill and Sandy Sanchez. Source: Potter’s Vineyard

Wine is art.

More often than not, the connection goes beyond that simple statement. Have you visited wineries that are housed in beautifully designed buildings, or offer various pieces of art – paintings, sculptures – for everyone’s viewing enjoyment? Wine is a form of art, made by artists, and it thrives surrounded by art in a multitude of shapes and forms.

Bill Sanchez extended his 30+ years of PhD experience in nutritional science and 15 years as a professional Potter to the art of winemaking when he and his wife Sandy bought 3.5 acres estate winery in Laurelwood District AVA in Oregon from Laura Volkman in September of 2012. He had to learn 1,000 steps of making great Oregon Pinot Noir from Laura, who planted the vineyard in 2001. Guided by this knowledge, love of art, and utmost respect for one of the most famous artists of all time, Michelangelo, Bill and Sandy operate their winery with a full commitment to “staying small”.

Organic, LIVE and Salmon Safe certified winery, Potter’s Vineyard produces about 1,000 cases annually, supplementing estate Pinot Noir with Chardonnay, Cabernet, Merlot, Sangiovese, and Syrah coming from single vineyard estates in Washington. Connecting visitors to art, the winery also offers a full exhibit of handcrafted Clay Art.

I had an opportunity to sit down (yes, virtually) with Bill Sanchez and ask him a few questions about his passion for Pinot and art. Here is what transpired in our conversation:

[TaV]: What is Vino Vasai Wines and how it is different from Potter’s Vineyard wines?
[BillS]: There’s a back story on Vino Vasai, which means Wine of The Potter. We used it when a large company said ‘they would oppose’ our trademark for Potter’s Vineyard.  Vino Vasai is the wine brand, and Potter’s Vineyard is the name of our company and Estate Vineyard.

Source: Potter’s Vineyard

[TaV]: You worked for 35 years in nutritional science field. How does this experience affect your work in the vineyard and the winery?
[BillS]: That experience has focused my work on the vineyard where I am taking a ‘nutritional health’ approach to our farming.  We practice organic farming and use natural ‘nutritional compounds’ to improve the health of the vineyard.  We are gathering clinical data that shows this helps to prevent major pests like powdery mildew.

[TaV]: I read in your story that you learned 1,000 steps of making great Oregon Pinot. Can you please tell me what step 367 is all about? 🙂 just kidding 🙂 but seriously, what are these 1,000 steps all about?  
[BillS]: When you break everything down there is probably many, many starting with 30 passes in the vineyard (that starts in January by the way), and many more steps involved in growing quality fruit (pruning, tying down, flailing, rubbing buds, trellising, mowing, spraying, hedging, etc. Then, when you add all the steps after harvest you get many, many more – I know I exaggerated it at 1,000 but someday I will add them all up and I know I will be closer to 1,000 than 100!

[TaV]: Especially because of your extensive scientific background, I have to ask you the same question I like to ask many winemakers – Biodynamics. What do you think of biodynamics? Would you ever implement it at your winery?
[BillS]: I’m very intrigued, but I don’t understand it yet, especially the ‘cosmos’ connection.  I understand Organic much better and am excited to see the increasing amount of quality science that demonstrates not only that Organic farming works, but that it is healthier for the entire farm.

[TaV]: Pottery seems to be your other passion besides wine. Today, amphorae are popular vessels among winemakers to work with their wines (fermentation, aging, etc.). Do you use amphorae at your winery? As a potter, would you attempt to simply make one for this purpose?
[BillS]: Again, I’m very intrigued by amphorae but I haven’t yet found them to deliver higher quality wines compared to oak barrels. This is especially true for reds and chardonnay, which are my primary focus. I have tried some delicious crisp whites from amphorae, but I am not working with those varietals (yet)!  I would rather buy Amphorae from my neighbor, fellow potter and winemaker, Andrew Beckham than attempt to make one myself (especially at the size needed to make enough wine for a club pickup).

[TaV]: I understand that you and your wife are big fans of Michelangelo and his work. How does Michelangelo’s work inspire you in your daily dealings at the vineyard and the winery?
[BillS]:  I like the fact that Michelangelo was so diverse in his work (sculpture, painter, and architect) and I think we all aspire to be like him, not only one of greatest in his time but one of the greatest of all time!

Source: Potter’s Vineyard

[TaV]: You stated that Potter’s Vineyards is dedicated to staying small. How difficult it is keep that resolution and to stay small?
[BllS]: It’s most difficult financially, but because my wife and I did not plan on needing the income into our retirement years, we are happy to break even and live and work with less stress.

[TaV]: How does this decision affect your daily work?
[BillS]: It is very rewarding to have something we enjoy very much that keeps us busy every day and provides a product that enriches people’s lives, especially in creating a pleasurable memory they can share with family and friends.

[TaV]: Potter’s Vineyards is a certified sustainable winery. Can you talk about your approach to sustainability and why sustainability is important to you?
[BillS]: Our approach is to focus on the health of the entire farm.  I like to think about the health of the soil (insects, microbes, organic matter), the vegetation diversity between the rows, the flowering plants surrounding the vineyard, the birds, the bees, the insects and of course the people who visit.  I believe this approach will allow the farm to thrive for many years (if not forever).

[TaV]: You have two wine clubs, B club and M club. I understand that M stands for Michelangelo. What B stands for?
[BillS]: Botticelli (another great Italian artist)

[TaV]: In terms of distribution, what percentage of your wine is sold through the club and local visits?
[BillS]:Over 90%.
[TaV]: Are your wines available in retail or maybe the restaurants?
[BillS]: We don’t actively pursue distribution, but if local retailers request our wines, we make them available and support these local establishments.  Our wines are currently available at Our Table Farm Store in Sherwood, OR., 503 Uncorked Wine Bar in Sherwood, OR., Old Town Bar & Grill in Newberg, OR., and Crushed & Crafted Wine Bar in Newport.

[TaV]: I see that you produce a Sangiovese wine. Sangiovese is largely atypical for an Oregon winery. Is that a nod to your Italian connection?
[BillS]: Yes, my wife Sandy actually.
[TaV]: How popular is this wine with your customers?
[BillS]: They love it and love the story where we discovered Sangiovese during our trip to Italy in 2011 and then bought our vineyard in 2012. Releasing a Sangiovese in our 10th year of business was truly a dream come true!

[TaV]: You already make a full line of Pinot Noir wines (sparkling, Rosé, white Pinot and of course the large range of Pinot wines themselves). You also make Cabernet Sauvignon, Merlot, Sangiovese. Do you plan to plant any new grape varieties or make new wines? 
[BillS]: Someday we may offer a Sauvignon Blanc, but Sandy says that’s it after that!

[Tav]: Where do you see Potter Vineyard in 10 years? What would you like to accomplish during the next 10 years?
[BillS]: If my children take a serious interest, I would love for the business to grow enough to support their families into the next generation and beyond but if not, we will find someone to nurture it along just as Laura Volkman found us!

There you are, my friends – another story of Passion and Pinot, another story of wine and art.

I didn’t get a chance to try Bill’s wines yet, so please stay tuned for the update…

P.S.  For more stories of Passion and Pinot please visit the series’ main page.