Home > Art, one on one, Oregon wine, Pinot Noir, Winery > Stories of Passion and Pinot: Iris Vineyards

Stories of Passion and Pinot: Iris Vineyards

Let me ask you something. If you would look at the mountainous parcel of land, completely destroyed by the brutal commercial logging – would you be able to envision there a beautiful Pinot Noir vineyard? (if you answered “no”, same as I did, don’t worry about it – this is why you and I are not in the winemaking business). When Richard Boyles and his wife Pamela saw such a logging-destroyed site at the south end of the Willamette Valley, they were able to see past the nature in distress. They were able to see the future vineyards and even future forest restored where it was before. They purchased about 1,000 acres site in 1992, and it became the home to the Iris Vineyards, with the name inspired by the beautiful wild Douglas iris covering the surrounding hills in spring.

Richard’s fate was sealed at the age of 7, when he assumed assistant winemaker duty to his grandmother, helping her to make the sweet, dessert wine. As they say it in the stories, the rest was history. Richard met Pamela while studying at the University of Oregon. Countless visits to Europe and living there for a while as Richard had a carrier in international business management and hospitality, helped Richard and Pamela to discover their wine passion – Burgundy, and its signature grape – Pinot Noir. That passion for Pinot helped Richard and Pamela to see through the broken trees and realize their dream of making the world-class Pinot Noir.

Well, there is also an additional element to that passion – a principle of Areté. Richard and Pamela learned about Areté in the university, while studying ancient Greek philosophy. This principle simply means that it is one’s moral obligation to achieve the highest potential the person can achieve. Give it a thought – Areté is really a great principal to live by; we will get back to it later on in this post.

Today Iris Vineyards farms about 43 acres of vineyards, located at 800 to 1,100 feet elevation (quite high for the Willamette Valley). The vineyards are surrounded by more than 500 acres of restored forest, mostly Douglas fir and Ponderosa Pine, as well as Oregon white oak. The main vineyard of the estate, Chalice Vineyard, was planted in 1996 and produced its first vintage in 2001. Pinot Noir takes two third of the plantings, following by the Pinot Gris and a small acreage of Chardonnay. Iris Vineyards also produces a number of other, less traditional wines (Viognier, Syrah, and more) from other appellations in Oregon, such as Applegate Valley.

Richard Boyles Iris Vineyards

Richard Boyles

I was definitely intrigued by what I learned about the Iris Vineyards, so I took an opportunity to sit down with Richard Boyles (yes, once again it was a virtual conversation) and ask him a few questions. Here is what transpired:

[TaV]: You grew up tasting sweet wines. How did you end up with Pinot Noir becoming a passion?
[RB]: Although my first experience was sweet wines made and sampled with my grandmother, the wines I “grew-up” with were the wines served at family celebrations organized by my dad. These were usually red Bordeaux and reds and whites of Burgundy as well as German Rieslings. As you can see, with the exception of the Rieslings, these were dry wines that were intended to pair with food. I became more focused on Pinot Noir as it became clear that Oregon could grow world-class Pinot Noir with Oregon attitude. After graduation from the U of O, while living in Seattle, Pamela and I continued to explore the world of wine, visiting vineyards, tasting rooms and sampling primarily in Oregon and Washington and occasionally in Napa and Sonoma. Our interest in Pinot Noir solidified as a passion as Pamela and I explored different viticultural areas of Europe when we lived in Germany and Switzerland. We found ourselves gravitating to Burgundy for Pinot and Alsace for Pinot Gris.

[TaV]: What made you think that the parcel of land destroyed by logging would be an ideal place to grow Pinot Noir?
[RB]: In the Pacific Northwest logging is a part of the rural economy and landscape. In the case of our property, the fact that it had been logged and that we took on the legal obligation to replant the forest meant that we were able to acquire large acreage at a modest price. The property had a long history as a mixed forest operation, with cattle and timber harvests providing income to the owners. When we acquired the property, we replanted hundreds of acres of forest before we turned our attention to planting the vineyard on former pasture. The areas for vineyard plantation were selected for the Jory and Bellpine soils, south-facing slopes, elevation and for modestly steep slopes which allow the property to be farmed with standard farm equipment. While our purchase of the property was prompted by the vineyard potential, it has been equally satisfying to plant tens of thousands of Douglas fir trees that have now matured into a forest, an ecosystem really, supporting many species of flora and fauna.

[TaV]: I know that the concept of Areté and its relevance to everything you do is explained on the website, but can you explain one more time for our readers what Areté means for you and how does it apply to the Iris Vineyards and your wines?
[RB]: In addition to what is on the website and press kit, this is what I would say about Areté: Areté is a philosophy or way of being that says, “Hey buddy, you want to excel and standout? Then be deliberate about it. Figure out what skills and knowledge you need, practice them, perfect them if you can. Figure out what else will up your game. Go get that skill or knowledge. Repeat. Because that is what this life is all about. A constant aspiration to live up to the potential that is you. Why would you settle for less?” With respect to Areté at Iris, Areté is a cultural signpost. It tells team members and prospective team members what we value at Iris, how we want to be and be seen as an organization. It tells team members how they can contribute. We can only be an organization that exemplifies Areté if our team members embrace it, make decisions and plans by it. By making it clear what we are about, we attract like-minded team members. And, of course, Areté is a proclamation to the world about aspirations. So, we take it very seriously when we put the Areté name on the label of the wines that are the best examples of our craft.

[TaV]: I would guess that first was Pinot Noir, then Pinot Gris, then Chardonnay (curious – am I right?), but Iris Vineyards today offers way more than just 3 flagship Oregon grapes – how did you get to include Syrah, Tempranillo, Viognier into your repertoire?
[RB]: From the time we committed to establishing a vineyard, Pamela and I planned to grow Pinot Noir, Pinot Gris, and Chardonnay. The expansion into other varietals is the result of two factors: 1) the desire to create variety for our club members; and, 2) our winemaker, Aaron Lieberman’s curiosity, interest and skill at working with grape varieties beyond Pinot Noir, Pinot Gris and Chardonnay.

Iris Vineyards

Source: Iris Vineyards

[TaV]: While it is not yet available on your website, I understand that you are about to introduce Iris Sparkling wines. Can you tell me more about this project, starting even with “why sparkling wines”?
[RB]: Much as the reintroduction of the Rosé program was in response to Pamela’s strong interest in Rosé and renewed consumer interest in the category, the sparkling wine program came about as a result of Aaron’s interest in, and interest in the challenge of making sparkling wine. Sparkling wine is the ultimate celebratory beverage. Our club members and tasting room visitors love our Methode Champenois Blanc de Noir and Blanc de Blanc. We reserve a small amount for weddings and other celebrations at the tasting room, though the sparklers routinely sell out prior to the subsequent release. Aaron can expand on what brought him to pursue sparkling.

[TaV]: Will sparkling wines be generally available or they will be offered as winery exclusive/club options?
[RB]: I anticipate that the sparkling wines will be available to club members, available at the tasting room, available to weddings and celebrations held on the property and perhaps to select accounts. I don’t anticipate that it will be available to broad distribution. These are intensely hand made wines requiring lots of time and attention. The sparklers will have an important but limited role in our line-up.

[TaV]: Considering the wide range of grapes you already use, do you have any plans to expand it any further?
[RB]: Our offerings will continue to evolve. Our core business is in Pinot Noir, Pinot Gris, Chardonnay, and Rosé. As we expand our vineyard, we will plant small amounts of Pinot Meunier and Pinot Blanc as well as a broader variety of clones of Pinot Noir and Pinot Gris. Pinot Meunier will have a place in our sparkling program. We will evaluate it as a potential stand-alone variety. Pinot Blanc will be a standalone bottling. I expect we will pare some wines from our current offerings as we respond to the tastes of our club members and tasting room visitors. 8. I’m assuming you started producing wines at the end of the 1990s. Do you still have any of your first releases available in the cellar? How do they hold up? What is the oldest of your own wines you ever tasted?
We first bottled wine under our own label in 2001. Prior to that, we sold the small volume of fruit coming from our vineyards to other producers. We recently sampled a bottle of 2008 Reserve Pinot Noir. We have a single bottle left. I wish we had more in our cellar. While this wine wasn’t deliberately built to last ten years, it is drinking very well. The 2012 Reserve Pinot is drinking nicely. Pamela and I have a few overlooked bottles of 2001 and 2002 Pinot Gris in our personal cellar. These were award winners 15 and sixteen years ago, including double platinum for 2002. As compelling as these wines were at two, three, four and even five-year-olds, they weren’t intended to age and are now past their prime. It’s a good reminder to drink while the drinking is good.

[TaV]: You are practicing sustainable farming. Can you explain what it means for you, how does it relate to the land, vineyards, grapes and so on? Have you ever looked at going Biodynamic?
[RB]: The goal of our farming practices is to produce fruit that meets our particular purposes. We use different farm practices and viticultural techniques for Pinot Noir that’s intended for Rose’ differently than the fruit that is intended for our estate bottling for instance. Our farm practices are conventional as we want to have all the tools available to produce the best fruit for the purpose while supporting the long-term productive capacity of the vineyard and operating a financially sustainable business. Farming isn’t static. We annually review best practices and new literature to improve what we do in the vineyard. While we have considered a Biodynamic approach, we believe we can produce better fruit for our purposes with a conventional approach to farming.

[TaV]: When you are not drinking your own wines, what are your favorite wines from Oregon, and from around the world?
[RB]: One of the notable things about the world of wine today is that so much great (and not so great) wine is accessible from all over the world. We see wine as an exploration, so we regularly try what we haven’t tried before. That is as likely to be a Pinot from a new Oregon producer, a Sauvignon Blanc from a new growing region or an obscure varietal we haven’t tasted in a while. Through exploration, we learn more than returning to the same things repeatedly. That said, we have a broad stable of wines of our own production. We do frequently return to those.

[TaV]: Where do you see Iris Vineyards in 15-20 years from now?
[RB]: I expect that Iris will garner increasing consumer attention as we offer compelling wines at a good value. I expect that we will continue to offer wines across a variety of complex profiles and price points. I don’t say across a variety of quality, because all of our wines are of high quality, they just differ in terms of complexity. Personally, in 15 or twenty years I hope to have more tractor time and hands-on time in the vineyard and in the winery, particularly at crush. Overseeing this and other businesses currently require that I focus on the big picture. It was a “need” to farm and a maker mentality that brought us into the business. I still craft beer, pickle and can. I look forward to re-creating my job description to allow more time in the vineyard and winery and less in the business of running a business.

Yes, I agree with you – it is time to drink. I had an opportunity to taste two of the Iris Vineyards Pinot Noir wines – here are my notes:

2017 Iris Vineyards D Block Pinot Noir Chalice Vineyard Willamette Valley (12.7% ABV, $39.99, 300 cases produced)
Bright Ruby
Light, elegant, plums, cherries, a touch of ripe strawberries
Sweet cherries, plums, great acidity, excellent balance
8-/8, nice and approachable

2016 Iris Vineyards Areté Willamette Valley (14.1% ABV, $59.99, 100 cases produced)
Dark Ruby
Touch of smoke, plums, a hint of cranberries
Iodine, Cherries, a touch of smoke, good balance
8/8+, very good wine, will be interesting to try it again in 10 years…

Cropped Bench Iris Vineyards

Source: Iris Vineyards

Here you are, my friends – another story of Passion and Pinot. Go pour yourself a glass of Pinot – more stories are ahead…

To be continued…

P.S. Here are the links to the posts profiling wineries in this Passion and Pinot series, in alphabetical order:

Alloro Vineyard, Bells Up Winery, Ghost Hill Cellars, Ken Wright Cellars, Knudsen Vineyards, Lenné Estate, Tendril Cellars, Youngberg Hill Vineyards, Vidon Vineyard

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