One on One with Winemaker: Marcello Lunelli of Ferrari Trento
I’m sure Ferrari wines don’t need long introduction to any oenophile. Giulio Ferrari started eponymous winery in 1902 in the mountainous region in Northern Italy called Trento. He was the first person in Italy to plant substantial quantities Chardonnay, which he personally brought from France, and then started production of the “Classic Method” sparkling wines, inspired by the French Champagne. In 1952, Giulio Ferrari had chosen Bruno Lunelli to become his successor at the winery, and this was the beginning of the second chapter of Ferrari’s history. The rest is, yes, history, and you can read it for yourself here.
Over the years, Ferrari received numerous accolades, including most recent ones, “Sparkling Wine Producer of the Year 2015” from Tom Stevenson in the UK and “European Winery of the Year” from Wine Enthusiast magazine in the US. I had an opportunity to [virtually] sit down with Marcello Lunelli, Ferrari’s winemaker, and ask him a few questions – you can read our conversation below:
Q1: Ferrari is considered a symbol of the Italian Art of Living. What this “Italian Art of living” concept includes, how would you define it?
A: My family is incredibly proud that Ferrari as a brand is considered a symbol of the Italian Art of Living internationally. Whether it is being served at the Quirinale, home of the President of the Italian Republic, or used to toast celebrated events in the world of fashion, sport, cinema, culture, or design, Ferrari represents that hugely evocative emotional blend of tradition, sense of place, inherent quality, and the poetic virtues of our most cherished way of life.
The Italian Art of Living embodies the passion for beauty, taste and elegance; the ability to embrace innovation while respecting traditions; and a zest for life that is the very soul of the Italian spirit.
I firmly believe that the success of Italian wine is due to a unique love affair that exists in many countries for our way of life, our food, our rich and unique history, and the traditions of our culture. Beauty and pleasure are mutual to one another and Ferrari wines has joined together with fashion and design brands as ambassadors of the Italian lifestyle.
Q2: How is riddling done at Ferrari – still by hand or with use of the machines?
A: In the Ferrari winery we still do 1/3 of the riddling by hand, in particular, all the vintage wines and reserves. The rest is done with use of the machines.
Q3: Typical “house cuvée” at the Champagne house is a blend which might include about a 100 so called Vin Clairs, still wines coming from different vineyards and vintages. Does Ferrari have similar approach in the production of the non-vintage sparkling wines?
A: We do have a similar approach in the production of non-vintage sparkling wines. The biggest work in the vineyards and in the cellar is to keep separate each single homogeneous zone production in order to create the best cuvée.
Non-vintage sparkling wine cuvée includes grapes coming from vineyards within the Trentodoc denomination, which means only in Trentino region and it is created with 70/80 different base wines. Moreover vintage sparkling wine is made with grapes coming only from our own vineyards and it is a result of 40/60 diverse base wines of the same year.
Q4: Ferrari is promoting sustainable viticulture. Do you have any plans to become all organic, or at least to produce an organic wine?
A: One of the core philosophies of the Lunelli Group and Ferrari Winery is the advancement of sustainable practices throughout all our vineyards. We believe that by practicing sustainable farming techniques we not only improve the quality of our wines but protect and preserve our majestic environment and improve significantly the health and safety of our farmers. Indeed we strive to make sustainability a cultural heritage for all of our grape growers.
All of the vineyards owned by my family including those of the Ferrari winery and Tenute Lunelli are cultivated according to organic agricultural principles and in the near future they will all be organic. At the moment we are already producing an organic certified red still wine, Aliotto from our estate in Tuscany.
Q5: Considering that you share common name with the world famous car manufacturer, did you ever try to create a business relationship with Ferrari the car maker?
A: We are glad to share common name with an iconic brand such as Ferrari Maranello and to have a very good relationship with them. We are also proud to have in our photo gallery of famous moments, striking pictures of Grand prix ceremonies celebrated with Ferrari wines.
We both work throughout the world in promoting the very best of Made In Italy.
Q6: What was your most difficult vintage at Ferrari and why?
A: One of the most difficult vintages was 2014 due to a very long and intense rainfall during the growth cycle of the vine which presented a great challenge in vineyard management to ensure healthy grapes for the harvest. It is in a very complex year like 2014 that man, his work and his vision make the difference.
Q7: What is the oldest Ferrari wine you have in the cellar? What was the oldest Ferrari wine you tasted?
A: The oldest Ferrari wines already disgorged are from the sixties, when Giulio Ferrari and Bruno Lunelli were still working in the winery. The oldest Ferrari, still on the lees, is 1972 vintage, which is also the first vintage of Giulio Ferrari Riserva del Fondatore.
I was lucky enough to taste the first vintage of Giulio Ferrari Riserva del Fondatore. It was amazing, well balanced mature notes with an unexpected youth, fruit of our Trentino territory, Trentodoc mountain agriculture which allows for both longevity and youthfulness.
Q8: Do you have a favorite vintage of Ferrari wines?
A: My favorite vintage is Giulio Ferrari Riserva del Fondatore 1995 for two reasons: first of all because it is considered the vintage of the century where power, elegance, longevity and freshness are combined in one single wine and all these factors are in a perfect and unshakeable balance. Secondly this vintage has a personal affection because I had the good fortune to start to work at Ferrari in 1995.
Q9: Do you only use two varieties in the winemaking – Chardonnay and Pinot Noir – or do you use any others, such as Pinot Meunier, for instance?
A: We use Chardonnay and Pinot Noir grapes separately for white wine making in order to create all our 100% Chardonnay Ferrari wines and the Ferrari Perlé Nero, our 100% Pinot Noir, blanc de noirs. For our Rosé we use both the grape varieties: Pinot Noir, using the Rose making-process, which gives body and structure to wines and Chardonnay which provides elegance and freshness.
Q10: Do you produce or do you have any plans to produce still wines?
A: Ferrari Winery creates a remarkable collection of Trentodoc sparkling wines, yet the Lunelli Group also includes a series of elegant and long-lived still wines, under the brand, Tenute Lunelli. This brand embraces wines from three regions, each superbly suited to the production of winemaking grapes: Trentino with its mountain viticulture; Tuscany with the rolling Pisan hills and Umbria which reveals herself in the small, fascinating DOCG of Montefalco. All our still wines are representative of our standards of high quality with the ability to demonstrate the variety of our diverse lands; this is the incredible richness of the Italian wine industry. Respect for the land and sustainability are today common core values in all our brands. Besides the Estates and Ferrari, the Lunelli Group is made up of a distillery, Segnana, a mineral water, Surgiva.
Q11: Do you have any favorite Champagne wines, or any sparkling wines for that matter?
A: Champagne Bollinger and Cuvée Sir Winston Churchill Pol Roger which embody the characteristics I love in sparkling wines; elegance, refinement and longevity.
Q12: When you are not drinking Ferrari wines, what are your favorite wines, from Italy or anywhere in the world?
A: When I do not drink Ferrari I drink my favorite red still wines from Sangiovese grapes and Nebbiolo grapes: Brunello di Montalcino and Barolo. When I choose Barolo I always have discussion with my father because he prefers Barbaresco, with less power but more elegance.
And we are done here, my friends. I think this was quite fascinating and interesting conversation, adding an interesting detail to what you might already know about Ferrari wines – for sure this was very informative for me. I have to admit that I would looooove to try that 1972 Giulio Ferrari Riserva del Fondatore – well, the man can dream, right?
I didn’t have any new wines to taste to leave you with some tasting notes, but if this conversation made you thirsty, here are the links to my older posts about Ferrari Brut Classico and Ferrari Perlé. Cheers!
Wine News and Updates
As you know, I generally like to share the interesting wine world information which I come across, so below are few of such tidbits.
Let me start with something a bit unusual. Generally we don’t mix beer and wine. However, some innovative winemakers started experimenting with adding hops to their wines creating new and refreshing beverages which greatly appeal to millennials and generation Y. Not to miss the bandwagon as they did with the craft beers, Budweiser announced that they acquired a small winery in California and the new product, called BudMyWine, will appear soon in the supermarkets next to you. The initial release of BudMyWine will be packaged in the standard 6-pack of .33 tin cans, and will include Pinot Grigio, Chardonnay, Pinot Noir and Zinfandel. BudMyWine Light, boasting measly 49 calories per can, is expected to hit the store shelves closer to the Christmas season. With this development, I’m really curious who Budweiser will be mocking in the SuperBowl 2017 commercial…
Next, the wine is about to be taken to “where no man has gone before”. Elon Musk, the multi-talented entrepreneur behind SpaceX program, which has the goal of “enabling people to live on other planets”, recently decided to evaluate the effects of space travel on wine in a bottle. SpaceX teamed up with none less than Château Mouton Rothschild, which will produce a special bottling of its popular Mouton Cadet Chilean wines, which will take a voyage in space for the duration of about 12 month. The wine will receive a special label and will be called Space Cadet. About 1,000 cases will travel into the space. Upon return, the wine will be sold through the auction, and it seems that numerous collectors already started signing up so they wouldn’t miss their chance. Who knows, SpaceX and Mouton Rothschild might be onto something – 200 years ago, hugely popular Madeira was an accidental result of the ocean voyage – Space Cadet might start another cult wine revolution.
It is political season in the United States, so obviously wine is not immune to the political interests. Not to be outdone by Donald Trump who is affiliated with eponymous winery in Virginia, supposedly the biggest one on the East Coast, Hillary Clinton just announced an agreement to acquire Brotherhood Winery in Washingtonville, New York, the oldest winery in the United States. Mrs. Clinton stated that winemaking team will stay in place at Brotherhood winery. One of the Brotherhood Winery flagship wines, 1839 Cabernet Sauvignon, will be produced as a limited release under the name “White House Dreams”, picturing Hilary Clinton with the White House in the background. The wine will be available in July at a retail price of about $100, and is expected to be an instant hit among Mrs. Clinton supporters.
And here is the last update I have for you for today. As you might know, Playboy Magazine already ventured into the world of wine, first with the wine column written by the talented wine educator Joe Roberts a.k.a. 1WineDude, and then with the wine club. Few weeks ago, Playboy announced the new wine club, called “For your eyes only”. Playboy managed to sign an agreement with an undisclosed cult wine producer in California, and will offer a line of luscious, sexy wines to the very limited number of lucky mailing list subscribers. Chardonnay and Cabernet Sauvignon will be available in the first release, and the wines will be limited to the one three-pack of each per subscriber. The wines will be called Double Pleasure, and each bottle label will feature one of the Playboy cover models (naked, of course), going all the way back to 1953 – and new labels will be produced for each release. Each bottle will be wrapped in gold-accented black parchment paper; the wine will be priced at $450 for the 3 pack, plus shipping. It seems that the mailing list had been already sold out, so waiting list is now the only option for those who wants to get a taste of Double Pleasure.
That’s all I have for you for today. Until the next time – cheers!
Terrenal: Delicious Kosher Wines, and Great Values Too
What I like about wine world is that many things are changing, and most of them changing for the better. Winemakers around the world are more in tune with the nature, their means and ways are greatly improved, and it shows in the wines. The best testament to that is when you are poured a random glass of wine, you take a sip, you say “ahh, this is good”, and only then you care to look at the label to find out what you are drinking.
Over the past 5-8 years, Kosher wines improved so dramatically that there is no need anymore to defend them and advocate that “they can be good too” – if you are still wondering what Kosher wines are, I can offer you a short crash course in this post. Kosher wines today are definitely in that category I described above – you take a sip, then look at the back label and say “wow, this is actually a kosher wine!” – been there, done that.
When it comes to Terrenal, I knew that these are the kosher wines, but only from the experience – here is the link to the blog post about selection of Terrenal wines which I found at Trader Joe last year, and they were excellent as the wines and simply outstanding as a value.
Few weeks ago I got a sample of two of the new wines from Terrenal. First wine is made out of one of my most favorite red grapes – Tempranillo. The second wine closely mimics composition of one of the Spanish flagship wines – El Nido from Gil family estates, with the same blend of Monastrell and Cabernet Sauvignon in similar proportions. For what it worth, below are the tasting notes:
2014 Terrenal Tempranillo Yecla DO Spain (13.5% ABV, $4.99, 100% Tempranillo, kosher non-mevushal, certified Vegan )
C: dark garnet
N: blackberries, eucalyptus, sage, plums
P: nicely restrained, mouthwatering acidity, fresh fruit, tart blackberries, short finish, easy to drink
V: 7+, nice and simple, will work well with wide range of dishes
2014 Terrenal Seleccionado Yecla DO Spain (15% ABV, $7.99, 70% Cabernet Sauvignon, 30% Monastrell, kosher non-mevushal, certified Vegan)
C: dark garnet, almost black
N: sweet plums, hint of cinnamon, nutmeg, mocha
P: polished, round, restrained fruit, silky mouthfeel, hint of chocolate, good structure.
V: 8-, excellent wine, easy to drink and “dangerous”. Will evolve in 4-5 years.
Here you go, my friends. Two very tasty wines with an unbeatable QPR and a number of bonus points – Kosher and Vegan. Terrenal Seleccionado will not match El Nido in the extraction level and concentration, but $7.99 versus $150+ puts it in a very interesting perspective. Yes, of course, conduct your own experiment – get a bottle of each and taste them blind side by side – I wounder what you would think.
The only challenge might be that the Terrenal wines are only available at Trader Joe’s stores, at least in the United States, so if you have one close by, you are in luck. If you will see them anywhere else, please comment so the others would know where to look for them. Happy [Kosher, Vegan] value wine hunting. Cheers!
How Not To Saber, Or May Be What Not To Saber
I know many of my readers are well familiar with Jeff, a.k.a The Drunken Cyclist, writer of the eponymous wine blog. Jeff loves Champagne, and Jeff also loves to saber those Champagne bottles – I learned from him that it is fun, and the bottle of Champagne can be sabered not only with a proper champagne sword, but with variety of household items, particularly with a wine glass.
A short while ago Jeff posted a video of his attempt to saber the bottle with a stapler. His attempt was not successful, and he ended up sabering the bottle in the “traditional” way – with the wine glass. After watching the video, I left him a smart ass comment that he used the wrong stapler, and I thought that if he would’ve used nice heavy device such as Swingline, he would have no issues prying that bottle open.
Emboldened by my earlier successes with sabering with the glass, I decided to demonstrate how pros do it, so the others would learn.
Duh…
Here is a clear proof of my failure – the only difference with Jeff’s video is that mine is shorter and not well edited (it is just no edited at all). Plus my dog was trying to voice her encouragement (nope, that didn’t work):
My embarrassment didn’t stop there. Feeling challenged by some annoying bottle, I decided to show it who is in control and brought in the nice Chef’s knife:
The end result of this exercise was damaged stapler (the bottom bent slightly, as it appears that what I considered a solid steel was just a thin steel shell on top of something soft) and damaged ego. I definitely think that my choice of sparkling wine was part of the problem, as this French sparkler from Saumur didn’t have much bubbles after all – and I think having exuberant Champagne ready to “pop” is important for the success of the sabering (however I was previously successful with non-Champagne sparklers).
Well, I might need to practice again with the glass, at least until my confidence will be restored. But what about that stapler? I know! Staple Gun is next…
New Versus Old – Is Wine World Upside Down?
This post is an entry for the 23rd Monthly Wine Writing Challenge (#MWWC23), with the theme of “New”. Previous themes in the order of appearance were: Transportation, Trouble, Possession, Oops, Feast, Mystery, Devotion, Luck, Fear, Value, Friend, Local, Serendipity, Tradition, Success, Finish, Epiphany, Crisis, Choice, Variety, Pairing, Second Chance.
New. We all crave, adore and worship new in our lives. New experience. New restaurant. New baby. New job. New car. New iPhone. New house. New puppy. Add “new” to practically any object, and it instantly becomes something exciting.
The “new” is not limited to the things and objects. New ways constantly appear, and we embrace them wholeheartedly. New technologies and new processes are born every day. Self-driving cars. 3D printers. We store our pictures in the cloud. It’s all new, new, new around us.
We love new so much that “old” becomes almost en expletive. We might attach “old” to the experiences, but not to the objects! Think about it. When you are looking for the used car, the dealer will refer to such a car exactly like that – used. She might even say “almost new” or “gently used”. But you will never hear from the dealer that they want to offer you this old car – unless you are in the market for antiques – but even then “old” descriptor will be avoided. Or let’s say you are looking for a house. Ever heard agent saying “let me show you this old house“? We learn to be afraid of the world “old”, as we don’t want to get old ourselves.
Talking about wine world, the word “new” is exciting as in any other aspect of our lives. In essence, the whole wine world is built on the concept of new – ever year there is a new harvest, and a new wine will be produced from the grapes of that new harvest. New labels are made for the wines. New wineries are founded. New tasting rooms are built. New vineyards are planted. New processes are invented to press the grapes, to ferment them, to preserve wines, to bottle. New packaging (wine in a can, anyone? wine on tap?). New is a most prominent concept in the wine world.
But the concept of “old” is ohh so different when it comes to wines. “Old” in the wine world commands such a respect that we might not find in any other areas of human life. Let’s start in the vineyard. So you planted a new vineyard? Great. Now you need to wait until it will become old, as for the most of vineyards you need to wait at least 3-4 years before they will produce fruit suitable for winemaking. And that vineyard has to become old in the natural way, just by letting the time pass – there is no magic bullet.
To top it off, the older vineyard gets, the better it is. Ever seen the words “old vines” on the bottle? May be viñas viejas? Or how about vieilles vignes? These words mean exactly what they say – that this wine was made from the grapes harvested from the vineyards which had been around for a long time – 20 years, 30 years, 60 years, 100 years. The term “old vines” is typically not regulated, so there is no way of knowing exactly how old the vines are – but often the back label will give you that information. Very often that “age” is also reflected in the price – the older the car, the less it costs – but it is exactly opposite in the wines – the older the vines are, more expensive wine becomes (older vines yield less grapes with higher flavor concentration = tastier wine).
“Old” doesn’t stop in the vineyard. Lots and lots of wines are aged before they are released – both by law and by the desire of the winery. By law, non-vintage Champagne have to age for a minimum of 15 month, and vintage Champagne for at least 3 years – in reality, most of NV is aged for 2-3 years, and vintage is typically 4-10. By law, Rioja Gran Reserva requires at least 5 years of aging before the release. By law, Brunello Rieserva can be sold not earlier than 6 years after the harvest. Many of the wineries in California offer so called “library releases”, when the wines are aged for you in the winery’s cellar in the ideal conditions. Some wineries in Bordeaux sell their wines only 10 years after the harvest, including First Growth Chateau Latour, which recently declared that “vintages will be released when the chateau believes they are ready to drink”. Let’s go down all the way – how about some 100 year old Para Vintage Tawny from Seppeltsfield in Australia, which is released … yes, 100 years after the vintage date.
It is not that “old” is unquestionable winner in the world of wines. More often than not, “new” and “old” are clashing – sometimes in amicable ways, sometimes – not so much. One of the simplest “conflicts” – new oak versus used oak. This, of course, is what making winemakinng an art, as there is no hard and fast rule to when to age wine in old oak barrels versus new oak – each has its own benefits. Another form of the simple “conflict” is an internal fight which oenophile endures trying to decide when the wine from her cellar is ready to drink – there is also lots of good bad advice coming from all the wine professionals and the media – and we still are trying to figure that magical moment when the wine is perfectly “old“, or rather “aged” as we like to say, to maximize our pleasure. And then you got all those violent clashes between old and new – think about “traditional Barolo” versus “new style Barolo”. Think about fight for the Super Tuscans, attempts to introduce the new grapes in Brunello, or just any winemaker trying to do something new against the rules of the appellation.
Now, what do you think? Is wine world upside down for the new and old? Is there anything else which humans do where old commands equal or greater respect than new? Cheers!


















