Archive

Posts Tagged ‘wine video’

Wine, Super Bowl, and Commercials

February 2, 2019 Leave a comment

Tomorrow is the day when a lot of towns in America will look like ghost towns, as people will be crowded next to the TV screens in their homes and bars to watch one of the most important entertainment events of the year – Super Bowl, also known as The Big Game. There are two main attractions of that night – the game itself and the commercials, which run at some obscene rates, reportedly $5.25M for 30 seconds commercial (going 2007 rate was $2.4M for the same, talk about the absence of inflation). And then, of course, there are food and drinks – you can’t spectate such an event on empty stomach, can you?

Super Bowl and wine … yep, don’t go hand in hand. The drink of choice at all of the Super Bowl party is beer – but of course, it is all about your company and your personal preferences. Have no doubts that wine will be a drink of choice at Casa Talk-a-Vino. But – it is not the subject of the post, it is the commercials I want to talk about.

I learned something very interesting from the Wine Spectator article a couple of days ago – until 2017, there were no wine commercials shown at Super Bowl broadcast. The reason? Anheuser-Busch InBev, the maker of infamous Budweiser beer, owns nationwide rights to alcohol advertisement during the game since 1989 so you can imagine that wine is not on the menu of the beer giant. To circumvent this restriction, one has to get really creative and play “local ad” card.

In 2017, one company (Deutsch Family, the importer) decided it is worth the trouble and went for it, showing the advertisement for Yellow Tail, the Australian wine made by the company called Casella – in the past, holder of the crown of most imported wine in the USA. It appears that trouble was worth it, and the ads affected sales in a very positive way – look at the WS article for more details.

What I want to do here is to share with you the Yellow Tail commercials from 2017, 2018 and 2019:

2017:

2018:

2019:

What do you think? Which one is your favorite? I can definitely get behind this message – “Tastes Like Happy“. And you?

 

How Not To Saber, Or May Be What Not To Saber

March 23, 2016 18 comments

I know many of my readers are well familiar with Jeff, a.k.a The Drunken Cyclist, writer of the eponymous wine blog. Jeff loves Champagne, and Jeff also loves to saber those Champagne bottles – I learned from him that it is fun, and the bottle of Champagne can be sabered not only with a proper champagne sword, but with variety of household items, particularly with a wine glass.

A short while ago Jeff posted a video of his attempt to saber the bottle with a stapler. His attempt was not successful, and he ended up sabering the bottle in the “traditional” way – with the wine glass. After watching the video, I left him a smart ass comment that he used the wrong stapler, and I thought that if he would’ve used nice heavy device such as Swingline, he would have no issues prying that bottle open.

Emboldened by my earlier successes with sabering with the glass, I decided to demonstrate how pros do it, so the others would learn.

Duh…

Here is a clear proof of my failure – the only difference with Jeff’s video is that mine is shorter and not well edited (it is just no edited at all). Plus my dog was trying to voice her encouragement (nope, that didn’t work):

My embarrassment didn’t stop there. Feeling challenged by some annoying bottle, I decided to show it who is in control and brought in the nice Chef’s knife:

The end result of this exercise was damaged stapler (the bottom bent slightly, as it appears that what I considered a solid steel was just a thin steel shell on top of something soft) and damaged ego. I definitely think that my choice of sparkling wine was part of the problem, as this French sparkler from Saumur didn’t have much bubbles after all – and I think having exuberant Champagne ready to “pop” is important for the success of the sabering (however I was previously successful with non-Champagne sparklers).

Well, I might need to practice again with the glass, at least until my confidence will be restored. But what about that stapler? I know! Staple Gun is next…

Wine Videos To The Rescue

April 12, 2013 17 comments

What’s up with “wine videos to the rescue”? Lot’s of posts I want to do and can’t focus on any of them. And I start feeling bad because I can’t focus and finish any of them. Therefore, I need a break. And I like how the vides look on the page. And yes, after I saw a sequel to Hitler’s Parker parody, the wine videos were on my mind. I hope I explained myself. Now, let’s watch something together, shall we?

First, Yellow Tail wine swirl commercial (yeah, whatever, I happened to like it):

Rosemount Shiraz – not so sure about it, but it is short:

Commercial for Israeli red wine Barkan – nice, might be a bit too intense musically:

This one is called Blossom Hill Wine TV Commercial – it is uplifting, I’d say, due to the song, but – where is the wine???

And the moment you’ve been waiting for – “Replant the Cabernet” movie:

So, what do you think? Which one is your favorite? Which one is just a “blah”? Are you going to buy any of the wines based on any of the commercials? Cheers!

 

Wine Videos: Funny, Interesting or Blah?

January 2, 2013 18 comments

Happy New Year to All!

I decided to start the new year with something fun and simple – wine videos. Actually, it appears that it is not that simple to find even semi-decent videos, so I’m curious what you would think of the videos below.

Martini Prosecco (?!) Commercial:

Stacked Wine Commercial (I actually saw it in the store, and it looks pretty neat, but I didn’t taste it):

Beringer commercial:

And Georgian wine commercial:

So, which one is your favorite? Cheers!

Wine Videos: Don’t Do This At Home, Kids

June 14, 2012 4 comments

Last week we compared wine video commercials from some of the major Champagne brands (in case you missed that post, you can find it here). Today I’m not asking you to rate the videos. Just watch and learn… or not (one of the videos is definitely giving me an urge to actually try it at home). In these videos you will see how professionals deal (meaning: open) with champagne bottles. This method  of opening the champagne bottle is  called sabering, and if you never heard of it before, just watch the videos (you can also read about some history of champagne sabering here).

First one is showing champagne bottles being opened in a rapid succession to achieve a world record:

The second video shows how sabering can be done with just a regular glass instead of a sword. While it looks easy and effortless in this video, make no mistake – it does require good amount of skill.

If you will be brave and try it at home, let me know how you will make out! Cheers!

Wine Videos: Big League Sparklers Showdown

June 7, 2012 5 comments

Continuing the “sparklers” theme, I want to offer you three commercials from the big league Champagne.

First, a commercial for Veuve Clicquot:

I’m not sure if the next video is really a commercial, it looks more as a tribute by Dom Perginon to Andy Warhol – but in any case it is a wine video:

And last but not least is a commercial for my all times favorite Champagne – Krug:

What the verdict is going to be? Any preferences? Cheers!

 

Let’s Look At Some Wine Videos [Again]

May 15, 2012 2 comments

It seems that Wine Videos almost becoming a feature on this blog – well, I’m not sure it will be possible to continue this trail indefinitely. After all, I only share the wine videos which cause at least some emotional resonance on my side – you shouldn’t expect to see dumb ads with flat voices here. But – as long as we are having fun, why not?

So for today let’s start with Australia (yes, again Australia, I know – but I promise that the next one will not be from Chile) – it is for the wine called Wild Oats:

The next one is from Portugal, and it is an ad for Sandeman Port (yes, it is not from Chile, but – it has a train in it):

To tell you the truth, I find both of them interesting – but what are your preferences?

Enjoy! Cheers!

Categories: wine video Tags: , ,

Which One Would You Prefer?

May 3, 2012 8 comments

While researching information for the new post, I came across these two videos. Both are representing best selling wines in US or may be even in the world. One of the them is for Yellow Tail wine from Australia, and the second one is for Frontera by Concha y Toro from Chile. Based on the videos, which wine would you prefer?

Here is Yellow Tail video:

And here is Frontera by Concha y Toro:

So, tell me – based on these commercials, which one would you prefer? I have my preferences, but I’m not telling until you do…

%d bloggers like this: