Archive

Posts Tagged ‘yellow tail’

Wine, Super Bowl, and Commercials

February 2, 2019 Leave a comment

Tomorrow is the day when a lot of towns in America will look like ghost towns, as people will be crowded next to the TV screens in their homes and bars to watch one of the most important entertainment events of the year – Super Bowl, also known as The Big Game. There are two main attractions of that night – the game itself and the commercials, which run at some obscene rates, reportedly $5.25M for 30 seconds commercial (going 2007 rate was $2.4M for the same, talk about the absence of inflation). And then, of course, there are food and drinks – you can’t spectate such an event on empty stomach, can you?

Super Bowl and wine … yep, don’t go hand in hand. The drink of choice at all of the Super Bowl party is beer – but of course, it is all about your company and your personal preferences. Have no doubts that wine will be a drink of choice at Casa Talk-a-Vino. But – it is not the subject of the post, it is the commercials I want to talk about.

I learned something very interesting from the Wine Spectator article a couple of days ago – until 2017, there were no wine commercials shown at Super Bowl broadcast. The reason? Anheuser-Busch InBev, the maker of infamous Budweiser beer, owns nationwide rights to alcohol advertisement during the game since 1989 so you can imagine that wine is not on the menu of the beer giant. To circumvent this restriction, one has to get really creative and play “local ad” card.

In 2017, one company (Deutsch Family, the importer) decided it is worth the trouble and went for it, showing the advertisement for Yellow Tail, the Australian wine made by the company called Casella – in the past, holder of the crown of most imported wine in the USA. It appears that trouble was worth it, and the ads affected sales in a very positive way – look at the WS article for more details.

What I want to do here is to share with you the Yellow Tail commercials from 2017, 2018 and 2019:

2017:

2018:

2019:

What do you think? Which one is your favorite? I can definitely get behind this message – “Tastes Like Happy“. And you?

 

Lodi Thanksgiving – Wine Notes (There Was A Turducken Too)

December 10, 2016 7 comments

Yeah, I know – it’s been more than two weeks since Thanksgiving… Well, okay – let’s still talk about it.

I gave you some ideas about the Thanksgiving wines and food with my earlier post, so let me just start with the “prep” picture again:

thanksgiving prepAll the birds you see in this picture were converted into a Turducken – chicken inside the duck inside the turkey, all fully deboned except the legs and wings of the turkey. The dish was conceived in the 1980s in the South, popularized around the country in the mid-1990s, and now freely available for order most everywhere (or at least this is my impression).

Deboning takes a bit of a skill, but nothing impossible. There are different schools of thoughts as to how to assemble the birds and what to put between the layers – I used two different types of sausages – you can see them in the picture above. Overall, I tried to follow the recipe on Serious Eats, which is one of the very best “turducken how to” instructions you can find – “tried” is the best way to put it, as I made a few essential mistakes (not cooking the chicken fully first), which led to slightly overcooked dish – nevertheless, it was very tasty, and I would gladly do it again, despite the need to put in the work. Here are my “step-by-step” pictures, from the deboned chicken to the final dish:

There was plenty of other dishes at the table, but turducken was a star.

Now, let’s talk wine. As you can imagine, Thanksgiving gathering is a not the right place to take detailed notes on the wines. Therefore, I’m sharing here my general impressions.

The day before Thanksgiving the Fall shipment arrived from Field Recordings, and the first bottle which caught my attention was a California Pét Nat:

Pét Nat is a short for Pétillant-naturel, a sparkling wine made with méthode ancestrale, when the wine is bottled before the first fermentatoin is finished – very different from traditional méthode champenoise, where the sparkling wine is made with secondary fermentation in the bottle, done with addition of yeast and sugar. Pét Nat are typically fresh, unfiltered and unpredictable, which makes them even more fun than traditional Champagne. This 2016 Field Recordings Pét Nat Arroyo Grande Valley (100% Chardonnay) was delicious – fresh, creamy, with aromas of toasty bread and fresh apples – an outstanding rendition of Chardonnay.

This wine was the only deviation from Lodi. Our next wine was 2015 LangeTwins Estate Grown Sangiovese Rosé Lodi (12% ABV). While cold, it was crisp and loaded with cranberries, perfectly delicate, without any excess of sugar. As it warmed up, the strawberries took over, mellowing the wine out and making it slightly bigger in the body – and delicious in a whole new way. In a word, a treat.

I can’t describe 2013 Borra Vineyards Heritage Field Blend Lodi (14.5% ABV, 70% Barbera, 10% Carignane, 10% Petite Sirah, 10% Alicante Bouschet) with any other word but riot – tar, tobacco, roasted meat, herbs, dark, muscular, yet round – unique, different and irresistible  – the bottle was gone in no time.

2013 Bokisch Vineyards Graciano Lodi (14.5% ABV) was yet another treat – bright, clean, with a good amount of red fruit, herbal underpinning and firm structure. I’m very particular to Spanish grape varietals, and this Graciano rendition was definitely a world class, reminiscent of the best classic versions of the same from Rioja.

NV Lucas Late Harvest Zinfandel Lodi (15.8% ABV) happened to be an enigma. When I tasted the wine at the winery, the wine was mind boggling – rich, concentrated, and perfectly balanced. This wine is quite unique as it is made using the appasimento process, with the grapes partially dried under the sun for a few weeks to concentrate the flavor, before pressing. The bottle which I brought home, was a poor relative of the one I had at the winery – it was not bad, but was completely lacking the opulence and depth of the one I had at the winery. Oh well – this is still one of the pleasures of the wine drinking – you never know what you will find in the bottle.

That essentially concludes the report from our main Thanksgiving celebration. Next day, however, we left to see our close friends in Boston, and at their house, we had two unique wine encounters. One was 1993 (!) Nissley Fantasy Sweet Rosé Wine Lancaster County Pennsylvania (made out of Concord grape). The expectation was that the wine already turned into a vinegar, but instead, we found a port-like wine, with lots of sweetness and also some acidity, so well drinkable overall.

The last surprise was 2006 Yellow Tail Reserve Shiraz Australia (14% ABV), which was still well drinkable, with good concentrated dark fruit, touch of spices, good balance and full body. Well-drinkable 10-years old red wine shouldn’t be a surprise to anyone – but this was actively ridiculed by all the aficionados “creature label” wine, which is not expected to last that long. The bottom line – this wine still delivered lots of pleasure.

Now we are fully done here – this is the story of my Thanksgiving celebration. Did you have any memorable wines this last Thanksgiving? Any unique and interesting dishes? I would love to know. Cheers!

Wine Videos To The Rescue

April 12, 2013 17 comments

What’s up with “wine videos to the rescue”? Lot’s of posts I want to do and can’t focus on any of them. And I start feeling bad because I can’t focus and finish any of them. Therefore, I need a break. And I like how the vides look on the page. And yes, after I saw a sequel to Hitler’s Parker parody, the wine videos were on my mind. I hope I explained myself. Now, let’s watch something together, shall we?

First, Yellow Tail wine swirl commercial (yeah, whatever, I happened to like it):

Rosemount Shiraz – not so sure about it, but it is short:

Commercial for Israeli red wine Barkan – nice, might be a bit too intense musically:

This one is called Blossom Hill Wine TV Commercial – it is uplifting, I’d say, due to the song, but – where is the wine???

And the moment you’ve been waiting for – “Replant the Cabernet” movie:

So, what do you think? Which one is your favorite? Which one is just a “blah”? Are you going to buy any of the wines based on any of the commercials? Cheers!

 

Which One Would You Prefer?

May 3, 2012 8 comments

While researching information for the new post, I came across these two videos. Both are representing best selling wines in US or may be even in the world. One of the them is for Yellow Tail wine from Australia, and the second one is for Frontera by Concha y Toro from Chile. Based on the videos, which wine would you prefer?

Here is Yellow Tail video:

And here is Frontera by Concha y Toro:

So, tell me – based on these commercials, which one would you prefer? I have my preferences, but I’m not telling until you do…

%d bloggers like this: