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Behind The Label
We eat with our eyes first – everybody knows that. We drink in exactly same way. While looking for the wine to buy, we always start from the label. Of course, sometimes we might be looking just for the specific producer’s name – but way more often than not, wine consumer is lured by the appearance of the bottle before anything else. We let the bottle speak to us.
Wine producers always knew the effect of the bottle appearance, and always tried to design attractive and appealing labels – think about Château Mouton Rothschild, for example, which started their “Artist” wine label series back in 1945. 20-25 years ago, the design, and most importantly, production capabilities were limited both in style and the cost. But not today- there are literally no limits to how creative the wine bottle design can get in today’s world. It is hard to tell what exactly makes the wine label instantly attractive, but we all can recognize that special label when we see it. I shared my fascination with the creativity of the wine labels on the multiple occasions in this blog – here is one example for you.
You don’t have to agree with me, but I see creative wine labels as objects of art. Art at large is a form of the human expression. Art takes lots and lots of different forms – beautiful building, successful surgery, a sublime glass of wine, a flower, a painting. I’m sure there are countless studies written on the subject, and I will not even try for the slightest bit to delve into it, but I’m convinced that art as a final expression always has its source, the origin, it is inspired – and this leads to the fundamental question – what inspires the art? I will leave you to ponder at that, and meanwhile, let me turn our conversation towards the … wine, of course.
When I saw the label of Vilarnau Brut Reserva Rosé, my first reaction was “wow, this is a beautiful bottle”. The next question was – what does it mean? Yes, I read the description connecting Vilarnau Trencadís Edition cavas to the work of famous architect Antoni Gaudí, but I still wanted to understand the true inspiration behind this label. I reached out to the winery, and asked a few questions – here is our short conversation:
[TaV]: Vilarnau produces Cava since 1949. When Trencadís labels were used on Vilarnau Cava for the first time?
[V]: We launched the Trencadis labels at the end of 2014.
[TaV]: What was the inspiration behind the Trencadís labels?
[V]: This form of mosaic is very famous in Catalunya, Spain. Inspired by the Park Guëll in Barcelona and the famous artist Gaudí. Vilarnau is the “Barcelona Cava” and we felt it was fitting to use such an iconic design to decorate the bottles.
‘Trencadís’ is a type of mosaic used in Catalan modernism, created from broken tile shards. The technique is also called ‘pique assiette’. The mosaic is done using broken pieces of ceramic, like tiles and dinnerware. The Catalan architects Antoni Gaudí and Josep Maria Pujol used trencadís in many projects, among which Barcelona’s Parc Güell is probably the most famous. Vilarnau being so close to Barcelona (not only geographically, but also with heart and soul), it was natural to pick up this typical artistic theme for our winery.
[TaV]: Are the Trencadís Cava target the specific market, or do they sell equally well world-wide?
[V:]: We are currently exporting this label to almost 30 markets (principle markets being the USA, UK, Germany, and Belgium) and the number is growing as consumers love the design and the wine.
[TaV]: Do you have plans to add any new wines to the Trencadís series?
[V]: When we first launched we only had the Brut Reserva NV in the trencadis design but we have added the Rosado Reserva to the range two years and the Brut Nature Vintage and Demi-Sec last year
[TaV]; Do you have plans for any other “creative label” designs under Vilarnau name?
[V]: Barcelona is a constant inspiration to us and we are full of ideas, however, we have so much to do with the Trencadis design that we probably won’t launch anything new for the next 2 years or so.
The beautiful label is very important, it sets the expectations and makes you anticipate more from the wine. But – the content of the bottle is better to support the beauty of the label, or the joy of wine drinking will quickly dissipate.
I’m happy to say that the NV Vilarnau Brut Reserva Trencadís Edition Rosé D.O. Cava (12% ABV, SRP: $15, 90% Trepat and 10% Pinot Noir, 15+ month in the bottle) didn’t disappoint. Beautiful intense pink color, classic Sparkling nose, with a touch of yeast and toasted bread on the nose, supported by fresh tart strawberries and lemon notes on the palate, crisp, succulent and invigorating. A perfect sparkling wine by itself, and at a price – almost an unbeatable value. (Drinkability: 8-/8).
What do you think of Art of the [wine] Labels? Do you have some favorites? Cheers!
Sangria, Any Time You Want One
Sangria, anyone? Yes, I see happy smiles and people nodding. Sangria is a refreshing wine, a cocktail, if you will, which typically combines white or red wine with various fruit (oranges, apples, pineapples, lemon, strawberries and anything else your heart desires), often enhanced with a splash of brandy. Sangria originates in Spain and Portugal, and you can often find it served at many Spanish restaurants (but not only there).
While it sounds simple – wine and fruit, right? – making good tasting Sangria is an art. You don’t want Sangria to be too sweet, but you do want to have the fruit present. You need to start with the right wine (California Cabernet Sauvignon might be a bad choice), and you need to steep the fruit in the wine to achieve robust and satisfying flavor. I’m sure anyone who tried to make good tasting Sangria at home, or ordered one in a restaurant, would agree with me – it is easier said than done.
But what if I tell you that your quest for delicious Sangria just got a lot easier? Enters Joya™ – Joya™ Sangria from Spain, to be precise. I recently got a sample of White and Red Joya™ Sangria, and was delighted with what I tasted.
Joya™ White Sangria Spain (12% ABV, SRP $12.99/750, $29.99/3L box, Airén grape, all natural essences of fresh Mediterranean citrus fruit) – slightly muted nose of fresh white fruit, peaches and guava. Palate is perfectly balanced with white stone fruit, plums, refreshing grapefruit bitterness and touch of honeydew sweetness – you can add ice and fruit, or you can perfectly enjoy it as it is. Drinkability: 7+
Joya™ Red Sangria Spain (12% ABV, SRP $12.99/750, $29.99/3L box, Tempranillo, Garnacha, Bobal grapes, all natural essences of fresh Mediterranean citrus fruit) – freshly crushed red fruit on the nose, nice blackberries and dark plums on the palate with the orange peel and mint cutting through the mid-palate. Excellent balance. Playful and very enjoyable by itself, with or without any ice and fruit addition. Drinkability: 7+
While working on this short post, I also learned an interesting fact – the word Sangria on the bottle of wine is protected under EU law, and can appear only on the wines coming from Spain and Portugal.
There you have it my friends – delicious Sangria any time you crave one, also at a good price. Drop a bottle of Joya™ in the fridge and enjoy it. Be careful though – it is really easy to drink… Happy summer, folks! Cheers!
Celebrate #VerdejoDay on June 12th – And Discover Great White Wines!
Here I come again with my rhetorical question – how many of you tasted Spanish white wine made from Verdejo grape – raise your hands? Yes, this was quite expected. Meanwhile, Verdejo wines are well worth your attention. Depending on the winemaking style, Verdejo wines can take on the full range of the expression, from light and refreshing to full bodied, complex and thought-provoking. I talked about my favorite Verdejo wines from Bodegas Shaya many times in this blog. 2009 Bodegas Shaya Habis Verdejo, (made from the grapes harvested from 100+ years old vines) was my wine #9 in the Top Dozen Wines of 2011, and 2008 Bodegas Shaya Old Vines Verdejo was one of the wine highlights in February of this year.
Another great example of Verdejo wine is Martinsancho Verdejo, which is produced in the quantity of less than 4,000 cases a year from the Martinsancho vineyard. Verdejo is a star indigenous white grape of Rueda region in Spain, tracing its history hundreds of years back, which became nearly extinct in the 1970s. These were the efforts of Angel Rodríguez of Martinsancho, who used the cuttings of Verdejo vines from the Martinsancho vineyard, to help bring the Verdejo wines back to the mainstream.
Now, what I want to bring to your attention is that instead of listening to me, you can actually go and experience the Verdejo wines on your own! Next Thursday, June 12th, is the #VerdejoDay, which will be celebrated both virtually and in the actual live events. If you live in a close proximity to New York, Chicago, Miami or Los Angeles, you can attend the Verdejo celebration in person. In all four cities, the parties will take place in the restaurants, where you will be able to taste various Verdejo wines (there will be 12 different wines served in NYC), experience Rueda regional cooking and have fun!
To read more about #VerdejoDay celebrations and Verdejo wines, please click here. To register to attend a #VerdejoDay celebration in one of the four cities, please use this link to EventBrite site.
Even if you can’t attend one of the events, go find a bottle of Verdejo in your local wine store – and you can thank me later. Cheers!












