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Double the Holiday Fun With Vilarnau

December 17, 2018 4 comments

Vilarnau Reserva Brut Who doesn’t like the holidays? Of course, it is easy to complain about how overwhelming the holidays can be when we feel obliged to please lots of people in seemingly irreconcilable ways with food or with gifts. But let’s not go there – holidays genuinely are about the happy state of mind, so let’s focus on it.

Here I come, with an offer to double your holiday fun and enjoyment – are you at least a little bit curious how am I going to be able to deliver on that?

Here is how. First, I want to recommend you a good wine. Wine is an indelible part of any celebration – any holiday, any birthday, any achievement. There are lots and lots of wines to chose from, and really not enough time to learn about all of them. Thus the wine recommendation means that you can save time for some other important tasks, and have one less thing to worry about. Check.

Now, how can I double the fun? Easy. How about the wine in a beautiful package? When you bring the bottle to someone’s house, or you put it out in front of your guests, isn’t it nice to hear “wow, what a beautiful bottle!”. We are visual creatures; not only we eat with our eyes first, but we drink with our eyes first too. Instead of explaining the bottle with the gray words-covered label “it comes from the great producer, really” or “the guy at the store said I would love it”, isn’t it better to just put the bottle on the table which makes a statement with its own appearance “here, look how beautiful I am”?

So here it is, my recommendation for the double fun for the holidays – Cava, Spanish Sparkling wine from Vilarnau, all wrapped in the beautiful, Gaudí-inspired packaging.

Vilarnau estate had been growing vines since the 12th century. The first Cava at Vilarnau was produced in 1949, and from there on, Vilarnau moved on to become one of the prominent Cava producers in Spain.

Vilarnau has a diverse portfolio of the sparkling wines, out of which the Trencadis series wines stand out beautifully. To explain the Trencadis concept, let me simply bring an explanation from the Vilarnau website:

What is Trencadis?

“Trencadís” is a kind of mosaic that was used in the modernist artistic movement in Catalonia, created from tiny fragments of broken ceramic tiles, roof tiles or crockery. The technique is also known as “pique assiette”, in French. The Catalan architects Antoni GaudÍ and Josep MarÍa Pujol used “trencadÍs” in many of their designs, the most famous probably being “Parc Güell in Barcelona. Vilarnau’s proximity to Barcelona (not just geographic but also spiritual) means it was natural for this artistic resource used by the winery. As a result some of our cavas are dressed as follows.”

Vilarnau Trencadis Barcelona Cavas

Just take a close look at those bottles, how closely they resemble the actual mosaic pieces with all the grout in between? Don’t you think these bottles are beautiful? If anything, they will make for a perfect conversation starter at any gathering – and now you can also explain to people what exactly are they looking at.

So what is behind the beautiful packages? Equally beautiful Cavas, which are also stylistically very different. Cava is a Spanish sparkling wine produced in so-called Classic Method, where the second fermentation takes place in the bottle, exactly as it is done in the production of the French Champagne.

NV Vilarnau Brut Reserva DO Cava (11.5% ABV, $14.99, 50% Macabeo, 35% Parellada, 15% Xarel-lo, 15+ months in the bottle)
Beautiful mousse
Classic Champagne nose – toasted bread, a touch of yeast, white apples, a touch of lemon
Same classic profile continues on the palate – freshly baked bread, a touch of yeast, golden delicious apple, fresh, exuberant, perfect acidity
8, delicious

NV Vilarnau Brut Reserva Rosé Delicat DO Cava (12% ABV, $15.99, 85% Grenache, 15% Pinot Noir, 15+ months in the bottle)
Beautiful mousse
A touch of toasted bread with the addition of strawberries and cranberries
Toasted bread, strawberries, a touch of cranberries, bitter orange, crisp, tart, cut-through acidity
8, excellent example of a sparkling Rosé

I hope you find these bottles as beautiful as I do, and I hope you will like the wines too. At this price level, Vilarnau Cavas will stand easily against a lot of Champagne, so go ahead, make your friends and guests happy. Cheers!

Behind The Label

September 18, 2017 13 comments

We eat with our eyes first – everybody knows that. We drink in exactly same way. While looking for the wine to buy, we always start from the label. Of course, sometimes we might be looking just for the specific producer’s name – but way more often than not, wine consumer is lured by the appearance of the bottle before anything else. We let the bottle speak to us.

Wine producers always knew the effect of the bottle appearance, and always tried to design attractive and appealing labels – think about Château Mouton Rothschild, for example, which started their “Artist” wine label series back in 1945. 20-25 years ago, the design, and most importantly, production capabilities were limited both in style and the cost. But not today- there are literally no limits to how creative the wine bottle design can get in today’s world. It is hard to tell what exactly makes the wine label instantly attractive, but we all can recognize that special label when we see it. I shared my fascination with the creativity of the wine labels on the multiple occasions in this blog – here is one example for you.

You don’t have to agree with me, but I see creative wine labels as objects of art. Art at large is a form of the human expression. Art takes lots and lots of different forms – beautiful building, successful surgery, a sublime glass of wine, a flower, a painting. I’m sure there are countless studies written on the subject, and I will not even try for the slightest bit to delve into it, but I’m convinced that art as a final expression always has its source, the origin, it is inspired – and this leads to the fundamental question – what inspires the art? I will leave you to ponder at that, and meanwhile, let me turn our conversation towards the … wine, of course.

Vilarnau Barcelona Cava When I saw the label of Vilarnau Brut Reserva Rosé, my first reaction was “wow, this is a beautiful bottle”. The next question was – what does it mean? Yes, I read the description connecting Vilarnau Trencadís Edition cavas to the work of famous architect Antoni Gaudí, but I still wanted to understand the true inspiration behind this label. I reached out to the winery, and asked a few questions – here is our short conversation:

[TaV]: Vilarnau produces Cava since 1949. When Trencadís labels were used on Vilarnau Cava for the first time?
[V]: We launched the Trencadis labels at the end of 2014.

[TaV]: What was the inspiration behind the Trencadís labels?
[V]: This form of mosaic is very famous in Catalunya, Spain. Inspired by the Park Guëll in Barcelona and the famous artist Gaudí. Vilarnau is the “Barcelona Cava” and we felt it was fitting to use such an iconic design to decorate the bottles.
Trencadís’ is a type of mosaic used in Catalan modernism, created from broken tile shards. The technique is also called ‘pique assiette’. The mosaic is done using broken pieces of ceramic, like tiles and dinnerware. The Catalan architects Antoni Gaudí and Josep Maria Pujol used trencadís in many projects, among which Barcelona’s Parc Güell is probably the most famous. Vilarnau being so close to Barcelona (not only geographically, but also with heart and soul), it was natural to pick up this typical artistic theme for our winery.

[TaV]: Are the Trencadís Cava target the specific market, or do they sell equally well world-wide?
[V:]: We are currently exporting this label to almost 30 markets (principle markets being the USA, UK, Germany, and Belgium) and the number is growing as consumers love the design and the wine.

[TaV]: Do you have plans to add any new wines to the Trencadís series?
[V]: When we first launched we only had the Brut Reserva NV in the trencadis design but we have added the Rosado Reserva to the range two years and the Brut Nature Vintage and Demi-Sec last year

[TaV]; Do you have plans for any other “creative label” designs under Vilarnau name?
[V]: Barcelona is a constant inspiration to us and we are full of ideas, however, we have so much to do with the Trencadis design that we probably won’t launch anything new for the next 2 years or so.

Vilarnau Barcelona Cava glasses

The beautiful label is very important, it sets the expectations and makes you anticipate more from the wine. But – the content of the bottle is better to support the beauty of the label, or the joy of wine drinking will quickly dissipate.

I’m happy to say that the NV Vilarnau Brut Reserva Trencadís Edition Rosé D.O. Cava (12% ABV, SRP: $15, 90% Trepat and 10% Pinot Noir, 15+ month in the bottle) didn’t disappoint. Beautiful intense pink color, classic Sparkling nose, with a touch of yeast and toasted bread on the nose, supported by fresh tart strawberries and lemon notes on the palate, crisp, succulent and invigorating. A perfect sparkling wine by itself, and at a price – almost an unbeatable value. (Drinkability: 8-/8).

What do you think of Art of the [wine] Labels? Do you have some favorites? Cheers!

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