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How Possessive Are The Wine Lovers?
If you are following wine blogs, you might have noticed the theme “possession” showing up here are there. Yes, this is no accident – the common linking factor is the Monthly Wine Writing Challenge (MWWC for short), in its third incarnation.
The theme for the first challenge was “transportation” – it was relatively easy to tie up to the wine both directly and allegorically. The theme for the next challenge was “trouble”, which sent me home scrambling – “trouble” is not the first thing which comes to mind when you are looking at a glass of wine. In the end of the day, many bloggers successfully found the connection and produced a lot of interesting posts. The current theme, “Possession”, is a whole different game. On one side, it has a direct connection to the wine – but it is too direct for the nice intricate piece. “I possess wine. Sometimes, wine possesses me. The end”. On another side, it is almost forcing you to go into pretty much the exorcism route, which can be played, but this is not necessarily pretty (need examples? Do a google search for “wine possession” – you will find some stuff which might make you afraid to visit your cellar when it is dark).
So as you can deduce from my rant, I don’t have a good play on the theme. What you will find below is rather a collection of random thoughts, centered on the wine appreciation, with the nod towards the “possessive” relationship of wine lovers with the subject of their love.
So how possessive the wine lovers are? We can find few different types of “possessiveness” among the wine lovers as such. First, there are wine collectors (of course, that is an obvious one). But even among wine collectors there is one extreme group which I would like to exclude from the actual category of the wine lovers. That is the group which rather collect the money than anything else. Wine is strictly an investment for them, and they never think about bottle of wine in terms of the actual content. For this group, the wine is only an object which will appreciate in value, and at some point it will be exchanged for cash and profit. This group also includes the worst possible type – the wine-possessive ego-maniacs. For this group the wine which they stock in their cellars is intended to be an ego-booster – “I spent on that bottle 10 times more than you did”, and “my bottle is bigger and more round than yours”. In the end of the day, I’m not even sure if this group even belongs to the true wine lovers category.
Then there are those who love wine, but don’t care to possess it at all. Folks in this group happily drink the wine at any occasion, they serve the wine at their parties, and they buy a bottle on the way home when they feel like it. But they really don’t “possess” wine, as they don’t keep much wine in the house, and most importantly, they don’t assign any special attributes to any bottles.
And then comes the rest. The group of wine lovers who possesses the wine and actually, is possessed by the wine at the same time (I’m including myself in this group, so I’m continuing here from the collective of “we”). We keep the wine. We make the wine special by associating special mementos with those bottles – “ahh, this is the year we got married”, “remember we had this wine in Tuscany”, “this is the year our son was born”, “remember that winery visit”. We do our best to keep those bottles cool, quiet and comfortable. And then we wait. While buying the wine with mementos, we are also investing, of course. We are investing into exciting anticipation of how special this wine will taste when we will finally open it. While we hold on to the bottle, we can re-live that future moment over and over. We are possessed with finding the right moment for that special bottle. But what is important, that right moment also includes the right people. How many times have you thought “ohh, if they (whomever “they” are) are coming over, I got this special bottle we have to open”. Yes, we are possessed with wine. But we don’t buy it just to enjoy by ourselves. We are also possessed to share. We want to share the experience. We want to share the special moment. We don’t want to keep it to ourselves. Without special moment or a special company, that bottle never gets to be opened.
And that is what I want to leave you with. Possessed by wine. Possessed to share.
Gumption, Tenacity and Whiskey
Ralph Erenzo had a dream. Being an avid rock-climber, he had a vision of building a “resort” for the rock climbers, a place where they will be able to relax and have fun. With that vision in mind, in 2001, he acquired an old 35 acres farm in upstate New York, about 80 miles up north from New York City.
It appears that his new neighbors had their own idea of who the rock climbers are, as the first thing they told him was that they will do everything in their power to prevent him from successfully realizing his dream – they don’t need all these “bad people rock climbers” to come to their quiet neighborhood. And they did. Two years down the road, having sold 15 acres out of the 35 and practically out of money, Ralph had to think about what to do next.
He talked to the local authorities, asking “what can I do here”, and he got somewhat of an obvious answer – well, it is a farm, so nobody can object if you will use it as a farm. So, what can you do at the farm? Creating a vineyard was one option – but the wait time until the vines will be able to bear decent fruit was not acceptable to Ralph. Then something interesting caught his eye – New York state passed the law encouraging creation of the small distilleries, thus reducing the license fees from $60,000 to only $1,000 for three years. That was an “aha” moment, and this is how Tuthilltown distillery was born.
Ralph had no idea about spirits and distillation, but he was eager to learn – thus he built his first distilling apparatus out of the copper tea kettle and proceeded with practical exercises in the comfort of his own kitchen (boy, am I glad the Prohibition was over) – you can now see that original machinery on display in the tasting room at the distillery:
From there on, there was a lot of excitement, learning, selling, upgrading, building of a real business, selling it and much much more. You know what – let me ask for the 18 minutes of your time – you will much better learn everything which happened from the Ralph Erenzo himself. In return, I will tell you that you will learn about gumption and tenacity, and may be some of you will even feel encouraged to do something they’ve being postponing for the long time. Watch this TEDx video, and then come back for more fun facts and pictures.
When we visited distillery few weeks ago, Ralph Erenzo was leading our tour.
It was really a great experience, listening to someone who “made it”, and who is nevertheless very much down to earth. I hope you watched the video, as I don’t plan to repeat what was said there. In the day to day operations of Tuthilltown, there is a constant desire to optimize, improve, waste nothing, be self-sufficient and most importantly, to be a fun place to work at (the distillery currently employs 25 people on staff). Just to give you few examples of the mindset:
Ralph showed us their new steam boiler waiting to be installed – acquired on eBay for the absolute fraction of the price of the new one.
Big solar panels are installed right on property – on a good sunny day, they generate enough electricity to power up the whole production and return electricity back to the grid.
Tuthilltown also grows its own apples (750 trees are planted, and another 750 will be planted soon), some of them on those 15 acres which Ralph had to sell, but later was able to buy back.
The distillery owns a cooperage, so they have control over the wooden casks, which are [the most] important part of making the whiskey.
After the grains are crushed, fermented and converted to liquid with alcohol, the leftover mass needs to be removed. Today, it means hauling it to the town dump and paying for the disposal. The distillery is about to install the machine which will convert the leftovers into the water (which will be used back at the distillery) and a little bit of ash – making the distillery completely green and even more self-sufficient.
The distillery needs grains to make whiskey. The grains are typically stored in silos. Say the word “silo” – what picture comes to mind? A super-boring, huge column, colored in gray or brown, right? Well, not at Tuthilltown. The graffiti artists were invited, to make the silos look like the museum pieces:
Let’s talk quickly about how the whiskey are made (yes, I have a few more pictures to share). To make a whiskey, you need corn, or rye, or barley, or some other grain – something like you see below, only in slightly bigger quantities:
Then you have to run it through the mill, like this one used at Tuthilltown distillery (circa 1930s):
Add water and yeast to the coarsely ground grains, get some heat going, and fermentation will start. Once you are done fermenting, the leftovers mash will be disposed, and the water with alcohol will go through the distillation process, where they will be separated.
Once you have the alcohol, it can be either bottled as is, or it can be aged in the barrels. When it comes to ageing, Tuthilltown uses heavily charred new American Oak casks (made by the cooperage which they own).
American whiskey is typically aged for 30-40 days per gallon, so if you have a 10 gallon cask, it will take a bit longer than a year to reach the proper age – of course whiskey can be aged for any period of time, but at least today Tuthilltown doesn’t produce any whiskey with extended ageing.
Once the ageing is done or close to be done, bottlers will decide when the particular batch is ready to be bottled. The bottling operation is located in the basement of Tuthilltown distillery. The process starts from filling the empty bottles:
Then the bottles are closed with cork, and dipped into the hot wax and lastly, labeled:
Labeling was one of the most mundane tasks which Tuthilltown automated very recently. By automating this task, it allowed people to use the freed up time for something useful and creative – and the new product, called Basement Bitters was born ( beautiful aromatic drops for your cocktail).
And once you are done with the labeling, you get … lots of whiskey, ready to be numbered (by hand!) and shipped for all of us to enjoy:
And of course after the tour you can go and taste the whiskey (and vodka, and gin) in the tasting room:
Tuthilltown lineup includes Indigenous Vodka (made out of apples), Half Moon Orchard Gin, Hudson New York Corn Whiskey (unaged), Hudson Baby Bourbon, Hudson Four Grains Bourbon and Hudson Manhattan Rye Whiskey ( last three are all aged whiskeys). Hudson Baby Bourbon is my favorite, but hey, you have to taste it for yourself.
And I think we are done here. I hope you found the time to watch the video. And what I want to leave you with is this:
Dictionary.com defines “gumption” as:
2. courage; spunk; guts
Follow your dreams! Cheers!
Wine … It Will Get You In Trouble
In June 2013, Jeff a.k.a.The Drunken Cyclist, started the Monthly Wine Writing Challenge, where the new theme is announced on about the monthly basis by the winner of the previous round. This month’s theme, as announced by The Armchair Sommelier, is “Trouble”.
To be entirely honest with you, I was about to give up on this challenge, as I couldn’t associate “wine” with “trouble”. Before I would “officially” give up, I did what would [probably] most of the married men do – ask the wife’s advice. So the first thing she said, “what do you mean you don’t know what to write about? How about the time when you quietly drunk most of the home-made plum wine when you were a kid”? Yeah, but I really never got into trouble for that, don’t think it was even noticed. “Okay, fine”, she said, “so what about that girl in the wine store…”? Aha – you could probably hear my brain clicking – now we are onto something…
When you look at the bottle of wine, do you see a trouble lurking around ? No? Well, let me help you.
Think about bottle shapes. Probably 80% of all the wine bottles made worldwide will fall into one of two shape categories – Bordeaux or Burgundy. Yes, there are some shape variations even in those big classes, but they are nominal. Which means that if you will put next to each other a bottle of Bordeaux which retails for $6.99 and the one which will command $699, they will look very, very similar. What differentiates them? Yes, of course the content, but this is not something you know just by looking the bottle. So the only things which will differentiate those two bottles will be labels. See the trouble yet? Let’s continue.
In the wine store, one is guided by the visual cues – namely, the price tags. Take the cues out – and then even labels look identical. Yes, yes, before you call me an unintelligent low life and stop reading, give me a few more minutes and you will see where am I going. Of course, for the small group of crazy devoted wine geeks, every little word on the label is cherished and carefully assessed. 1982 vintage? Bordeaux? That’s nearly a heart attack. Tiny letters RM on the bottle of Champagne. La Turque, Qunitarelli, Alban, 1961, Pingus, Latour, 2000, To Kalon, Colgin, Riserva… I can go on and on and on with all those cherished words. We see any of those words on the label of the wine bottle, and the brain immediately sends out command for awe and appreciation.
Now, step outside of this crazy devoted circle. Outside of the wine store, does the bottle of 2009 Chateau Latour Bordeaux (about $1,600 per bottle, if you can find it) looks all that different from 2009 Chateau Moulin de Beausejour Bordeaux ($6.99, readily available at your Trader Joe‘s)? No, not really. Bottles look very similar in shape, both say “Bordeaux”, both have the same vintage listed – 2009, both have the word “Chateau” on them. Do you see it now? The trouble is not lurking anymore, it is looming, as a huge stormy cloud, full of wind and water.
Let me give two examples. Here are two real life stories of my friend Zak, the owner of the wine store in Stamford. The first one I only heard from Zak, and second one I witnessed myself.
The lady comes into the store and asks for help. “I’m looking for the bottle of the Italian wine. I don’t remember the exact name, but I think it starts with “S”. If you will show me what you have, I will be able to recognize it”. Zak takes her to the Italian wines section. The lady looks around and says excitedly “this one!”, pointing at the bottle of Sassicaia. Then she looks at the price tag ($179 or so), looks at Zak, back at the price tag and says with the hope in her voice: “this is the case price, right?”. “No, madam, this is the bottle price”, answers Zak, and lady’s face becomes all overwhelmed with he emotions and she mutters “ahh, no wonder my husband got so upset when I used this wine for the pasta sauce…”. Turns out the husband was not at home, and the lady was looking for the bottle of red wine to add to the pasta sauce, and the bottle of Sassicaia looked not any different than any other bottle of the Italian wine… Trouble!
I’m standing in the store talking to Zak. The girl comes in with the bag of empty bottles and starts putting them one by one on the counter and then tells Zak: “I need to get this exact wines”. I’m, of course, curious, and I’m picking over Zak’s shoulder as he is looking at them one by one. Some kind of Spanish wine. Something else I don’t recognize. 1995 Chateau Mouton Rothschild. 1999 Riesling. Something … Wait, what? Mouton Rothschild 1995, one of the First Grows Bordeaux? That will be interesting. Zak points at that exact bottle and says: “I don’t have this wine, miss, and it will be hard to get it as this is an old vintage”. The girl asks if he can get the current vintage. Zak looks in the catalog and says “well, I’m not sure if it will be available, as this is highly allocated wine, but if it will be, it will be about $900… Yes, for a bottle”. You should have seen despair and horror on the girl’s face. Turns out her uncle left on a long trip, and left the girl to be house-sitting. Of course having the house party with the full access to the cellar was not what her uncle planned for, and now that he was coming back soon, the girl was on the recovery mission. Is that a trouble? One look at that girl’s face would tell you – yep, big time trouble!
There you have it, my friends. Wine is a dangerous thing, with the “trouble” spelled all over it… Or not. While there can be multiple personal “troubles” around the wine, which will seem serious to the person experiencing them (think about that girl), in a big schema things, we need to remember that at the most, all those troubles will become great (and funny, for the most part) stories to tell later on. Wine is just a beverage, and there always will be another bottle to drink. I can only wish to all of us, that the wine troubles would be the biggest troubles of our lives. You can pour another glass now. Cheers!
Screw Top Versus Cork – The Jury Is Still Out
Inadvertently, I run an experiment of cork versus screw top, and the results were interesting enough to discuss them here.
About a week ago, I pulled out of the cellar (which is actually a wine fridge) the bottle of 2004 d’Arenberg The Footbolt Shiraz MacLaren Vale from Australia (14.5% ABV). As I confessed in my blogging addiction in the recent post, before the bottle is open, in addition to just regular anticipation of wine experience itself, now I have added anticipation of the possible blog post which can be written based on the wine experience.
Or not. There are many possible was for the experience not becoming a blog post. Too many things to write about, too little time. Or you just hit the “writer’s block”. Or the experience is not worthy of being captured. Which was the case with this Shiraz.
d’Arenberg is a well known Australian winery, which just celebrated 100 years last year, producing substantial range of typical Australian wines, such as Shiraz, Grenache, Chardonnay, Cabernet Sauvignon and more. I had pleasure of meeting Chester Osborn, d’Arenberg’s winemaker in third generation, and even have couple of bottles with his signature in my cellar (by the way, what do you do with those signed bottles? I should make a separate post to discuss this interesting question).
Now, I didn’t know what to expect from this bottle of Shiraz. The Footbolt is one of the introductory level Shiraz wines from d’Arenberg, but that doesn’t mean anything. Cork is out (regular cork, just keep reading to see why it is important), and judging by the color alone, this wine didn’t reach its prime yet – dark ruby in color. But the nose and then the palate were inconclusive. Acidity would jump up and down with every sip, and while the wine had enough fruit, it was simply not getting together, definitely lacking the balance which is all so important for me in the wine. So, based on this wine alone, the blog post was not born.
And then yesterday I pulled out another bottle of d’Arenberg wine from the same vintage:
2004 d’Arry’s Original Shiraz Grenache McLaren Vale (14.5% ABV) – a blend of 50% Shiraz and 50% Grenache . With the screw top. That was an “aha” moment. Same vintage as the previous wine – but wit the screw top – how different the experience will it be?
No “pop” of the pulled cork. Just a quiet “tsk-tsk-tsk” of unscrewing the top. In the glass, this wine looked like it was made yesterday – dark ruby, very concentrated color. From the get go, the wine showed beautiful fruit on the nose, ripe plums, equally supported on the palate with fresh fruit and energetic acidity.
About 45 minutes or so later, when I poured another glass, the wine tasted almost sweet – the thought was “what happened”? This was a totally a different wine compare to the way the wine started. Another half an hour or so – and we were presented with the new wine again – dark concentrated fruit, firm structure, tannins and acidity all summing up into a gorgeous balanced wine.
Wine ageing in the bottle is typically associated with the tiny inflow of oxygen through the cork. In case of screwtop, the oxygen doesn’t get to the wine at all. Thus my theory is that once you open a bottle under the screwtop, the very quick ageing process starts off, which takes the wine through the different “taste stages” in the rapid succession. Then at the same time, the wine is changing its taste in the glass no matter what, so may be that rapid taste changing has nothing to do with the way the bottle was closed.
Ideally, of course, I would love to compare two identical bottles (same wine, same vintage), only one closed with the screwtop and another one with the regular cork (I believe I actually read about some producers who are doing that). In this experiment, the Shiraz Grenache under the screwtop was a clear winner, but it is hard to tell what it has to do with the screwtop versus regular cork versus the two wines being just differently made.
I guess I can end this report with the words “to be continued…” – and I would love to hear your thoughts. Cheers!
Rioja for the Stars, Or Don’t Miss The Oscars on Sunday!
And the Best Picture Award goes to … what, do you really think I know? Even if I do, I’m not telling… But – I know what you should be sipping while watching all the glitz and glamor – Rioja!
Why Rioja? May be because this is one of my all time most favorite wines? Okay, yeah, never mind. Then may be because Rioja is ready for the big Oscar celebration?
Yep, here is tons of information about Rioja and your favorite actors – all courtesy of Vibrant Rioja!
You can also mark your winners in advance and play the game of “Told you so!” later on with your friends:
Here is the link if you want to download an actual PDF file.
So, what are you going to open? I heard that 1996 Lopez de Heredia Viña Tondonia White Reserva should be able to help you to get through the opening ceremony, and 2001 La Rioja Alta Vina Ardanza Reserva Especial will pair perfectly with the “Best Movie” award, but then again, it is your choice.
No matter what you will end up doing, I hope you got my point – Rioja is always appropriate, no matter what the occasion. Open the bottle and enjoy! Cheers!
Words of Wisdom For All The Bloggers Out There – Seth Godin: Writer’s Block and The Drip
How many of you heard of Seth Godin? He has done (and continues doing) a lot of things in this life – he is an entrepreneur, a marketer, a consultant, an author, but I think above all, he is The Mentor. His books, his blog posts, his seminars are teaching, motivating, pushing, pulling, making uncomfortable, touching hundreds and hundreds of thousands of people around the world (quick example – Seth Godin is in 98,000+ circles on Google+).
I’m subscribed to his blog, and every day a get a little snippet of wisdom. Sometimes it is 2 lines. Sometimes, it is 20 lines. It resonates 99 times out of a 100 – for me it does. Unfortunately, I act upon what I read about 0 times out of a hundred, but this is a whole another story.
Seth’s Godin’s post of couple of days ago stroke a cord again – and this time it is about blogging. I know that many of my readers are also passionate bloggers, so I want to share this with you. Enjoy!











































