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All You Ever Wanted To Know About Wine Education
Wine is an agricultural product.
Wine is clearly a unique agricultural product.
When you buy an apple, pear, cucumber, or eggplant, you really need to know nothing to make your selection – as long as it looks good and fresh, that’s all you need to know.
When you sell an apple, pear, cucumber, or eggplant, you don’t need to impress anyone with information – as long as whatever you sell looks good and fresh, that’s all which is needed.
When you are consuming an apple, pear, cucumber, or eggplant, you still need to know nothing to really enjoy it, as long as it tastes good and fresh.
But when it comes to wine, knowledge is power, whether you are buying, selling, or consuming – where this wine is from, how was it made, for how long it can age, what is the best food to pair it with, what is the best way to serve it, and so on. On one side, you really don’t need to know anything about the wine to be able to enjoy it, but the uniqueness of wine is in the fact that the more you know about the wine, the more you might be able to enjoy it.
When it comes to wine education, there are lots and lots of resources – books, podcasts, websites, blogs. And then there is formal wine education.
What prompted this post was an excellent article on the Rack and Return website which provides an in-depth overview of all available formal wine education options. Here is what it covers:
- WSET – Wine and Spirit Education Trust
- WSG – Wine Scholar Guild
- CMS – Court of Master Sommeliers
- IMW – The Institute of Masters of Wine
- SWE – Society of Wine Educators
- ISG – International Sommelier Guild
- Regional Wine Study Centers
- Universities and Colleges
Without further ado, here is the link for you to the original article:
Enjoy!
WMC21: Day 2 Highlights
We started the 2nd day of WMC21 with the breakout sessions, no keynotes. There were two sessions run in parallel, so you had to choose the topic which would be more of interest to you.
My first session, The Art of Storytelling for the Wine Industry, was presented by Jill Barth, a seasonal wine writer who writes for Forbes, Wine Enthusiast, Decanter, and other wine publications. Jill also won multiple awards (best wine blog 2016, Millessima wine and food pairing award, etc). Jill had a lot of good advice on how to build your story, what would make it a good story, how to pitch your story to the editors, and more.
Next, I listened to Scott Fish from 32 Digital, who was talking about taking your Instagram account to the next level. There were a lot of good information presented in the session – what are the best and worst times to post (it appears that Sunday is one of the worst days for the posts), how many tags to use, the optimal number of pictures in the gallery and so on. There were also some interesting tools recommendations, such as Answer To Public – a service that allows finding the most popular searches at the moment for a given keyword(s), all presented in an interesting format. You can see an example below of the search results for the keywords “red wine”.
You can definitely play with the tool, however, note that with the free search, you get a limited number of searches per IP address per day (I think 3 or 4), so play wisely.
Another interesting tool I learned about was Geolmgr which allows you to geotag your photos to a specific geographic location.
The next session, Digital Marketing for Wine Media, was presented by Mike Wangbickler, wine blogger, long-time WMC attendee, and owner of Balzac Communications agency. Mike started with some hard questions to the audience, such as “why do you have a wine blog” – it appears that literally no one had a wine blog to make money. Then Mike went on to talk about a plethora of tools available today to the bloggers in terms of SEO, content management, optimizing your delivery to your customer audience, and lots more.
After lunch, we had an excellent panel on Oregon sparkling wine. Before the session started we had an opportunity to taste three of the Oregon sparkling wines from the wineries participating in the panel. One of the wines was delicious sparkling Tannat from Troon Vineyards which we tasted on the first day. My other favorite was the 2017 Willamette Valley Vineyards Brut Sparkling Wine, which had all the classic Champagne traits – a touch of toasted bread on the nose, crisp, tight, and elegant on the palate.
The panel discussion was joined by Craig Camp, Troon Vineyard, Christine Clair, Willamette Valley Vineyards, Jessica Thomas, Sweet Cheeks Winery, and moderated by L.M. Archer.
It was a good discussion, starting with the history of sparkling wine in Oregon, and going through all the aspects of sparkling wine production. What was particularly interesting for me is a different approach to selecting the grapes for the sparkling wine. Willamette Valley Vineyards found out that one of the Chardonnay clones in the specific vineyard doesn’t perform well enough to be vinified into the still Chardonnay, but it happened to be well suited for the sparkling wine which requires much lesser ripeness. At the same time, the Sweet Cheek Winery harvests grapes for their sparkling wines from the same vineyard used for the still wine, but in the earlier pass, leaving the grapes for the still wines to ripen further.
Our next session was a wine discovery session where we had a choice of learning about Italian wines of Marche or Abruzzo – my choice was Marche, and we will talk about it in a separate post.
And then there were Lightning Talks. Lightning talks is an interesting concept. These are the sessions presented by fellow bloggers and wine writers. Each presenter submits a presentation with any number of slides, however, the slides change automatically and should be presented in exactly 5 minutes. This is the amount of time given to everyone – either you are done or not, but your time slot will stop exactly at 300 seconds. All the presenters did an excellent job – Gwendolyn Alley talked about being a cellar rat, Jeff Burrows spoke about starting your own blogging group, Brianne Cohen spoke about the virtual tasting business she started in 2020. My favorite talk though was the one presented by Steve Noel, who spoke about creative wine descriptors – I couldn’t stop laughing the whole 5 minutes while Steve was talking. While it will not be the same as Steve’s live presentation, he graciously allowed me to include his presentation in my post – you can find it here.
Our last session of the day, and essentially, the conference, was Wine Live Social for the red wines, which I already covered in this post.
Customary, the conference ends with the announcement of the next year’s location. Unfortunately, Zephyr folks, organizers of the conference, didn’t have a chance to work on securing the next location, as they had to operate with minimal staff, so the location will be announced later.
This was the end of the official conference, but you can probably imagine that we couldn’t let it go so easily, so after dinner, many of the attendees reconvened in the lobby to … yes, you guessed it – drink more wine and talk. There were lots of wines, but one particularly interesting for me was the 2009 Ranchita Canyon Vineyard Old Vine Cabernet Pfeffer – Cabernet Pfeffer is the grape I never tried before, and I recently saw it mentioned by someone, so it was definitely interesting to try. Not sure when this bottle was opened, so the wine was not super-enjoyable, but hey, I get to increase my grape count.
When I went to my room at around 2 am, there was still plenty of wine left, as you can see below. When I came out for breakfast the next morning, the foyer had no traces of wine bloggers partying all night.
There you are, my friends – if you missed the conference, I hope this gives you some idea as to what was going on there, and I hope next year it will be at the place and time good enough for all of us to get together.
I’m done with my report from the conference, but not with Oregon wines. I spent the next 4 days visiting wineries with Carl Giavanti, so as they say, watch this space…
Holiday Gift Guide 2018 – Your Shopping Stops Here
Yes, it is that time of the year again. The word “Holidays” is the one you hear the most. Holidays are great – it is the time to celebrate family, friends, life. But – of course, there is a “but” for everything – often, the holidays are not just festive, they can also be stressful and frustrating. No, I’m not necessarily talking about all the extra pounds and the desire to break the scales into the thousand little pieces. I’m mostly talking about the gifts.
We always want to see our family, friends, and colleagues happy – but in the holidays season, we especially want to express our gratitude and appreciation with the gifts. And this is when frustration settles in. We want the gifts to be meaningful and want to see the smile of delight on the faces of the recipients – but finding the right gift might be a mission impossible.
I can’t help you solve this, once and for all. However, if you are reading this post (are you?), there is a chance that you and the people you want to please might be interested in wine. In this case, I might be able to help. Of course, I don’t know your friends. But – all I want to do is to give you some ideas. Once you are armed with the idea, I’m sure you can do the rest – and I will be happy that you will be happy. Well, ohh, let move on.
Here are some suggestions which I hope will reduce the holiday stress for you. In the interest of the full disclosure, I have to tell you that I’m not compensated in any way to give you these recommendations. These recommendations are based on my personal experience, and if you got a wine and food lover in your life, you will find something here to please them. Heck, I would be absolutely delighted with any of those gifts myself – but this, of course, is not about me. Here we go:
Jordan Vineyard and Winery Holiday Gift Guide: While Jordan Winery makes only two wines in Sonoma Valley – Chardonnay and Cabernet Sauvignon, they make them very well. Jordan Gift Guide goes beyond the wine – it also offers gourmet foods, such as American sturgeon caviar and Estate Extra Virgin Olive Oil. Wrapped with the beautiful packaging, Jordan Winery gifts are guaranteed to evoke a huge smile from your gift recipients.
Knudsen Vineyards Gift Sets: Here is another winery which makes only two wines, now in Oregon – Chardonnay and Pinot Noir – but their wines are definitely gift-worthy. I discovered their wines last year, and if you got a Chardonnay or Pinot Noir aficionado you want to please, Knudsen Vineyards wines are up for the task.
Gloria Ferrer Gift Collections: Bubbles and holidays – need I say more? Gloria Ferrer is one of my most favorite sparkling wine producers in California. Classically structured in Champagne style, but with the addition of California’s generous fruitiness, Gloria Ferrer sparkling wines will highlight any celebration. In addition to the beautifully packaged wines, you can find other gift options there – saber, wine glasses and more.
JUSTIN Winery Gifts: JUSTIN Winery is one of the very best producers in Paso Robles. Their range of Cabernet Sauvignon wines is superb and will make any oenophile happy. However, the gift options go way beyond just wine – coasters, candles, wine openers – there is something there for everyone.
Wente Vineyards Gifts: There is a good chance you never heard of Wente Vineyards before – or the Livermore Valley which it proudly represents. Meanwhile, it is one of the oldest wineries in California (established in 1883), but it is not just the history which is important here. Go ask your favorite California Chardonnay producer what type of Chardonnay grape clone they use – and don’t be surprised to hear “Wente clone”. You will find many delicious gift options available from Wente (don’t worry – their reds are excellent too) – go ahead, surprise the wine lovers on your list – they will thank you later.
Pat LaFrieda Gifts: Now, we can’t leave on the wine alone, can we? Sometimes, we crave meat. Discovery of Pat LaFrieda meats was one of the highlights of the year for me, proving that expensive meat can be still worth the money. You will find a range of gift options at Pat LaFrieda website, from gift cards to the amazing meat combinations. This is the meat which worth the money – take the word of the convert for this.
Kevin Zraly Wine Classes: Who thinks that the gift of wine education is the best gift of all, raise your hand! I honestly do. As someone who had a pleasure of going through the Windows on the World Wine School and listening to Kevin Zraly, I have to say – that experience was incredible. Anyone who wants to learn more about wines of the specific region or style will learn a great deal from the master – and taste an incredible array of wines which one can’t easily get an access to. I guarantee you – your gift recipients will tell that this was the best gift ever.
Here, I hope I made your life easier. No thanks is necessary, but feel free to add my name to your gifting registry at any time. Cheers!
How To Expand Your Wine Horizon – With Wine Til Sold Out Weekly Tasting
If you followed this blog for a while, you know that Wines Til Sold Out is one of my most favorite sources of the great wines at the value prices. Wines Til Sold Out (often referred to as WTSO), was the originator of so-called wine flash sale sites, where you can find an excellent range of wines at equally great prices. Not only the prices are great, but the wines are typically shipped free if you hit the minimum required number of bottles for the free shipping (usually any number from 4 to 1, depending on the price per bottle). There are also other ways to buy wines from Wines Til Sold Out, such as so-called marathon events, which I covered a numerous number of times in the past.
About a year ago, Wines Til Sold Out started a new service, called Bonus Offers, where every month there is a new theme, and the wines are offered according to that theme – and there are no minimum quantity requirements to get free shipping, which takes fun to the whole new level.
And now, continuing the tradition of innovation for the benefit of the wine lovers, the Wines Til Sold Out came up with the new concept – weekly tasting, which even has its own dedicated website. Each week, WTSO’s sommeliers create a new 4-pack of wines, priced at $69.99 including shipping. The wines are offered with introductory tasting video describing the wines, and information cards which describe each wine in detail, offer fun facts about wine and the grapes and even recipes and/or suggestions for the dishes to pair with the specific wine. If this is not a fun wine education, I don’t know what is!
I got my tasting pack right before I was leaving for a two-week-long trip, so I only had an opportunity to open the box, say “wow”, take the pictures and leave. But finding such gems as dry Furmint (Hungarian grape used in the production of famous Tokaji dessert wine) and Austrian Zweigelt, definitely makes an oenophile happy. So next time, I will tell what I think about the wines, but for now, I will enjoy them in the exact same way as you do – vicariously.
If you are like me and always looking to expand your wine horizon – check out this new feature from Wines Til Sold Out – and you can thank me later. Cheers!
Wine Gifts – A Practical and Pragmatic Guide, Part 3
And we are on the finishing stretch! Third and the last installment of the Wine Gifts Guide. We already talked about wines and wine gadgets as two large gift categories. This post will be a bit different from the previous two. If I pressed and pressed the need to be practical and pragmatic when it comes to the wine and wine gadgets, it will be hardly applicable to this last group of potential wine gift recommendations. You will easily see why it is so, and without further ado, let’s get to it.
Here is the last of my list of potential wine-related gifts:
- Wine Books. Yes, wine lovers still read books. If anything, we use books as a reference. There are plenty wonderful wine books which will make any aficionado happy – the famous World Atlas of Wine, Wine Grapes Guide, Jura Wine, Food and Travel, and hundreds and hundreds of others. It is hard to go wrong with the book – the only issue might be if the recipient already has the exact same book, so I guess our principle of “practical”, knowing what the other person has, would still come handy. Nevertheless, the wine book would make a great present for the most of the wine lovers.
- Wine Education. Wine education is fun, it is almost priceless for the wine aficionado. You can never know it all, and even if you think you do, you will still learn a lot, given the opportunity. There are many wine classes and wine schools offered around the country and I’m sure, the world. Yes, you will need to spend some time to find the reputable wine school and wine educators. But the gift recipient will really appreciate it. For instance, a famous Windows on the World Wine School taught by Kevin Zraly – you can buy a gift certificate for a single class at $125, and the series of the 8 classes would cost $995. Yes, it is a lot of money, but hey, my job is to give you ideas, it is your job to get from the dreams to the reality.
- Wine Experiences. Yes, this is a broad category, and it includes a lot of possibilities – but these are the experiences we are talking about. I don’t want to sub-divide this category too much, but you definitely got options. Here are few:
- Grand Wine Tastings. A ticket to the Boston Wine Festival Gala Dinner will cost about $250 per person. Wine Spectator Grand Tour is $225 per person. You will create memories forever by sending special people in your life to such an event.
- Wine Master Classes/Dinners/Vertical tasting. If you can score tickets to the event of this kind, they will run about $450 – $600 per person – but hey, I’m sure you have people in your life who are well worth it. Again, guaranteed memories for life.
- Wine Travel. Send your grown up kids on the 10 days wine tour in Tuscany – I guarantee you will change their life forever. Or – grown up kids, remember how much your parents did for you? Send your parents on the trip of the lifetime while they can still enjoy it! Remember, the best things in life are not things. Collect the experiences and help others do the same.
- Wine Art. Similar to the books, I’m sure most of the wine lovers will be happy to get a beautiful painting. Yes, there are lots of options, in all different price ranges. If you live in the US, you can find very nice paintings in your local Home Goods store, where it will cost you $25 – $50. Yes, it will be mass produced art, but I personally own a few of those, and they make me happy when I look at them. But you don’t have to be confined to the home decoration store selection – you can look for the actual artists who creates paintings and other forms of art, all wine related. Here are two references for you – Leanne Laine categorizes herself as “The Women in Wine Artist” – she has a lot of beautiful wine-themed paintings which are available from her website. Another artist I know of, Ryan Sorrell, creates beautiful mosaics from the wine bottle foil tops – here is the link to Ryan’s website. These are just two artists I know of, but I’m sure you will find more artists – and again, I think wine art is a great gift category on par with all others.
Well, believe it or not, but we are done! I don’t have any more wine gift recommendations for you, and this series is over. I only hope that I was able to give you at least a tiny amount of useful information, and if you got a wine lover in your life, your shopping task will be a little bit simpler. If you will find this information useful (and especially if you will not), I would love to hear from you. Happy Holidays and Cheers!
Stew Leonard’s Wines: Meeting Winemaker Chester Osborn
A few times lately I have come across blog posts talking about too many wines on the shelves of the stores and poor consumers being intimidated and having troubles to find what they want. Quite honestly, I find this annoying – I believe convincing consumers that they should be intimidated is the wrong thing to do. Why am I annoyed with this? Very simple. Today, you need a very few things to navigate the world of wine and feel comfortable. One is desire to learn (if someone doesn’t want to learn, it makes no sense to complain that one can not). Learning about wines simply means trying them and making an effort to remember what you like and what you don’t. Another helpful thing – finding a good wine store.
There are quite a few good wine stores where I live – I do plan to write a separate blog post (or may be a few) covering some of those in more detail. One of such good wine stores is Stew Leonard’s Wines in Norwalk, CT. What makes the wine store “good”? It is easy to navigate, it has helpful and knowledgeable personnel, and it is helping you to learn about wines. You got all of that at Stew Leonard’s Wines – easy to navigate, helpful staff and great education. What do I mean by education? When it comes to wines, education consist of learning about wines and tasting them. One of the ultimate forms of “education” then is when you can learn from the best and taste excellent wine – and did I mention that it is usually free? Yep, it is free and available, almost every Friday and Saturday, again, thanks to the folks at Stew Leonard’s Wines. Every Friday and and Saturday, you can come to the store for the wine tasting, and if you are lucky – you will also learn from the winemaker, as it was the case last Friday, September 24th , when Chester Osborn, winemaker of the famed Australian winery, d’Arenberg, was presenting his wines.
d’Arenberg produces quite a few different wines in the McLaren Vale region in the South Australia, of course with Shiraz being a star grape. Five different wines were presented at the tasting. First, Lightly Oaked Chardonnay – it is actually very nice and simple, with clear fruit and light oak expression. Then comes The Stump Jump 2008, which is also should be known at GSM. GSM stands for Grenache, Shiraz and Mourvèdre, and it is a blend modeled after wines from Southern Rhone. It is also interesting to note that Friday, September 24th was the First International Grenache Day which was proudly stressed by Chester holding up the bottle of GSM. Stump Jump is a very nice and approachable wine with great and powerful fruit expression. The next wine was classic The Footbolt Shiraz 2007 (Footbolt actually was the name of the horse), nicely showing spicy bouquet of MacLaren Vale’s shiraz (need my rack of lamb wit that one). And then the flagship Dead Arm Shiraz 2006 – great wine which will need another 15-20 years to be enjoyed fully, very earthy and dense, drinkable now, but boy, will it evolve! In case anyone wonders, the Dead Arm has nothing to do with human body parts – the name is related to the grapevine disease, which can kill part of the plant, producing “dead arm”, or a “dead branch” – in this case the grapes on the surviving part have very high flavor concentration.
And last wine presented was Sticky Chardonnay – beautiful desert wine, made from Chardonnay grapes, exhibiting honey and white peaches notes, all with nice minerals, acidity and green apple bite. At $9.99, the wine of such quality is a pure steal. All in all, it was a pleasure meetings Chester d’Arenberg Osborn, learning from him and experiencing his wines.
To complete the story, I would like to include a picture of the great folks from Stew Leonard’s Wines, including Stew Leonard Jr. himself:
Going back to where we started – it is not difficult to learn about wines today – all you have to do is make an effort. As one of my teachers was saying, when the student is ready, the teacher will come…