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In Memoriam: Michel Rolland
Last week, the world of wine lost an icon. Michel Rolland, often referred to as “flying winemaker”, passed away at the age of 78. Michel Rolland influenced winemaking all around the globe, from France to the US Napa Valley, Argentina, Spain, South Africa, and even Israel.
There is lots and lots written about Michel Rolland in the form of articles and books, and his winemaking practices are sometimes portrayed as controversial. However, I truly believe the wines he helped craft made many wine lovers happy.
I was lucky enough to have the pleasure of sitting across from Michel Rolland and asking him questions – unlike most of my interviews, this one was done face-to-face 10 years ago, during one of his visits to New York. In memory of Michel Rolland, I would like to share that interview again on this blog.
One on One With Cristina Mercuri, Master of Wine
As you might know, I love interviews.
That didn’t happen from the first day of blogging. It took me some time to realize the value of conversation. But once it “clicked”, interviews became one of my favorite subjects on this blog – “Stories of Passion and Pinot” series might be the best proof of that.
Today’s interview is a bit different than the most. The majority of my interviews are with winemakers. However, today I would like to offer to your attention my conversation (virtual, as it often goes, even though this is one of the cases where I would much prefer a face-to-face format) with Cristina Mercuri, Master of Wine.
Cristina Mercuri is the first woman Master of Wine (MW) in Italy, and the fourth Italian MW overall. To put things in perspective, only 521 people have become Master of Wine since 1953, according to the Institute of Master of Wine as of February 2026. This is definitely an achievement to celebrate, so I was very excited when I got an opportunity to talk to Cristina. She is also the founder of Cristina Mercuri Wine Club – we will touch on that in our conversation below.
Cristina Mercuri
Here is what transpired in our conversation:
[TaV]: This might be a “duh” question, as you grew up in Italy, and yet – as a wine lover, not as a wine professional, how did you get into the world of wine? Family traditions? Was there a pivotal wine in your life?
[CM]: Wine was always present in my life in the way it often is in Italy: around the table, as part of everyday culture rather than something intellectualized. It belonged to meals, to conversations, to conviviality.
My real entry into the wine world happened much later. I was working as a lawyer and, despite having built a solid career, I felt increasingly bored and disconnected from what I was doing. I needed a radical change, something intellectually stimulating and culturally rich. Wine offered exactly that.
I began studying through the WSET programmes while still working in law, initially out of curiosity. Very quickly that curiosity turned into a serious commitment. By the end of 2015 I decided to leave the legal profession entirely and dedicate myself to wine. What started as a personal exploration became a new professional path.
[TaV]: What made you switch from a successful career in law to the unpredictable world of wine?
[CM]: Law gave me a very strong analytical framework, discipline and the ability to structure complex reasoning. But at a certain point I felt the need to work in a field where cultures creativity and human connection were more present.
Wine offered exactly that. It is an industry where agriculture, craftsmanship, economics and storytelling coexist. Each bottle represents a product, but also a narrative about land, people and time. I realized that the skills I had developed in law — critical thinking, precision, strategic analysis — could be applied in a different way to the wine world.
Leaving law was a significant decision, but it never felt like abandoning something. It felt like redirecting the same intellectual energy toward a field that resonates deeply with identity, culture and global exchange.
[TaV]: You recently became the first woman Master of Wine in Italy (and only the 4th in Italy overall) – how does it feel? What was the hardest part of the MW journey? What was your favorite part of studying?
[CM]: Becoming the first Italian woman Master of Wine is both a personal achievement and a symbolic milestone. In a different world it would be big news that another professional became an MW. In today’s reality, it also represents a small step toward greater diversity in a sector where leadership has long been male-dominated.
The hardest part of the journey is consistency. The MW programme is not only intellectually demanding, it requires years of sustained discipline while continuing to work professionally. Preparing for the Stage 2 examination felt almost like an Olympic training period: blind tasting every day, theory study, mock exams, mental preparation.
My favorite part was the intellectual depth of the programme. It forces you to think about wine from every possible perspective: viticulture, economics, geopolitics, consumer behaviour, communication. It teaches you that wine is not only about what is in the glass, but about the entire system around it.
[TaV]: If at all possible in this format, can you share with us the gist of your master thesis, “Wine, Women and Fascism: A Visual Analysis of the Representation of Women in Propaganda in Enotria (1922–1942)”?
[CM]: My research paper examined how women were represented in the Italian wine magazine Enotria during the Fascist period. I analyzed the covers published between the 1920s and early 1940s using visual semiotics and historical analysis.
What emerged was a very clear pattern: women were rarely portrayed as producers, professionals or decision-makers within the wine world. Instead, they appeared mainly as decorative figures, symbols of beauty, domesticity or national mythology. The visual language reflected broader political and cultural narratives of the time, where gender roles were tightly controlled and instrumentalized.
The research was interesting because it connects visual culture, political ideology and wine communication. It also helps explain why certain stereotypes persisted for decades in the way wine — and women in wine — have been represented.
[TaV]: I heard many times that women are better tasters than men. Do you share the same opinion?
[CM]: I don’t think wine tasting is determined by gender. Sensory ability can vary enormously between individuals, but excellence in tasting comes primarily from training, discipline and experience.
The best tasters I know share certain qualities: concentration, memory, analytical thinking and intellectual humility. Blind tasting especially is a skill that develops through repetition and structured practice.
Reducing tasting ability to gender risks oversimplifying something that is actually much more complex. Wine evaluation is a professional competence that can be developed by anyone willing to dedicate the time and rigor required.
[TaV]: There is a lot of talk everywhere that the world of wine at large is in trouble, as younger people either don’t drink wine at all, or have very specific requirements (low alcohol seems to be one of the most important ones, no oak, etc.). What do you think about young adults and wine? Does the wine industry at large need to do something to address it, or is it just a part of the cycle?
[CM]: I think the conversation around younger consumers often starts from the wrong assumption. It is not that young people reject wine; it is that they expect wine to speak a language that resonates with them.
For decades the industry communicated mainly through tradition, hierarchy and technical jargon. Younger consumers tend to look instead for transparency, authenticity and clarity. They want to understand what is in the glass, who made it, how it was produced and why it matters.
This requires a shift in communication more than a reinvention of wine itself. When wine is presented with honesty, clarity and relevance, younger audiences respond very positively. The future of wine depends largely on our ability to listen to those audiences and adapt the narrative accordingly.
[TaV]: Do you have a favorite Italian wine and/or producer?
[CM]: Italy is incredibly diverse, so choosing one wine is almost impossible. But if I had to mention a style that fascinates me deeply, I would say Etna Bianco. The combination of volcanic soils, altitude and Mediterranean light produces wines with remarkable tension, precision and aging potential.
Producers such as Maugeri or Palmento Costanzo are doing extraordinary work in expressing the subtle differences between contrade and elevations. Etna is a perfect example of how a historic territory can also represent the future of Italian wine.
[TaV]: Same question, taking the view of the world – can you share some names of your favorite wines and/or producers from around the world?
[CM]: I have always been deeply fascinated by Burgundy, particularly producers like Olivier Leflaive or Alain Chavy, who express incredible precision and terroir transparency in Chardonnay.
In Champagne, houses like Krug, Philipponnat or Yann Alexandre represent a philosophy of blending and long maturation that creates wines of extraordinary depth and longevity.
I also admire producers who work with clarity and restraint in different parts of the world — those who allow the vineyard to speak rather than imposing heavy stylistic signatures, like Creation in South Africa.
[TaV]: Do you have a wine cellar? If you do, what would we find there?
[CM]: Yes, I do have a cellar, although I tend to think of it as a working cellar rather than a collector’s one. You would find a mix of Italian classics — Barolo, Brunello, Etna — alongside Champagne and Burgundy.
There are also many bottles linked to personal moments: wines opened to celebrate milestones, wines shared with friends, wines connected to travel or professional encounters. For me a cellar is not only about aging potential; it is also a memory archive.
[TaV]: Can you tell us more about your project, Mercuri Wine Club? What are your aspirations? What are you trying to achieve? How do you see this project evolving over the next 10 years?
[CM]: Mercuri Wine Club was born from a desire to combine education, communication and strategic consultancy within the wine sector.
The project has two main dimensions. One focuses on education, offering structured training programmes that help professionals and enthusiasts understand wine with clarity and depth. The second focuses on strategic consultancy, helping wineries and wine institutions position themselves more effectively in international markets.
Over the next ten years I see the project evolving into a broader platform that connects education, market intelligence and communication. The wine industry needs more bridges between production, markets and consumers, and that is precisely the space where Mercuri Wine Club operates.
[TaV]: Last question: have you had a chance to watch Drops of God series on Apple TV? If you have, what do you think of it? If not, I can’t recommend it highly enough 🙂 [CM]: Yes, I have watched it, and I found it fascinating from a cultural perspective. The series captures something very real about wine: the emotional dimension, the role of memory, and the intensity of sensory perception. In that sense it does a good job of showing that tasting is not just technical evaluation, but also interpretation and personal experience.
At the same time, what slightly disappointed me is the risk of portraying wine tasting as something almost supernatural or accessible only to a few exceptional individuals. In reality, tasting wine is a skill that anyone can develop with curiosity, attention and practice. Blind tasting is not about superpowers, and it certainly shouldn’t be intimidating.
If anything, wine should invite people in, not push them away. The real beauty of tasting is that it sharpens perception and encourages dialogue. Anyone can sit at a table, taste a wine blind, and enjoy the process of discovering it. That sense of curiosity and shared exploration is what truly makes wine special.
Here you are, my friends. I hope you enjoyed reading our conversation, and until the next time – cheers!
Passion and Pinot Updates: Bells Up Winery 2025
When I was planning blind Pinot Noir tasting with friends, I reached out to some of the old friends in Oregon to see if I could include some of the Oregon Pinot Noir in that blind tasting. Sara and Dave Specter of “micro-boutique, un-domaine” Bells Up Winery graciously agreed to participate and sent me three samples of their latest Pinot Noir releases.
Bells Up was one of the 19 wineries profiled in the Stories of Passion and Pinot series, probably the youngest one, founded in 2013. Youngest or not, but Bells Up might be one of the most adventurous, going well past traditional Pinot Noir and Chardonnay with their plantings of Schioppettino and Seyval Blanc. You can learn more about the winery and its vision from the original interview I did with Dave in 2019, and an update after I visited the winery in 2021.
When we spoke about the wines (it was the end of last year, 2024), I also wanted to have a short mini-interview with Dave – it is a bit less timely right now, but hey, 2025 is still young. Here is our short (virtual) conversation:
[TaV]: How was the 2024 vintage? What should we expect from the 2024 wines when they will be released?
[DS]: Well, we’re still in the very early stages of evaluating the 2024 vintage so it’s hard to tell at this stage but we have every reason to be optimistic. We had one of our better growing seasons in some time – warmer than usual early in the season but then settling into a more temperate pattern the rest of the way. We harvested in late September and early October which is right on schedule and the sugars and acids were pretty much on the money. The 2024 vintage whites will be released in the spring of 2025 and the reds will be released (most likely) in 2026 and 2027.
[TaV]: What was Bells Up’s best moment of 2024?
[DS]: Our best moment was getting to see the results from the “proof of concept” 2023 harvest of our young Schioppettino planting. For only third leaf vines, we’re seeing wonderful flavor development with the distinctive Italian grape licorice elements present. We are now confident that our first commercial vintage in 2024 will be a great addition to our portfolio.
[TaV]: By the same token, what was the worst?
[DS]: The entire industry was hit hard by a decrease in visitorship to the area in 2024, and wine sales suffered accordingly. This was the result of many factors and ultimately resulted in a difficult year for our business.
[TaV]: What are you looking forward to in 2025?
[DS]: We will have our first estate Pinot Blanc release in 2025! We will also see the return of our sparkling Seyval Blanc (Joy) which was so popular in its first release back in 2023. And we are also hoping that we see visitorship recover as travel patterns return to normal after the pandemic.
And then there were wines.
I got three sample bottles, out of which one, Jupiter Pinot Noir, was included in the blind tasting (based on Sara’s recommendation). Here are the notes for all three wines, with the first one written a bit differently as it is based on the notes taken during the blind tasting.
2021 Bells Up Jupiter Pinot Noir Estate Chehalem Mountains AVA (13.5% ABV, $50, 58.8% heritage clone Pommard, 25.8% Dijon clone 667 (8-year old vines), 15.4% Dijon clone 113 (6-year old vines), 154 cases produced)
New World (have no idea what I was thinking, I guess something outside of Europe), Vintage: 2021. Cherries, lots of cherries, raspberries, tart cherries on the palate, good balance, nice.
Drinkability: 8
2021 Bells Up Maestro Reserve Pinot Noir Estate Chehalem Mountains AVA (13.3% ABV, $56, 50% Dijon clone 943, 27.8% 667, 22.2% 113; 77 cases produced, club members exclusive)
Dark garnet
Smoke, earthy notes, dark fruit, hint of cherries
Sweet and tart cherries both, iodine, crisp acidity, medium body, a bit of medicinal finish
Drinkability: 8-
2021 Bells Up Titan Pinot Noir Willamette Valley AVA (13.8% ABV, $46, 22.3% 8-year-old Pommard Bells Up’s estate, 38.8% Dijon Clones 115 and 38.8% 777, MonksGate Vineyard’s in Yamhill-Carlton AVA, 19- and 20-year-old vines respectively; 12 months in French oak, 27% new; 111 cases produced)
Garnet
A hint of bell pepper, eucalyptus, raspberries
Black plums, cherries, medium palate weight, medium body, good acidity on the finish. Needs food.
Drinkability: 7+/8-
Here we are – a quick Bells Up winery update and the notes for three of their latest Pinot Noir releases.
Until next time…
This post is a part of the Stories of Passion and Pinot series – click the link for more stories…
Stories of Passion and Pinot: Kate Ayres of Penner-Ash Wine Cellars
Kate Ayres. Source: Jackson Family Wines
125 cases of Pinot Noir in 1998.
9,000 cases of Pinot Noir, Syrah, Riesling, and Viognier in 2011.
16,000 square-foot winery building designed with human ergonomics in mind.
12 vineyards.
Numerous accolades.
This is a brief “history in numbers” of Penner-Ash Wine Cellars, founded by Lynn and Ron Penner-Ash in Northern Willamette Valley Yamhill-Carlton AVA in 1998. The winery quickly grew to prominence, best known for its lush, layered Pinot Noir. In 2016, Penner-Ash Wine Cellars was acquired by Jackson Family Wines (JFW), joining Gran Moraine, Zena Crown and other Oregon wineries as part of JFW’s “cool-climate” Pinot Noir portfolio.
Kate Ayres had become the Winemaker at Penner-Ash Wine Cellars in the spring of 2018. Continuing traditions is not an easy job, and so I had an opportunity to sit down (virtually) with Kate and ask her a few questions.
Here is what transpired in our conversation.
[TaV]: Reading about the history of the winery, I came across the fact that the winery was designed with “human ergonomics” in mind. Can you expand on this, provide some details for someone who never visited the winery?
[KA]: Lynn and I are both petite female winemakers and that was really a driving factor when creating our gravity flow winery. We tend to ferment in small fermenters (one-, two- and three-ton) that are just short enough that I can smell the tops of each tank at standing height. The tanks are all easily moveable by pallet jack and require very little “heavy lifting.” In addition, because of the tiered nature of the winery, we rarely use pumps and aren’t hauling hoses up and down the winery.
[TaV]: Also in the same historical overview, I found an interesting mention of “unanticipated soil diversity”. Why “unanticipated”, and how is this impactful from the point of view of the Penner-Ash wines overall?
[KA]: I believe this is in respect to our Estate Vineyard. We have 15 acres planted to Pinot Noir in the Yamhill-Carlton AVA, which is typically characterized as sedimentary soil. In the case of our vineyard, we have a volcanic line running down the middle of our upper Pommard and 666 blocks, down through our lower Pommard blocks.
[TaV]: What is your winemaking philosophy – whole cluster fermentation, natural yeast versus inoculated yeast, oak regimen, etc?
[KA]: We love experimentation in the winery and will pivot depending on what the vintage is throwing at us. There are some vineyards that we love to whole cluster ferment, but I wouldn’t consider us a “whole cluster” house. 25-40% in a fermenter is our happy spot. While we have a plethora of inoculated yeast strains we like to use, we are also happy to let tanks head in the native direction when it fits. Our oak regimen has evolved over the years to match our changing environment. We like lower impact barrels that can provide structure and sweetness, but less overt “oaky” aroma. Our basic philosophy at Penner-Ash remains the same as it was on our starting day. We craft beautifully textured and layered wines that are approachable and ageable. This is done with a diversity of vineyard sites, a simple approach to winemaking, and a delicate handling of the wines through their life.
Penner-Ash Cellars. Source: Jackson Family Wines
[TaV]: At Penner-Ash, you get to work with many different vineyards. Do you have a most favorite and most challenging one?
[KA]: How cruel to pit them against each other! Each vineyard is so special to its location, and that is what makes my job so incredibly exciting and invigorating each harvest. For example, there are times when certain weather events just hit a single sub-AVA. So while that particular vineyard might be more difficult for that vintage, other vineyards may remain unaffected.
[TaV]: One question I like to ask all the winemakers I have a chance to speak with – what is your take on biodynamic viticulture?
[KA]: I think this has become such a polarizing question. There are many aspects to biodynamic viticulture which make so much sense to me. Working within the natural balance and diversity of the ecosystem seems like a no-brainer. I find it harder to see the relevance of the spray schedules, mixtures, and decisions based on moon phase.
[TaV]: Based on what I can see on your website, Penner-Ash offers today a large number of white and red wines. Sparkling and Rosé make a notable absence. Do you make any of the sparkling or Rosé? If not, any future plans?
[KA]: We make a rosé, but not a sparkling wine. As you’ve noted, we make many wines. At this point in time, I’d like to keep my focus on those wines that we know and we make well.
[TaV]: Practically all of your wines are vineyard-specific. Have you ever considered producing block-specific wines, from Penner-Ash Estate or any other vineyards?
[KA]: We have dabbled in block specific (clonal specific) wines for fun with the Shea Vineyard and have in the past put together a complete set for the consumer. It was a fun thing to show people, but was a huge labor of love (all hand bottled). They are certainly fun one-off projects to toy with, but harder to consider as a long-term product.
[TaV]: Going back to the wine lineup – the majority of the wines produced by Penner-Ash are Chardonnay and Pinot Noir. And then you have lonely Riesling and Syrah. Any plans for any other grape varieties? Maybe a Pinot Gris? Tempranillo? Something more eclectic?
[KA]: I’d love to dabble in a new red or two and we’ve also done some fun tasting of Chenin Blanc and Sauvignon Blanc from Oregon. I think Sauvignon Blanc coming out of the Willamette Valley is really interesting and fun.
[TaV]: Can you describe your typical day in the vineyards?
[KA]: As the growing season progresses my days usually start in the vineyard for the first couple of hours before returning to the winery to taste/blend/crush samples. We have a lot of vineyards to cover, so I tend to try to visit 2-3 vineyards in a morning if possible.
[TaV]: We can’t ignore climate change – how do you take the effects of it in your day to day operation? How are you taking it into account for the longer period, say the next 10 years?
[KA]: Looking at alternative varieties is certainly high on the list. In the more immediate future I’ve pulled back the amount of cap manipulation the wine sees in its lifetime. There was a time where we would punch down a fermenter three times a day. Now we find ourselves doing one punchdown a day and touching it twice just in the peak of fermentation. Our oak regimen as discussed earlier is also in response to warmer years. Of course it would be remiss of me if I didn’t note that much of the work is done in the vineyard. Whether it be in cover crops, tilling or not tilling between rows, leaf removal (or not), etc. These are all things we are working on for a warmer trend.
Penner-Ash Cellars. Source: Jackson Family Wines
[TaV]: Given an opportunity to work anywhere in the world, is there a winery or a winemaker you would choose to work at/with?
[KA]: I’ve been lucky enough to work in several winemaking regions in the world, but never in France. Given the relationship with Domaine Drouhin Oregon, I’d love to get a chance to work with Véronique.
[TaV]: Along the same lines – is there a wine you always wanted to make but didn’t get the chance to do it yet?
[KA]: That’s a hard one to answer. There are so many varieties of wine out there that it’s hard to put a finger on what exactly I’d desire to make most. I’m just happy that my early learning years took me to winegrowing areas that broadened my experiences and gave me an opportunity to create many different varieties of wines.
[TaV]: What was it like working with Lynn when you started at Penner-Ash in 2018?
[KA]: I actually started working with Lynn in May of 2016 but was promoted Winemaker in 2018. Working with Lynn has been one of the biggest delights of my career. As we all know, Lynn is a staple in this industry and that in and of itself can be intimidating, but she created such a warm and welcoming environment for me. We really worked in lockstep as she taught me about each of the vineyards we source fruit from; the pillars on which Penner-Ash rests. I can’t begin to recount the funny conversations we shared across the blending table from each other, the barrels we’ve tasted and scored, the fermenters we smelled together each morning. The relationship I was able to form with Lynn over the past nearly seven years has been nothing less than incredible. She was a mentor, but even more she became the most amazing colleague.
As usual, I had an opportunity to try a few wines from the Penner-Ash cellars – here are my notes:
2021 Penner-Ash Chardonnay Willamette Valley (14.6% ABV)
Straw pale
Apples, a touch of vanilla
Clean, crisp, Whitestone fruit and apples on the palate, distant hint of honeysuckle. The fruit quickly dissipated on the finish, with lingering tartness and afterward, acidity.
7+/8-, if you are looking for classic but very lean chardonnay, this is your wine.
2021 Penner-Ash Pinot Noir Willamette Valley (14.1% ABV)
Dark Ruby
Cherries, plums, and violets -classic Pinot nose
Very interesting temperature dependency
At room temperature, the wine appears as classic California Pinot Noir, with sweet cherries, plums, vanilla, borderline flabby
When served chilled, the wine is dark and concentrated, with a core of tart cherries and some espresso notes. Perfectly structured and full of energy.
Room temperature: 7/7+
Fridge temperature: 8-
Here you, my friends. Another story of passion for the finicky grape. Until the next time – cheers!
P.S. For more stories of Passion and Pinot please visit the series’ main page.
Stories of Passion and Pinot: Eugenia Keegan
Joseph Swan Vineyards. Volnay, Puligny-Montrachet. Hop Kiln Winery in the Russian River Valley, Bouchaine Vineyards in Carneros, Vine Cliff Winery in Oakville.
Keegan Cellars in Russian River Valley, dedicated to single-vineyard Chardonnay and Pinot Noir.
Oregon.
France again, this time Châteauneuf-du-Pape and Roussillon.
And back to Oregon.
This is not a random list – these are some of the places where Eugenia Keegan, born fifth generation to a family with deep roots in the Russian River Valley, worked during more than 45 years of her wine-centered career.
Working in the cellar. Working in the vineyard. Making wines. Managing wineries. Managing wine businesses. Going beyond just a business, Eugenia had been actively involved in Oregon’s wine world at a higher level as chair of the board of directors of the Oregon Wine Board, president of the Oregon Winegrowers Association, president of the Willamette Valley Wineries Association Board, and co-chair of Willamette: The Pinot Noir Auction. And to top it all off, Eugenia was named the 2021 Wine Executive of the Year as part of Wine Enthusiast Magazine’s 2021 Wine Star Awards.
Since 2016, Eugenia is working as a senior vice president of winemaking and business development for Jackson Family Wines’ Oregon properties, overseeing the winemaking programs for Gran Moraine, Penner-Ash Wine Cellars, WillaKenzie Estate, and Zena Crown Vineyard.
Eugenia Keegan. Source: Jackson Family Wines
A conversation about Oregon’s Willamette Valley wine inexplicably means a conversation about Pinot Noir. As you probably know by now, conversations about Oregon’s Pinot Noir had been one of the longest-running themes on the blog, a collection of winemaker interviews under the Stories of Passion and Pinot. As most of Eugenia’s winemaking career rotated around Pinot Noir, I thought that a conversation with her would be a great addition to the series – and with the help of Carl Giavanti, I managed to sit down (virtually) and talk with Eugenia.
Here is what transpired in our conversation:
[TaV]: How is this managing 4 different wineries with their own established style and following? Do you enforce JFW brand identity or encourage individuality?
[EK]: Individuality is a major part of our success. JFW provides the tools and overarching guidance (safety and quality). Each winery is encouraged to find its own personality based on the estates and people that are key to that brand.
[TaV]: You personally produced Pinot Noir in California and Oregon. If it is at all possible to “average out”, how would you describe the difference between California and Oregon Pinot Noir?
[EK]: Weather and light are the key differentiating factors when comparing these two areas. The long summer evenings allow the grapes to catch up to a warmer area like parts of California that bud out earlier and the cool Septembers allow the Oregon fruit to mature during cooler days, pushing fresh fruit and higher acidities.
[TaV]: You started in the wine early, and you were born in Sonoma, so wine obviously is in your DNA, but nevertheless – did you have a pivotal wine in your life? The one you tasted and said, “now I understand”?
[EK]: Yes indeed! But after I was in the business. I recall with absolute clarity while in Ireland having a 1985 Louis Latour Corton Charlemagne and “knew” that this was the benchmark of great chardonnay and have been in pursuit of that ever since. There were many fabulous Burgundies, both red and white, along the way that continue to provide inspiration years later.
[TaV]: Thinking about your long career in wine, do you have any regrets? Is there anything you would do differently knowing what you know now?
[EK]: I would have stayed in Burgundy longer. After each of my stagiaire I quickly came home excited to apply what I had learned. If I knew then how long a road this would be, I would have stayed longer and probably have tried to work there full time.
[TaV]: What is the sustainability story for Jackson Family Wines in Oregon? Where are you now and what are your plans for the future?
[EK]: Throughout our 40 years in business, the Jackson family has long prioritized natural resource conservation and environmental stewardship. We embrace climate-smart farming and winemaking practices that lower our environmental impacts, including preserving open space to building soil health and reducing our water and energy use. These sustainability values and practices extend to all regions where we grow and make wine, including Oregon. In fact, our Oregon properties have been on the forefront of many initiatives that we’re proud of as a global wine company. Less than 35% of our total acres are planted to vines to protect natural habitats and wildlife. Each year, we generate enough onsite renewable energy to offset the annual consumption of approximately 15 homes in Oregon. It’s also worth pointing out that our WillaKenzie Estate was the first LIVE-certified winery in Oregon, so it has a long history and legacy of sustainability leadership. All of our other Oregon vineyards and wineries are also certified through the LIVE program.
So, whether it’s through sustainability certification, our commitment to protecting natural habitats, or use of renewable energy, Oregon has had a positive impact on our overall Jackson Family Wines Rooted for Good: Roadmap to 2030 sustainability and climate action efforts. And, they will play a major role in our efforts to reach or goals for 2030.
[TaV]: Are there any plans to convert to organic viticulture at any of the JFW properties in Oregon?
[EK]: At this time, there is no plan to convert our estate vineyards towards organic farming in Oregon. As I mentioned all our vineyards are currently LIVE certified and as part of our Rooted for Good: Roadmap 2030 sustainability plan, we made a commitment to transition 100% of our estate vineyards to regenerative farming practices, including in Oregon. We believe this transition to regenerative agriculture is the best approach for maintaining a healthy ecosystem. By using a lighter touch, regenerative farming will leave our lands healthier for future generations so we can continue to craft distinctive, beautiful wines for the next hundred years. For us, we define regenerative farming as a set of farming principles and practices that increases biodiversity, enriches soil heath, improves watersheds and enhances the ecosystem surrounding our vines. Key regenerative farming practices include rebuilding soil organic matter through limited tillage and adding carbon rich compost and other nutrients; increasing biodiversity in and around our vineyard with cover crops and livestock integration (sheep + chickens); and reducing synthetic chemical inputs. Beyond the environmental benefits of regenerative farming, we also believe it’s the best approach for wine quality.
[TaV]: We repeatedly hear that the young generation (Gen Z, I guess) doesn’t want to drink wine. Do you agree with this? If yes, what needs to be done to change that?
[EK]: I think that the approach to wine is very different for younger consumers. My generation grew up with wine as mystical and magical. Everything was done in the ancient European tradition. I think for people growing up in the US now, wine is just another beverage option, not an extension of some old culture. I consider this a huge opportunity to move outside the traditional European varieties and styles and a chance to experiment. And along the way I believe that many will find the same magic and mystery of the ancients.
[TaV]: This might be the only question I like to ask all the winemakers I’m speaking with – what is your take on biodynamic viticulture?
[EK]: There are two things that I love about biodynamics: the whole farm concept and the attention to detail. And the beauty is that these two principles apply to any approach to farming and land stewardship.
[TaV]: What is ahead for the Willamette Valley wine in general? What do you think will happen over the next 10 years?
[EK]: I think that in the traditional world we will see Chardonnay and sparkling wines take their position on the global stage next to our Pinot Noirs. And I think that we will see a lot of new and interesting wines from the younger winemakers.
[TaV]: Are there any plans to add more wineries to the JFW collection in Oregon?
[EK]: We are always looking for the best sites for winegrowing everywhere in the world. Oregon is no exception, but for now we are pretty busy with what we have.
[TaV]: Is there a wine you always wanted to make but still didn’t have a chance?
[EK]: Working with Pinot Noir and Chardonnay for 50 years has been everything that I could ask for. But I would not mind taking a crack at Chenin Blanc and Grenache, two of my favorite wines.
[TaV]: Are there any problems facing Oregon wineries now, or is everything is perfectly clear on the horizon?
[EK]: There is climate change of course. The fascinating thing about climate change is that it is a global challenge. EVERY winegrowing area in the world is facing this same issue. That helps in working toward solutions. But nothing that is existential to Oregon.
[TaV]: Can Oregon ever produce the wine rivaling DRC? Leaving the image aside, maybe a better question is: is there an Oregon Pinot Noir that you know of which can take on DRC in the blind tasting?
[EK]: HA, that is a loaded question! Oregon cannot make Burgundy anymore than Burgundy can make Oregon. Can Oregon wines give one the same pleasure and satisfaction as the great wines of Burgundy? Yes indeed.
[TaV]: Do you have unicorn wine? The wine you always wanted to try? For example, I have two – DRC and Quintarelli Amarone. What would be yours?
[EK]: After several hours of thinking about this, the answer is no. BUT having said that I still have that same thirst for winegrowing knowledge that I had 50 years ago and continue to explore new regions and wines every day.
[TaV]: You and David Adelsheim have been friends and partners for a long time. How did you meet and how would you characterize your relationship? Do you talk business or keep church and state separate?
[EK]: David and I met at the Steamboat Pinot Noir Conference in the early 80’s. We found that we shared a lot of interests in common not just being fully engaged as producers of Pinot Noir (before Sideways) in full throttle pursuit of wine quality and healthy sales. We are still the very best of friends with a dash of romance thrown in. NO, there is no division of church and state. We talk wine ALL the time.
Here you are – another addition to the Stories of Passion and Pinot. I hope you enjoyed this encounter with the winemaker’s passion and maybe even learned something new.
Until the next time…
P.S. For more stories of Passion and Pinot please visit the series’ main page.
Celebrating Oregon Wine Month with Potter’s Vineyard Wines
I guess there is something special in the month of May as everybody wants to appropriate it..for their wine purposes. The story differs from year to year, but this particular May 2023 has at least 4 wine designations (if I missed something – I profusely apologize) – May is Finger Lakes Wine Month, Michigan Wine Month, Oregon Wine Month, and Washington Wine Month.
The good thing is – there are 31 days in the month of May – which is enough to celebrate the wines of many more states – or maybe even all 50 – with proper planning. But for today, I only would like to focus on one of the wine months – Oregon.
Oregon wine is near and dear to my heart. First of all, Oregon itself is a beautiful place – I love the pure, open, clean, spacious, and airy pine forest oh so different from New England’s sprawling intersection of ivies, and stunning vineyard views which you can enjoy everywhere. Some of the very best American wines are produced in Oregon. And the longest-running series of articles on this blog – Stories of Passion and Pinot, conversations with winemakers – is dedicated to Oregon winemakers who made Pinot Noir the passion of their lives.
20 years ago, Oregon wines could’ve been known as a one-trick pony with its sole focus on Pinot Noir. Today, that world-class Pinot Noir is joined by Chardonnay, Pinot Gris, Riesling, Syrah, Tempranillo, Sangiovese, and even Tannat. Sparkling wines and Rosé can be found almost at any winery. And Pinot Noir is not just for reds anymore – Pinot Noir Blanc, a.k.a. White Pinot Noir is the wine to look for. Oregon winemakers continue studying their vineyards, identifying unique blocks and plots in a quest to produce the most terroir-driven wines.
One of my most recent conversations in the Passion and Pinot series was with Bill Sanchez, the proprietor and winemaker at Potter’s Vineyard. Potter’s Vineyard is a small, 3.5 acres estate in Laurelwood District AVA in Willamette Valley, producing about 1,000 cases annually. Potter’s Vineyard is organic, LIVE and Salmon Safe certified, and committed to staying small – you can learn about this commitment and the overall philosophy of Potter’s Vineyard from our conversation which can be found here.
I don’t know about you, but I really admire these labels
Now I had an opportunity to taste a couple of the Potter’s Vineyard estate Pinot Noir wines, Barrel 17 Select and Reserve. Here are my notes:
2018 Vino Vasai Barrel 17 Select Estate Oregon Pinot Noir Chehalem Mountains (13.8% ABV, $48, Dijon clones)
Dark Ruby
Dark cherries, violets, minerality
Dark cherries, plums, medium to full body, firm structure, well-integrated tannins, luscious layers followed by the tart, long finish
8, excellent. Upon opening, the wine was lean and tight, Burgundian style. The next day opened up to show more of the Oregon Pinot power, still governed by restraint.
2018 Vino Vasai Pinot Noir Estate Reserve Chehalem Mountains (13.9% ABV, $58, Pommard clone, 75% new French oak )
Garnet
Beautiful legs (I rarely pay attention to those, but couldn’t help to notice)
Very enticing nose with sweet cherries, plums, eucalyptus
Cherries on the palate, tart, perfectly structured, harmonious and perfectly balanced. Craving food, but I can polish a bottle by myself.
8/8+, excellent.
Here you are, my friends – more of the delicious Oregon wines worth seeking. Oregon wine month is upon us, so if you need any suggestions, just click here.
And don’t be shy – if you got any of the Oregon wine favorites, please comment and leave notes for others.
Until the next time – cheers!
P.S. For more stories of Passion and Pinot please visit the series’ main page.
Stories of Passion and Pinot: Looking Back and Looking Forward 2023
What started from the little idea “yea, I don’t know, I don’t believe in it, but maybe I will try anyway” now became one of my favorite ongoing series in this blog – Stories of Passion and Pinot. Stories of Passion and Pinot are exactly what the title says – these are the stories of the winemakers passionate about one of the most finicky grapes there is – Pinot Noir.
It is a fun exercise to take a retrospective in the ongoing series and see how far I have gone from time to time. So here is the latest update – for me, and for you if you care to read it.
First, last year I created a new landing page for the whole series. This page is kept current, all new interviews are now added to this page and you always know when the page was updated last.
Four new stories were added since the last update: David Adelsheim of Adelsheim Vineyard, Shane Moore of Gran Moraine, Erik Kramer of Willakenzie Estate, and Bill Sanchez of Potter’s Vineyard. All of these are excellent, in-depth interviews – if you have not had a chance to read them yet, you really should do it now.
Interviews in the series have questions tailored to the individual wineries and winemakers with a little overlap between them. However, sometimes it is fun to ask people the same question and enjoy the diversity of the replies. I asked the same two questions to some of the winemakers who had been already profiled in this series – and now I want to share our short Q&A with you.
Sara Specter of Bells Up Winery, Bill Sanchez of Potter’s Vineyard, and Wayne Bailey of Youngberg Hill have graciously agreed to answer my questions, so below you can see my questions – and their answers:
[TaV]: How was the year 2022 for you? New grapes, new plantings, new wines, vineyard discoveries (a new plot/block, for example), new winemaking styles, new wine club, new tasting room, new markets, growing season and the vintage – please share anything and everything you are willing to with our readers.
[Bells Up Winery]: Harvest 2022 was our 10th under the Bells Up label, having moved to Newberg, Oregon in 2012 and making our first vintage in 2013. Harvest 2022 was also what we’ve been calling “the end of the beginning.” It was the first year we were “100% Pinot Independent,” meaning we didn’t source Pinot Noir from any other grower for the first time. It was a wonderful experience working with other micro-site growers who were very much like us. But our goal has always been to be as close to 100% estate as possible, and now we are… at least for the Pinot Noir. We were also delighted to see that the Pinot Blanc we planted in Fall 2021 and the Schioppettino we planted in Fall 2020 continued to do well, despite some initial concern from the late frost we had in April.
[Potter’s Vineyard]: 2022 was good but tough. It was tough due to the spring frost that wiped out 80% of the primary buds in our vineyard. The cool, wet spring led to a late start to bloom and fruit set. We literally did not know if we would have only a tiny harvest or something close to normal until late in the season, which led to a lot of turmoil. We decided to stay the course and farm it normally assuming that we would have something and of course take care of the vines for the following year. Amazingly, the vines rebounded and we ended up with about 70% of our normal yield. And because we farmed and sprayed diligently we did not suffer from the very high amount of powdery mildew that descended upon the Northern Willamette Valley that year. It was also a year where we added some new effective organic compounds to our organic farming spray program that probably helped fend off powdery mildew. The Pinot noir fruit was beautiful but we had much less of it. 2022 was also a pivotal year for us in our business. We bottled our 10th vintage and pondered all year what we would do for the next 10 years. We’ve made good wine but we decided to try to make better wine as our goal. We hired a Burgundy trained winery consultant with 35+ years experience. Combined with our 15+ years we now had over 50 years of combined experience to gain from. We fine tuned every protocol we had in place and added a lot of additional analyses to our tool box. We also added a new barrel-side wine analysis device to help us get more analyses done more efficiently and timely. This helped us get through a tough set of late fermentations of our other varietals that ripened later than normal due to cool spring throughout the NW. So for us it was a long, tough, and educational year but successful due to our added help and resources.
[Youngberg Hill]: Great growing season. Great balance and complexity in the fruit. A more typical season for the Willamette Valley, later wet spring, cool September and October harvest.
[TaV]: What are your plans for 2023? What do you think the future holds?
[Bells Up Winery]: In 2023 we hope to get enough fruit from the Schioppettino to make a proof-of-concept batch. We will also be releasing our very first bottling of bubbles. The 2022 crop of Seyval Blanc from our estate (first planting in the Willamette Valley of this French hybrid and only the second in the state of Oregon) will be released in a brut style under a new label, “Joy.” In keeping with our practice of naming wines after pieces of music that have terrific French Horn parts, this one is named for Ludwig van Beethoven’s Symphony No. 9 in D Minor, “Ode to Joy.”
[Potter’s Vineyard]: We plan to continue with this new approach to taste the ‘fruits of our labor’ and continue improving as much as we can. We know the future will be tough with another global recession looming, however, we will continue to work hard to provide wine lovers a small vineyard & clay art gallery experience and premium wine.
[Youngberg Hill]: We will get our first fruit from the new Wayne’s World block this year, clones 667 and 115. Regarding what the future holds – who knows?
It is so interesting to see different takes on the vintage, the conditions, etc – and of course the future plans. It will also make it fun to ask the exact same questions next year.
There is a number of new interview ideas in the works, so as they like to say it – watch this space…
Stories of Passion and Pinot: Bill Sanchez of Potter’s Vineyard
Bill and Sandy Sanchez. Source: Potter’s Vineyard
Wine is art.
More often than not, the connection goes beyond that simple statement. Have you visited wineries that are housed in beautifully designed buildings, or offer various pieces of art – paintings, sculptures – for everyone’s viewing enjoyment? Wine is a form of art, made by artists, and it thrives surrounded by art in a multitude of shapes and forms.
Bill Sanchez extended his 30+ years of PhD experience in nutritional science and 15 years as a professional Potter to the art of winemaking when he and his wife Sandy bought 3.5 acres estate winery in Laurelwood District AVA in Oregon from Laura Volkman in September of 2012. He had to learn 1,000 steps of making great Oregon Pinot Noir from Laura, who planted the vineyard in 2001. Guided by this knowledge, love of art, and utmost respect for one of the most famous artists of all time, Michelangelo, Bill and Sandy operate their winery with a full commitment to “staying small”.
Organic, LIVE and Salmon Safe certified winery, Potter’s Vineyard produces about 1,000 cases annually, supplementing estate Pinot Noir with Chardonnay, Cabernet, Merlot, Sangiovese, and Syrah coming from single vineyard estates in Washington. Connecting visitors to art, the winery also offers a full exhibit of handcrafted Clay Art.
I had an opportunity to sit down (yes, virtually) with Bill Sanchez and ask him a few questions about his passion for Pinot and art. Here is what transpired in our conversation:
[TaV]: What is Vino Vasai Wines and how it is different from Potter’s Vineyard wines?
[BillS]: There’s a back story on Vino Vasai, which means Wine of The Potter. We used it when a large company said ‘they would oppose’ our trademark for Potter’s Vineyard. Vino Vasai is the wine brand, and Potter’s Vineyard is the name of our company and Estate Vineyard.
Source: Potter’s Vineyard
[TaV]: You worked for 35 years in nutritional science field. How does this experience affect your work in the vineyard and the winery?
[BillS]: That experience has focused my work on the vineyard where I am taking a ‘nutritional health’ approach to our farming. We practice organic farming and use natural ‘nutritional compounds’ to improve the health of the vineyard. We are gathering clinical data that shows this helps to prevent major pests like powdery mildew.
[TaV]: I read in your story that you learned 1,000 steps of making great Oregon Pinot. Can you please tell me what step 367 is all about? 🙂 just kidding 🙂 but seriously, what are these 1,000 steps all about?
[BillS]: When you break everything down there is probably many, many starting with 30 passes in the vineyard (that starts in January by the way), and many more steps involved in growing quality fruit (pruning, tying down, flailing, rubbing buds, trellising, mowing, spraying, hedging, etc. Then, when you add all the steps after harvest you get many, many more – I know I exaggerated it at 1,000 but someday I will add them all up and I know I will be closer to 1,000 than 100!
[TaV]: Especially because of your extensive scientific background, I have to ask you the same question I like to ask many winemakers – Biodynamics. What do you think of biodynamics? Would you ever implement it at your winery?
[BillS]: I’m very intrigued, but I don’t understand it yet, especially the ‘cosmos’ connection. I understand Organic much better and am excited to see the increasing amount of quality science that demonstrates not only that Organic farming works, but that it is healthier for the entire farm.
[TaV]: Pottery seems to be your other passion besides wine. Today, amphorae are popular vessels among winemakers to work with their wines (fermentation, aging, etc.). Do you use amphorae at your winery? As a potter, would you attempt to simply make one for this purpose?
[BillS]: Again, I’m very intrigued by amphorae but I haven’t yet found them to deliver higher quality wines compared to oak barrels. This is especially true for reds and chardonnay, which are my primary focus. I have tried some delicious crisp whites from amphorae, but I am not working with those varietals (yet)! I would rather buy Amphorae from my neighbor, fellow potter and winemaker, Andrew Beckham than attempt to make one myself (especially at the size needed to make enough wine for a club pickup).
[TaV]: I understand that you and your wife are big fans of Michelangelo and his work. How does Michelangelo’s work inspire you in your daily dealings at the vineyard and the winery?
[BillS]: I like the fact that Michelangelo was so diverse in his work (sculpture, painter, and architect) and I think we all aspire to be like him, not only one of greatest in his time but one of the greatest of all time!
Source: Potter’s Vineyard
[TaV]: You stated that Potter’s Vineyards is dedicated to staying small. How difficult it is keep that resolution and to stay small?
[BllS]: It’s most difficult financially, but because my wife and I did not plan on needing the income into our retirement years, we are happy to break even and live and work with less stress.
[TaV]: How does this decision affect your daily work?
[BillS]: It is very rewarding to have something we enjoy very much that keeps us busy every day and provides a product that enriches people’s lives, especially in creating a pleasurable memory they can share with family and friends.
[TaV]: Potter’s Vineyards is a certified sustainable winery. Can you talk about your approach to sustainability and why sustainability is important to you?
[BillS]: Our approach is to focus on the health of the entire farm. I like to think about the health of the soil (insects, microbes, organic matter), the vegetation diversity between the rows, the flowering plants surrounding the vineyard, the birds, the bees, the insects and of course the people who visit. I believe this approach will allow the farm to thrive for many years (if not forever).
[TaV]: You have two wine clubs, B club and M club. I understand that M stands for Michelangelo. What B stands for?
[BillS]: Botticelli (another great Italian artist)
[TaV]: In terms of distribution, what percentage of your wine is sold through the club and local visits?
[BillS]:Over 90%.
[TaV]: Are your wines available in retail or maybe the restaurants?
[BillS]: We don’t actively pursue distribution, but if local retailers request our wines, we make them available and support these local establishments. Our wines are currently available at Our Table Farm Store in Sherwood, OR., 503 Uncorked Wine Bar in Sherwood, OR., Old Town Bar & Grill in Newberg, OR., and Crushed & Crafted Wine Bar in Newport.
[TaV]: I see that you produce a Sangiovese wine. Sangiovese is largely atypical for an Oregon winery. Is that a nod to your Italian connection?
[BillS]: Yes, my wife Sandy actually.
[TaV]: How popular is this wine with your customers?
[BillS]: They love it and love the story where we discovered Sangiovese during our trip to Italy in 2011 and then bought our vineyard in 2012. Releasing a Sangiovese in our 10th year of business was truly a dream come true!
[TaV]: You already make a full line of Pinot Noir wines (sparkling, Rosé, white Pinot and of course the large range of Pinot wines themselves). You also make Cabernet Sauvignon, Merlot, Sangiovese. Do you plan to plant any new grape varieties or make new wines?
[BillS]: Someday we may offer a Sauvignon Blanc, but Sandy says that’s it after that!
[Tav]: Where do you see Potter Vineyard in 10 years? What would you like to accomplish during the next 10 years?
[BillS]: If my children take a serious interest, I would love for the business to grow enough to support their families into the next generation and beyond but if not, we will find someone to nurture it along just as Laura Volkman found us!
There you are, my friends – another story of Passion and Pinot, another story of wine and art.
I didn’t get a chance to try Bill’s wines yet, so please stay tuned for the update…
P.S. For more stories of Passion and Pinot please visit the series’ main page.
Stories of Passion and Pinot: Erik Kramer of WillaKenzie
Source: WillaKenzie Estate
The first LIVE Certified Sustainable winery in the Pacific Northwest, LIVE member 0001. Wines worthy of serving at the White House gala, state dinners, and even to the French President and British First lady. One of the first Direct to Consumer wine programs in Willamette valley. The list of accolades of the WillaKenzie Estate can go on and on.
Founded a little more than 30 years ago, WillaKenzie Estate takes its name from the eponymous sedimentary soils of Willamette Valley in Oregon where the winery is located. The name is also a tribute to the Willamette Valley’s two major rivers, the Willamette and McKenzie which are also displayed on the winery’s crest.
WilleKenzie Estate was founded in 1991 by Bernard and Ronni Lacroute who purchased 420 acres of farmland near the town of Yamhill, Oregon. Bernard and Ronni brought their Burgundian heritage to the newly planted vineyards, and with the help of another Frenchman, Laurent Montalieu, the first winemaker at WillaKanzie, produced its first vintage in 1995. The rest is history, as they say (if you are interested in more historical details, here is the link). In 2016, Lacroutes entrusted their legacy to the Jackson Family Wines.
In 2017, Erik Kramer became WillaKenzie’s third winemaker. I had an opportunity to sit down with Erik (yes, virtually), and ask him a few questions. Here is what transpired in our conversation:
[TaV]: Before making wines in Willamette Valley, you were working in New Zealand. New Zealand is also world-famous for its Pinot Noirs. How would you compare New Zealand and Oregon Pinot Noirs?
[EK]: That’s a broad question. With the Willamette Valley, we’re generally talking about one region with a few sub-appellations (e.g. Yamhill Carlton, Dundee Hills, etc.). When speaking about Pinot from the Willamette, it’s tough for me to do so without speaking about the climate, which moves between Mediterranean and Maritime. The result is a balanced expression of Pinot anchored in freshness and clarity of fruit. With New Zealand, there are quite a few different regions within the country where Pinot is being grown and each is a bit different. The region in New Zealand that often seems to garner the most attention is Central Otago, which has a climate that is much more continental than the Willamette Valley and it’s reflected in the wines that are grown there (dark, savory, and energetic). For me, the region in New Zealand that most resembles the Willamette Valley in terms of Pinot expression is Martinborough (complex Pinots with great energy and complexity). I believe Martinborough leans toward Mediterranean in terms of climate with similar levels of heat accumulation to the Willamette. It may just be a little drier on a year-round basis.
[TaV]: This conversation series is about “Passion for Pinot Noir”. What drives your passion for this grape commonly identified as a “finicky grape”?
[EK]: One of the things I love about Pinot is the level of complexity and cellaring potential it can offer in such a graceful and balanced package. It really can be the proverbial ‘iron fist in the velvet glove.’ One of my favorite Pinot memories dates to a conversation I had one evening at the home of a famous consulting oenologist named Andrea Paoletti. He’d consulted with many of the world’s best producers on viticulture, what to plant and where, clones, etc. We were sitting on his patio, overlooking his olive tree grove on a hillside just outside Chianti (it was a great evening!). I remember him saying to me over a glass of wine, “when Pinot Noir is good, I think it’s the best one.” He was speaking about the grape compared to all the others he’d worked with. That stuck with me, and I tend to agree.
[TaV]: It seems that you grow all the components of the sparkling wines (Chardonnay, Pinot Noir, even Pinot Meunier), and yet I don’t see a sparkling wine as part of WillaKenzie’s offerings. Will this change in the future, or do you have a particular reason not to produce Sparkling wines?
[EK]: Funny you ask this question! We tirage bottled our first WillaKenzie Estate Brut from the 2019 vintage in the summer of 2020 and have been bottling sparkling wines ever since then (made from the grapes you asked about). We just haven’t released anything yet. Our club members will be the first to get a glimpse of our first-ever Brut later this year.
[TaV]: Outside of the sparkling wines, any plans to plant new grapes? How about new types of wines, maybe Pinot Noir Blanco?
[EK]: On the new planting front, Chardonnay has become a much more important role player in our portfolio. We added about 4 acres of Chardonnay a few years ago and have an additional 3 acres planned for this spring (and more a few years down the road). We produce several terroir specific Pinot Noirs from several parts of the Estate and are moving in the same direction with Chardonnay (blanc and rouges from the same location). As far as new wines go, we bottled our first vintage of Tourdion (named after a 14th century Burgundian dance meant to signify a play on grape varieties). It’s a barrel fermented white blend that is made from Pinot Noir, Pinot Blanc, Pinot Gris and Pinot Meunier.
[TaV]: Today you make single vineyard wines. Any plans to produce “single block” wines?
[EK]: WillaKenzie Estate is a large, contiguous farm from which we produce several terroir specific wines that tell a story about the place. In essence, they are all single block wines from one Estate.
[TaV]: WillaKenzie was the first winery in Oregon to receive LIVE certification back in 2008. How do you see sustainability evolving at WillaKenzie today? Are there things you would like to change to further advance sustainability?
[EK]: Sustainability has always been an important part of the WillaKenzie identity. The farm has been managed sustainably since it was established in 1992. Maintaining a healthy, biologically diverse landscape is part of our holistic approach to land management. More recently, we established a bee colony on the Estate as well as experimented with different wildflower species. We also have several initiatives in place aimed at lowering our carbon footprint. We already have a solar array that provides between 40% and 50% of our power and we are looking at increasing the size of our array to provide up to 100% of our power. With that, we’re transitioning heavily to an all-electric model to move away from greenhouse gases and become more carbon neutral. We have a brand-new Ford F150 Lightning pickup truck that just rolled up last week. We already have one electric forklift and next year, we’ll replace the remaining gas-powered forklift with another electric unit. So yeah, we have a lot going on here.
[TaV]: Other than WKE, if you would have an opportunity to make wine at any winery in the world, what winery would you choose and why?
[EK]: This is a tough one. So many choices! I’ve already been very fortunate to work at some great places in and outside of the US. I guess if push comes to shove, I’d go with Ata Rangi in Martinborough, New Zealand right now. Those Pinots are so delicious, and I’ve not worked in Martinborough, but love the area. The bonus would be that I’d be able to visit my son on weekends (he’ll be studying at the University of Auckland for the next few years, which is only a few hours drive from there). Ask me again in 4 years and I’ll have a different answer. Probably something more obscure like living and working at Boutari in Santorini making delicious Asyrtiko and enjoying the view after work and on the weekend.
[TaV]: Where do you see yourself, and also WillaKenzie in 10 years?
[EK]: Me? I honestly don’t know and am not looking that far ahead right now, which is unusual since I’m a goal-oriented planner. Perhaps I’m still involved with WillaKenzie in some capacity? Perhaps I’m working on some exciting new wine project outside of the U.S.? Perhaps I’m teaching wine production or viticulture classes at some community college? As Eddie Vetter sings in the song ‘Release’ off Pearl Jam’s first album (Ten) – I’ll ride the wave where it takes me!
WillaKenzie in ten years? That’s easier. It’s regarded as one of the great estates of the Willamette Valley. The winery’s Estate Cuvee Pinot Noir and Chardonnay are on important wine lists around the country. Our club members have been enjoying WillaKenzie’s Brut and Blanc de Blanc in their club shipments. We are not just growing terroir specific Pinot Noirs from places on the Estate like Aliette and Emery, but also Chardonnays. Tourdion (that exciting white blend) is available nationally. The winery’s solar array now provides 100% of the Estate’s power supply. Our HVAC systems have been modified from LPG to electric. We have not just one bee colony, but several and our club members are taking WillaKenzie Estate honey home as gifts at club events. The list goes on and the future is very bright.
Okay, it is time to taste some wines:
2018 WillaKenzie Estate Chardonnay Yamhill-Carlton (13.8% ABV)
Straw pale
Apples, vanilla, a touch of honey, hint of fresh herbs
Granny Smith apple, tart lemon and lemon zest, good structure, crisp, good body, well integrated tannins on the finish
8, excellent by itself, but will work well with a range of dishes.
2019 WillaKenzie Estate Cuvée Pinot Noir Yamhill-Carlton (13.9% ABV)
Dark garnet
Cherries, sage, violets
Cherries, a hint of dark chocolate, cut-through, lip-smacking acidity supported by well-integrated tannins on the back end. Good structure, good balance. Succulent dark cherries on the medium+ finish.
8-/8, very nice.
Here you, my friends. Another story of passion for the finicky grape. When it’s good, it is really good. Until the next time – cheers!
P.S. For more stories of Passion and Pinot please visit the series’ main page.
Stories of Passion and Pinot: David Adelsheim
For those of us, eternal optimists and romanticists, who also happen to be wine lovers, wine always has a story. A glass of good wine always solicits an emotional response, and we truly believe that passion trumpets the world of wine. To create a wine that can move emotions, passion must be one of the key ingredients.
In the wine world, passion alone will not get you very far. It needs to be supported by hard labor. Unwavering resolve. Gumption and belief that you can not fail. Or so I learned by talking with winemakers in Oregon who made Pinot Noir their passion, growing it sometimes in places where nothing is supposed to grow. These conversations became the series that I called Stories of Passion and Pinot – in these stories you can see for yourself what that passion means.
Among winemakers, there are those who rightly deserve to be called pioneers. They come first, building the road that others can follow. David and Ginny Adelsheim were such pioneers, planting some of the first Pinot Noir vines in Willamette Valley in 1971, starting Adelsheim Vineyard, and never looking back. I had the pleasure of briefly meeting David about 10 years ago at a trade wine tasting in Connecticut and tasting some of his wines. A few months ago, Carl Giavanti helped me to actually have a conversation with David and ask him a few questions albeit virtually. David’s achievements over the 50 years and his role in promoting Oregon wines and bringing them to the world stage are nothing short of legendary and very hard to capture in a short interview format – but I believe it still will be well worth a few minutes of your time.
[TaV]: You learned a lot over the 50 years. If you would start the winery again, would you do something differently?
[DA]: Probably, I’d try to focus more attention on the quality of wines we produced and the fiscal stability of the winery. Or hire a winemaking consultant and a CFO, who could do those things, since my time is probably better spent helping the industry and selling wine.
[TaV]: Over the course of your winemaking career, what were your favorite vintages and why?
[DA]: I don’t really have favorite vintages because it was my job to be excited about every vintage. There are vintages, like 2021, where the weather cooperated, and the vineyard and winery logistics were easy. There are vintages, like 1983, 1988, 1990, 1999, 2005, 2012, and 2019, where the wines received great scores from the critics. There are vintages, like 1986, 1991, 1997, 2007, 2013, where the wines got so-so scores, but with time became glorious. There have been a couple of disastrous vintages like 1984 that, with time in bottle, became better than I would have expected. And then there are a few vintages, like 2003, 2006, 2009, and 2015, that ended up being very ripe.
[TaV]: Not to go too far on this tangent, but what is your opinion of biodynamic winemaking?
[DA]: Our vineyards are not biodynamically farmed, and our winery does not follow biodynamic principles. All our vineyards are LIVE-certified as is our winery. In addition, we use no herbicides in our vineyards.
Quarter Mile Lane Vineyard. Source: Adelsheim Vineyard
[TaV]: Adelsheim Vineyard farms about 200 acres in Chehalem Mountains AVA with a large variety of soil types and microclimates. Based on your experience, is this the time to think about establishing additional sub-AVAs?
[DA]: The 1979 regulations establishing the system of American Viticultural Areas is not rigorous enough. The word “wine” does not appear, no expertise is required to submit a petition, and there is no top-down guidance to ensure a logical, helpful system of AVAs. It is time to help everyone, from consumers to our own winemakers, understand the connection between where grapes come from and how a wine smells and tastes. In the Chehalem Mountains, we have undertaken a project to define distinct neighborhoods of wine, using a winemaker tasting panel working under the guidance of a researcher in Burgundy. If we are able to define such neighborhoods, just by tasting single vineyard wines, the wineries in the Chehalem Mountains area will have to decide whether to petition for additional nested, nested-AVAs (like Ribbon Ridge and Laurelwood District) or devise a better way to communicate with the public.
[TaV]: What are the oldest Adelsheim wines in the winery’s cellar?
[DA]: We have an extensive library that is supposed to contain examples of every wine we’ve ever produced, included from 1978, our first vintage.
[TaV]: How are they holding up?
[DA]: I haven’t tasted the 1978s in a pretty long time. The estate Pinot noir was served at our 40th anniversary in 2011. I was surprised that had held up. The whites – an estate Chardonnay and a WA Sémillon – are, of course, pretty oxidized but both still have fruit. And I bet that the two WA Merlots are pretty stunning – I can’t remember when I last tried one.
[TaV]: Over the last 4-5 years, significant efforts were made to protect the origins of Willamette Valley wines, such as the case against Copper Cane from California. How widespread is this problem, and what more needs to be done to better protect the Oregon wine industry?
[DA]: The Copper Cane case is getting resolved, I believe. But it illustrates that there are people, who would like to take advantage of the geographic brands we created – like Oregon and Willamette Valley. We saw a Chilean Pinot noir, bottled by a company with “Oregon” in their brand name. That’s illegal under TTB rules, but where’s the enforcement? Of course, I believe that the Willamette Valley AVA should have stricter rules – a 100% requirement to use the varietal name and 100% to use the Willamette Valley AVA or its nested AVAs. But proposing that to the 2019 legislature ended up splitting the industry so there’s little appetite for a second round any time soon.
[TaV]: Last year, the EU awarded Protected Geographical Indication status to Willamette Valley. Is that sufficient to protect the Oregon wine industry as a whole, or more needs to be done?
[DA]: We probably should figure out how to protect the name “Willamette Valley” in China and, perhaps, other parts of the world. Napa isn’t going through the work of protecting the names of their nested AVAs with the EU, so we probably don’t have to do that either.
Calkins Lane Vineyard. Source: Adelsheim Vineyard
[TaV]: Should Oregon also receive a PGI status?
[DA]: Probably, yes. But someone will need to volunteer to complete the incredibly long application and the revisions required. It took Harry Peterson-Nedry ten years to get the EU to grant Willamette Valley TGI status. The Oregon Wine Board should do that application. But probably doesn’t have the bandwidth.
[TaV]: You are often referred to as an ambassador of Oregon wines to the world. Are Oregon wines well recognized worldwide?
[DA]: Well, the top wines from the Willamette Valley (mostly Pinot noirs) are starting to be recognized in markets that can afford them. The problem is that they are being called “Oregon,” which leads to confusion of consumers. We need to stop using “Oregon” when we’re referring only to the wines of the Willamette Valley.
[TaV]: What are the main exporting countries for Willamette Valley Pinot noir?
[DA]: Number 1 is Canada, followed by the UK and Japan, followed by Sweden and Denmark. Other Asia markets (Korea, Singapore, Taiwan, the Philippines) are growing as are Caribbean markets. In the EU, there are countries that can afford WV PNs – Germany, France, Italy, Holland, Belgium in particular. But they continue to focus primarily on French, German, and Mediterranean wines.
[TaV]: What needs to be done to make Willamette Valley wines better known internationally?
[DA]: Education of the importers about our region and the brands available in the particular country. Once enough wineries have representation, then we can start educating the media and the trade. Finally, once the wines are available in stores and restaurants, with stories appearing in wine and lifestyle media, then we can start education consumers.
[TaV]: What are the main problems facing the Willamette Valley wine industry, now, and say, over the next 20 years?
[DA]: You mean besides global climates change, which threatens all of today’s top wine regions. Well, beyond that, we need to ensure that Oregonians are buying the State’s successful wineries, not just wine companies from outside the State and, often, outside the country. You can’t talk about Avis being the best rental car company if it’s owned by Hertz.
[TaV]: What would be your advice to the young winemakers who are just getting started?
[DA]: They don’t seem to need my advice. They have figured out the pathway to starting their own brand – start at the bottom, working for others. Buy grapes and rent space to make tiny amounts of amazing wine. Grow slowly, never making enough wine, always over-delivering on quality. Don’t borrow capital. Once they have a strong reputation and a successful brand, they can start thinking about their own vineyards, and way down the road, their own bricks-and-mortar winery.
[TaV]: If you could select just “one thing” you’d like to be remembered for, let’s call it your legacy trademark, what would that one thing be?
[DA]: Heck if I know; you pick one:
1973 – Worked with Bill Blosser, Dick Erath and others to map where grapes could be grown in Yamhill County, which led to the saving of YC hillsides for agriculture; and adoption of a similar approach in other counties
1973-1977 – Drafted the strict Oregon Labeling Regulations, lobbied the industry to support and the OLCC to adopt them
1974 – Realized the importance of PN & CH clones in Burgundy while an intern at the Lycée Viticole in Beaune
1974-1983 – Helped establish the clonal importation & evaluation programs at OSU
1975 – Coordinated the importation of clones from Alsace, including first Pinot blanc in the U.S.
1976 – Coordinated the importation of clones from ANTAV, including first Gamay noir in the U.S.
1977 – Participated in the effort to pass legislation to establish the TWRAB
1982 – Wrote petitions to establish the Willamette Valley and Umpqua Valley AVAs
1983-1993 – Led the discussion program at the Steamboat PN Conference each summer
1987 – Requested Raymond Bernard send clones of Chardonnay (incl 95) and Pinot noir (incl 667 and 777) to OSU
1987 – Helping Robert Drouhin find and buy land for DDO
1987/8 – Responsible for the Burgundians attending first and second IPNC
2000 – Cofounded OPC with Pat Dudley
2002 – Wrote the petition to establish the Chehalem Mountains AVA
2003 – Led the lobbying effort to change OWAB to OWB
2005 – Drafted extensive amendments to the labeling regulations
2005 – Helped lead the effort to rebuild the WVWA into one of the U.S.’s most important wine marketing organizations
2014 – Founded Chehalem Mountains Winegrowers
2015 – Proposed and led the creation of the first Chardonnay Technical Tasting that has elevated the style of WV Chardonnay
2015 – Leader in the effort to pass legislation to limit the number of non-sales-related events at wineries
2016 – Helped envision Willamette Valley: the Pinot Noir Auction
2019 – Leader in the lobbying effort for stricter regulations for varietal content and origin for WV wines, which failed
2020-202? – Envisioned and played a leadership role in the Neighborhoods Project for the region of the Ribbon Ridge, Laurelwood District and Chehalem Mountains AVAs
2021 – Conducted and edited the Founders’ Stories for Adelsheim’s 50th anniversary
2022/3 – Working with Josh Bergstöm on a technical winemaker event for Pinot noir
[TaV]: It seems that your motto is “never stop”, and for sure when it is necessary to advocate for and advance the Willamette Valley wine industry. What special Willamette Valley wine projects are you involved in now?
[DA]: I mentioned the Neighborhoods Project, focused on Pinot noirs from the Ribbon Ridge, Laurelwood District and the Chehalem Mountains AVAs back under question #5. I’m finishing up video interviews of the Founders of the first ten wineries in the Willamette Valley. Short versions are on our winery’s website (“Founders’ Stories.”) Videos of the entire interviews are in the Linfield University Wine History Archive. I’m working with other winemakers to create a way to come together and taste each other’s wines, so that the Pinot noirs of the Willamette Valley can evolve in a thoughtful way. Yeah, and the book… everyone says I need to write a book, and maybe I will.
Here you are – another addition to the Stories of Passion and Pinot. I hope you enjoyed this encounter with the winemaker’s passion and maybe even learned something new.
Until the next time…
P.S. For more stories of Passion and Pinot please visit the series’ main page.
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