Missing Vino Volo at Newark Airport – Oeno is Just Not It
Don’t know if you can figure out from the title, but yes, this will be a rant. There were a few rants in this blog before (I even have a dedicated category for that) – and every time I contemplate the same question – “should I do it or not”. The problem with the rant is that while it is often a quick “feel good” solution for the “rantee”, it can theoretically have some consequences for the object of rant. But outside of the letting the steam to blow off from a bad experience, I see the rant as a criticism, and criticism is a good thing – it identifies problems which can be fixed (or not, of course). Okay, let me not making this post a rant about rant – let’s proceed to our subject.
I’m regularly traveling for business for the long time. As previously reported in this blog, the situation with food significantly improved at most of the US airports. And not only with food, but with wine as well – on a multiple occasions I wrote happy posts about Vino Volo stores available in many airports – including the one at Newark Airport in New Jersey (here is the link). At Vino Volo, you can always expect to find an interesting wine flight at a reasonable price, especially considering the airport location, and a tasty and thoughtful bite of food.
Now, as it happened last year, Vino Volo was kicked out of the Terminal C, and replaced by the restaurant called Oeno Wine Bar. Oeno tried to replicate Vino Volo’s model by offering wine flights as well as wine by the glass and by the bottle, and of course, food to go with it. So far so good, right?
First thing as you walk into Oeno is that nobody greets you. Okay, quite common at the airport. Next, you have to find the table, sit yourself, and start navigating the iPad on the stand which crowns every table at the restaurant. The iPad presents all the food and wine, grouped in the number of categories.
Now, as you try to dig into the wines, there are a few surprises which one runs into. First of all, the prices – there are 6 wine flights offered, priced either at $36 or $54 – most of the Vino Volo flights were priced under $25, so $54 for the tasting flight, seriously? The prices for the glass of wine range from $10 going into the $40s (not bad for the airport, right? – $40+ for a glass of wine on the go). But – for me, an oenophile who was served by Vino Volo very amicably, the biggest gripe is the full lack of information. Despite the fact that you have in front of you an iPad, an electronic device which allows to have pretty much an unlimited amount of information for each and every item offered, Oeno menu provides literally no relevant information. It seems that the only reason to offer the menus on the iPads is to make it easy to charge the customers in dollars or in frequent flyer currency – points/miles. Nobody cares also to provide a service with that, make sure people actually like what you are offering (yes, I mean “information” by the service).
Let me advance my gripe further. Considering complete lack of information, I decided to at least order something inexpensive, so I went with Jelu Pinot Noir, at $10.50 per glass. I couldn’t figure it out where the wine was from, as no information was available. After tasting something pretty much undrinakble – hot, unbalanced, biting wine – I had to look it up. It appears that this was a Pinot Noir from Argentina, and it also appears the the whole bottle cost as much in retail as I paid for the glass. Had I known that this was a Pinot Noir from Argentina, I would simply avoid ordering that – you can hardly go wrong with Malbec from Argentina at any price level, but when it comes to Pinot Noir, you better know the wine and/or producer.
Leaving the wine aside (as I did with my glass), the food was also marginally successful. I ordered a Smoked Salmon Panini. While I understand that Panini is a pressed sandwich, I didn’t expect that smoked salmon panini would be put under a hot press. Ever had hot smoked salmon? This is not the most delicious food in the world, as the heat accentuates the saltiness of the salmon, and really makes it marginally enjoyable. Never mind the price of $14.25 – for that amount of money, you can have 2 or even 3 excellent sandwiches in most of the European airports…
The iPad system at Oeno is really focused on getting money or miles (the points) out of you, at the same time providing as little service as possible, as you do everything on that iPad (you have to place an order and pay before anything gets to your table). To add insult to the injury, the tip of 20% is added to your payment at the time of the order (for some reason it is called “check-out”, even it is the first thing you have to do to get your food). The only service you get is your food placed in front of you, but nevertheless, you are paying as you are at a high end restaurant with great service.
And the last thing which I found extremely annoying: the push to get you to use your frequent flyer miles. If you travel enough, I’m sure you know that all those “rewards points” don’t come very easily, with the airlines constantly looking for the ways to reduce your frequent flyer benefits. Now, every item on the menu has price both in dollars and in miles. For the glass of Prosecco, you could elect to pay $14.10, or use 2,020 miles. As long as you don’t analyze the numbers, and have millions of frequent flyer miles in your account, you probably don’t care about “just 2000” miles. Now, think about this: if you have no status with United, to earn the same 2000 miles, you have to buy a $400+ ticket (it should be $400 before taxes and fees), as you are only getting 5 miles per dollar on United. If you are short 2,000 miles for your award ticket, you can buy them from United, at a measly price of $70 – but here you are, offered to spend that same 2,000 miles on a glass of bubbly instead of $14. And when you refuse to do so, you are asked to fill out a survey to explain why did you refuse the offer to pay with miles. Don’t know about you, but I find this preposterous.
Okay, let’s end this Friday rant. If you travel through Newark airport, and especially if you are an oenophile, I have only one recommendation for you – avoid Oeno. Unless someone at Oeno wakes up and makes changes to transform it into really a desirable destination, as Vino Volo was. Until then, take your hard earned money elsewhere, and – Vino Volo, I miss you very much… Cheers!
Oeno Wine Bar
Newark Liberty International Airport