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One on One With Cristina Mercuri, Master of Wine
As you might know, I love interviews.
That didn’t happen from the first day of blogging. It took me some time to realize the value of conversation. But once it “clicked”, interviews became one of my favorite subjects on this blog – “Stories of Passion and Pinot” series might be the best proof of that.
Today’s interview is a bit different than the most. The majority of my interviews are with winemakers. However, today I would like to offer to your attention my conversation (virtual, as it often goes, even though this is one of the cases where I would much prefer a face-to-face format) with Cristina Mercuri, Master of Wine.
Cristina Mercuri is the first woman Master of Wine (MW) in Italy, and the fourth Italian MW overall. To put things in perspective, only 521 people have become Master of Wine since 1953, according to the Institute of Master of Wine as of February 2026. This is definitely an achievement to celebrate, so I was very excited when I got an opportunity to talk to Cristina. She is also the founder of Cristina Mercuri Wine Club – we will touch on that in our conversation below.
Here is what transpired in our conversation:
[TaV]: This might be a “duh” question, as you grew up in Italy, and yet – as a wine lover, not as a wine professional, how did you get into the world of wine? Family traditions? Was there a pivotal wine in your life?
[CM]: Wine was always present in my life in the way it often is in Italy: around the table, as part of everyday culture rather than something intellectualized. It belonged to meals, to conversations, to conviviality.
My real entry into the wine world happened much later. I was working as a lawyer and, despite having built a solid career, I felt increasingly bored and disconnected from what I was doing. I needed a radical change, something intellectually stimulating and culturally rich. Wine offered exactly that.
I began studying through the WSET programmes while still working in law, initially out of curiosity. Very quickly that curiosity turned into a serious commitment. By the end of 2015 I decided to leave the legal profession entirely and dedicate myself to wine. What started as a personal exploration became a new professional path.
[TaV]: What made you switch from a successful career in law to the unpredictable world of wine?
[CM]: Law gave me a very strong analytical framework, discipline and the ability to structure complex reasoning. But at a certain point I felt the need to work in a field where cultures creativity and human connection were more present.
Wine offered exactly that. It is an industry where agriculture, craftsmanship, economics and storytelling coexist. Each bottle represents a product, but also a narrative about land, people and time. I realized that the skills I had developed in law — critical thinking, precision, strategic analysis — could be applied in a different way to the wine world.
Leaving law was a significant decision, but it never felt like abandoning something. It felt like redirecting the same intellectual energy toward a field that resonates deeply with identity, culture and global exchange.
[TaV]: You recently became the first woman Master of Wine in Italy (and only the 4th in Italy overall) – how does it feel? What was the hardest part of the MW journey? What was your favorite part of studying?
[CM]: Becoming the first Italian woman Master of Wine is both a personal achievement and a symbolic milestone. In a different world it would be big news that another professional became an MW. In today’s reality, it also represents a small step toward greater diversity in a sector where leadership has long been male-dominated.
The hardest part of the journey is consistency. The MW programme is not only intellectually demanding, it requires years of sustained discipline while continuing to work professionally. Preparing for the Stage 2 examination felt almost like an Olympic training period: blind tasting every day, theory study, mock exams, mental preparation.
My favorite part was the intellectual depth of the programme. It forces you to think about wine from every possible perspective: viticulture, economics, geopolitics, consumer behaviour, communication. It teaches you that wine is not only about what is in the glass, but about the entire system around it.
[TaV]: If at all possible in this format, can you share with us the gist of your master thesis, “Wine, Women and Fascism: A Visual Analysis of the Representation of Women in Propaganda in Enotria (1922–1942)”?
[CM]: My research paper examined how women were represented in the Italian wine magazine Enotria during the Fascist period. I analyzed the covers published between the 1920s and early 1940s using visual semiotics and historical analysis.
What emerged was a very clear pattern: women were rarely portrayed as producers, professionals or decision-makers within the wine world. Instead, they appeared mainly as decorative figures, symbols of beauty, domesticity or national mythology. The visual language reflected broader political and cultural narratives of the time, where gender roles were tightly controlled and instrumentalized.
The research was interesting because it connects visual culture, political ideology and wine communication. It also helps explain why certain stereotypes persisted for decades in the way wine — and women in wine — have been represented.
[TaV]: I heard many times that women are better tasters than men. Do you share the same opinion?
[CM]: I don’t think wine tasting is determined by gender. Sensory ability can vary enormously between individuals, but excellence in tasting comes primarily from training, discipline and experience.
The best tasters I know share certain qualities: concentration, memory, analytical thinking and intellectual humility. Blind tasting especially is a skill that develops through repetition and structured practice.
Reducing tasting ability to gender risks oversimplifying something that is actually much more complex. Wine evaluation is a professional competence that can be developed by anyone willing to dedicate the time and rigor required.
[TaV]: There is a lot of talk everywhere that the world of wine at large is in trouble, as younger people either don’t drink wine at all, or have very specific requirements (low alcohol seems to be one of the most important ones, no oak, etc.). What do you think about young adults and wine? Does the wine industry at large need to do something to address it, or is it just a part of the cycle?
[CM]: I think the conversation around younger consumers often starts from the wrong assumption. It is not that young people reject wine; it is that they expect wine to speak a language that resonates with them.
For decades the industry communicated mainly through tradition, hierarchy and technical jargon. Younger consumers tend to look instead for transparency, authenticity and clarity. They want to understand what is in the glass, who made it, how it was produced and why it matters.
This requires a shift in communication more than a reinvention of wine itself. When wine is presented with honesty, clarity and relevance, younger audiences respond very positively. The future of wine depends largely on our ability to listen to those audiences and adapt the narrative accordingly.
[TaV]: Do you have a favorite Italian wine and/or producer?
[CM]: Italy is incredibly diverse, so choosing one wine is almost impossible. But if I had to mention a style that fascinates me deeply, I would say Etna Bianco. The combination of volcanic soils, altitude and Mediterranean light produces wines with remarkable tension, precision and aging potential.
Producers such as Maugeri or Palmento Costanzo are doing extraordinary work in expressing the subtle differences between contrade and elevations. Etna is a perfect example of how a historic territory can also represent the future of Italian wine.
[TaV]: Same question, taking the view of the world – can you share some names of your favorite wines and/or producers from around the world?
[CM]: I have always been deeply fascinated by Burgundy, particularly producers like Olivier Leflaive or Alain Chavy, who express incredible precision and terroir transparency in Chardonnay.
In Champagne, houses like Krug, Philipponnat or Yann Alexandre represent a philosophy of blending and long maturation that creates wines of extraordinary depth and longevity.
I also admire producers who work with clarity and restraint in different parts of the world — those who allow the vineyard to speak rather than imposing heavy stylistic signatures, like Creation in South Africa.
[TaV]: Do you have a wine cellar? If you do, what would we find there?
[CM]: Yes, I do have a cellar, although I tend to think of it as a working cellar rather than a collector’s one. You would find a mix of Italian classics — Barolo, Brunello, Etna — alongside Champagne and Burgundy.
There are also many bottles linked to personal moments: wines opened to celebrate milestones, wines shared with friends, wines connected to travel or professional encounters. For me a cellar is not only about aging potential; it is also a memory archive.
[TaV]: Can you tell us more about your project, Mercuri Wine Club? What are your aspirations? What are you trying to achieve? How do you see this project evolving over the next 10 years?
[CM]: Mercuri Wine Club was born from a desire to combine education, communication and strategic consultancy within the wine sector.
The project has two main dimensions. One focuses on education, offering structured training programmes that help professionals and enthusiasts understand wine with clarity and depth. The second focuses on strategic consultancy, helping wineries and wine institutions position themselves more effectively in international markets.
Over the next ten years I see the project evolving into a broader platform that connects education, market intelligence and communication. The wine industry needs more bridges between production, markets and consumers, and that is precisely the space where Mercuri Wine Club operates.
[TaV]: Last question: have you had a chance to watch Drops of God series on Apple TV? If you have, what do you think of it? If not, I can’t recommend it highly enough 🙂 [CM]: Yes, I have watched it, and I found it fascinating from a cultural perspective. The series captures something very real about wine: the emotional dimension, the role of memory, and the intensity of sensory perception. In that sense it does a good job of showing that tasting is not just technical evaluation, but also interpretation and personal experience.
At the same time, what slightly disappointed me is the risk of portraying wine tasting as something almost supernatural or accessible only to a few exceptional individuals. In reality, tasting wine is a skill that anyone can develop with curiosity, attention and practice. Blind tasting is not about superpowers, and it certainly shouldn’t be intimidating.
If anything, wine should invite people in, not push them away. The real beauty of tasting is that it sharpens perception and encourages dialogue. Anyone can sit at a table, taste a wine blind, and enjoy the process of discovering it. That sense of curiosity and shared exploration is what truly makes wine special.
Here you are, my friends. I hope you enjoyed reading our conversation, and until the next time – cheers!
Stories of Passion and Pinot, And Not Only Pinot: Battle Creek Cellars
I love urban wineries (or city wineries as they are often called). Solvang, Woodinville, Walla Walla – each place was different but similar at the same time – unique wines, unique stories, unique experiences. I would venture to say that winemakers at the urban wineries have more freedom to create and experiment, as they can choose the vineyards they want to work with and the style of the wines they want to produce. My latest experience in Portland is a direct confirmation of this.
My last winery visit in Oregon was at the city winery called Battle Creek Cellars, located in Portland’s Pearl District. I was told that I’m going to meet a winemaker who not only makes wines but also plays American football professionally, and has a unique personality. And I had about one hour before I had to start heading to the airport to make my flight – somewhat of a challenge for me as it is in my nature to worry about not missing a flight.
Sarah Cabot, the winemaker, was already waiting for us as we arrived at the tasting room. We grabbed glasses, a few bottles and headed out to the patio in the back to taste wines and to talk.
At the city winery, you can expect to find great wines, but you are not necessarily expecting to be blown away by what you taste and what you learn. The wines were absolutely spectacular, starting with the very first one 2018 Battle Creek Cellars Reserve White Blend – the wine had a distinct spicy nose, honey notes, and on the palate was clean, crisp with great acidity, creamy, and very different from the nose. This is where the unique sides of Sarah were already showing – she was getting the fruit from the vineyard where the vinegrower refused to tell her the exact composition of the blend – she only knew that Riesling and Gewürztraminer are a part of the blend, but the exact composition was not known.
Not only Sarah works with unknown grape blends, but she also uses a range of tools to produce the wines. For example, her 2019 Chardonnay Reserve was spectacular – round inviting nose with a hint of honey, and clean, crisp, and creamy green apple driven on the palate, a delicious rendition of Chardonnay – fermented in the sandstone jar.
Talking to Sarah I learned that while Battle Creek Cellars production is about 10,000 cases overall (6000 cases for unconditional Pinot Noir, 4000 cases of the other wines), Sarah is responsible for the production of more than 100,000 cases annually for her parent company, Precept Wine, Northwest’s largest private wine company. I also learned that Sarah greatly values the freedom to experiment which she has while working with her Battle Creek Cellars portfolio and that esoteric elitism, so common in the wine industry, is making her uncomfortable. And the amount of energy Sarah was exuding during our conversation, explaining all the different ways she utilizes when looking for the right vineyards and the right grapes and deciding how she would ferment and age any particular wines, was simply contagious.
We tasted more wines:
2018 Battle Creek Cellars Reserve Rosé was simply outstanding, offering a whole array of sensory experiences – onion peel color, and the nose which prompted you to imagine yourself walking in the garden and smell strawberries, flowers, and just open meadows. The palate offered great acidity and was fresh and crisp.
2015 Battle Creek Vineyard Pinot Noir from the vineyard planted in 1998 was excellent, with cherries, mushrooms, chocolate on the nose, and more cherries, lean and crisp on the palate. Definitely an aging-worthy wine.
And then there was the 2019 Amphora Series Carbonic Red Blend Oregon which literally blew my mind… Grenache/Malbec blend, fermented whole cluster in amphorae for 30 days with skins. The nose was amazing with crunchy raspberries and cranberries, and then fresh fruit on the palate with beautiful supporting tannins was simply incredible, the wine you have to experience to believe it.
Next, we were out of time – but we agreed to continue the conversation, which we did using both emails with questions and a phone call, so I really had here the full experience as the writer.
Here is what transpired during our follow up conversation:
[TaV]: How did you get into the wine? When did you realize that making wine is your calling?
[SC]: I was working in casual fine dining restaurants as an undergraduate student in Boston and developed an initial fascination with wine there. Eventually, my life brought me back to the West coast and a sommelier I used to work with suggested that I go back to school for enology/viticulture when I mentioned to him that I was feeling unfulfilled in the service industry. I followed his advice and I knew, beyond a shadow of a doubt, that I had found my calling after my first day of classes.
[TaV]: What was the first memorable wine you made, the wine you were completely happy about?
[SC]: I guess that, to me, they have all been memorable in some way. As far as a wine that I’ve been “completely happy” about…I think that would be the 2018 Amphora Riesling. That wine made its own decisions and I couldn’t have made better ones if I had tried. Now, 3 years later, I feel even more ecstatic about it as I notice the developing notes of petrol that I’ve always coveted about fine Rieslings.
[TaV]: You seem to be working with lots of vessels to ferment and age wines – in addition to the standard vessels such as stainless steel and oak, you also use amphora, sandstone jars of different shapes, and probably a bunch of others. How do you decide when to use what, what grapes to put into what vessel and for what wine?
[SC]: This will probably sound a little silly, but the right fruit just seems to end up in the right vessel. It’s a combination of varietal, timing, and my whim in the moment. There’s no real formula to it.
[TaV]: When you were talking about your 2020 carbonic red blend, you mentioned that you instantly fell in love with Merlot you saw, and you wanted to make the wine exactly with the Merlot. How does it work for you? What was so special about that Merlot?
[SC]: More than the grapes themselves, it was the site where they were growing that made me feel inspired to work with Merlot for the first time since I was in school. It’s a special, beautiful, steep and windy vineyard in the Columbia Gorge AVA called Wind Horse Vineyard. The grower is passionate and engaged and I haven’t ever stood in a vineyard quite like it. I thought…if Merlot from anywhere is going to be extra interesting, it’s going to be from here. Sure enough, the aromatics and texture of the finished wine did not disappoint.
[TaV]: Do you use natural or commercial yeast? Winemakers often get religious about their yeast approach – what is yours?
[SC]: Since I make all my wine in a large winery among other producers, I can’t claim that my ferments are all completed by “native” yeast. I do often allow my ferments to begin spontaneously and finish on their own/without the addition of commercial yeast. I do have a few commercial yeasts that I particularly like to use which are all blends of Saccharomyces and non-sacch yeasts. I’ll use these in certain cases when it is a challenging fermentation environment and I don’t want an unwelcome microbial load to mask the fundamental sensory characteristics of the vineyard.
[TaV]: When you select fruit for your next wine, do you take into account factors such as sustainably/organically/biodynamically grown? Do you have any viticultural preferences?
[SC]: More than anything, I prefer to work with growers whose priority is to cultivate a healthy and long-term-sustainable ecosystem in the vineyard. Don’t necessarily have a strong feeling about the certification, but care about the ethos of the grower, how the vineyard is treated, and the surrounding area, not just the production environment. I try to work with the growers who take this symbiotically – sustainability is a key. The intention behind farming matters more than a certificate on a piece of paper.
[TaV]: Is there a winemaker you would call your mentor?
[SC]: Brian O’Donnell at the Belle Pente winery. Brian is the owner and winemaker, and this was my first job in Oregon right after enology school – he definitely created the framework that holds up my knowledge now as a winemaker. He taught me what his philosophy is and left me to my own devices to sink or swim. I made a few mistakes of my own, nothing too costly, but this was the best way to learn. I know general ethos and philosophy, and now it is my time to grow, improvise and get on my feet. There are other incredible winemakers I had mentorship moments with, but Brian is the closest to the real mentor.
[TaV]: Is there a dream wine you always wanted to make? What would that be?
[SC]: The perfect Pinot? Nah. High elevation Ribolla Gialla, oxidized. Similar to what Gravner produces in Friuli, it should have acid but should be ripe enough. I have yet to find the fruit in Oregon.
[TaV]: Your single-vineyard wine labels have beautiful simplicity and different images – what do these images represent?
[SC]: The avatar on each label represents the character of the wine, and it is unique to the vineyard. There are explanations of all the avatars on the back labels. The avatars are used for single-vineyard wines. Even when there is a vintage variation, the barrels selected to be bottled under a single-vineyard label have a consistent profile. The barrels selected to be the most identifiable features of the vineyard – power, finesse – and this is what characters represent.
[TaV]: As I promised, we need to talk about football. Does playing football helps you make wine? How about your work as a winemaker influencing the way you play?
[SC]: Football definitely helps me to do everything. That level of extreme physical exhaustion and violence is very cathartic, and this helps me to be a better winemaker dealing with pressure.
My work as a winemaker has had both positive and negative impacts on my game. As the negative impact, winemaking experience makes me second guess my decisions. However, as a winemaker I learn to react quickly and make decisions quickly, which helps, When I will retire from playing football I will need to start coaching because I will need this in my life.
[TaV]: During our conversation, you mentioned that working with Chardonnay is easy, but working with Pinot Noir is a pain in the butt. Do you care to expand on this? Can you be very specific?
[SC]: Chardonnay is not easy, but easier than Pinot. Working with Pinot is difficult because of the thinner skin and lower levels of phenolics, and it is not as protected by phenolics from the mistakes as Merlot or Syrah and is susceptible to all sorts of issues. Growing Pinot, if temperatures reach 88F, that affects the fruit, the vine can shoot down, and you don’t want to irrigate too much, so there is a constant worry. Because of thinner skin, it raisins a lot easier than others; when it is too wet, it breaks a lot easier than the others. With Pinot Noir, you can’t look away for one second.
[TaV]: Was there a pivotal wine for you, or a pivotal wine experience?
[SC]: There are 3. There is one that made me decide I love Pinot when I was 19 and working at the restaurant – 1996 Hartley-Ostini Hitching Post Pinot Noir from Santa Barbara. It tasted like candy, I was 19, and I loved it.
The red wine which made me realize how versatile the grape variety can be and how much where it grows to make a difference was Guigal Côte-Rôtie. I had learned about Syrah as a blending grape in Southern Rhone or Washington Syrah, and then I tired Côte-Rôtie, and my head was blown.
The white was really an assortment of whites from Trimbacbh – big, round, acidic, ultimate food wines.
[TaV]: Do you have an all-time favorite wine or wines?
[SC]: It will be Morgon. Duboeuff or Jean Foillard grand cru. Moulin-a-Vent would be a close second.
[TaV]: Given the opportunity, is there a winemaker you would want to make the wine with, or the winery you always dreamt of working at?
[SC]: I would love to have the opportunity to work side by side with Gravner or Radican, or anywhere in Jura, producing the traditional wines. Gravner is the ultimate. Gravner is the reason I got amphorae. I love their wines very much and I would love to learn there.
I can tell you that after the conversation with Sarah, I definitely want to try Gravner wines, and I can’t wait to experience the 2020 Amphora series which should be made with that magnificent Merlot…
Here you are, my friends. Another story of passion, Pinot, and not only Pinot, and pushing the envelope as far as it can go. If you are planning to visit Portland, make Battle Creek Cellars your “must stop”. Cheers!
This post is a part of the Stories of Passion and Pinot series – click the link for more stories…
One on One with Winemaker: Dennis Murphy, Caprio Cellars
It is a known fact that wine is produced in all 50 states in the US. And I will clearly risk it to alienate many people, but with all due respect to New York, Texas, and Virginia, there are only three belonging to the “big three” – California, Oregon, and Washington. It is Washington I want to talk about today.
I don’t know how this works, but when I think about Washington wines, I feel warm and fuzzy. I don’t know if it relates to wonderful experiences, such as the visit to Chateau Ste. Michelle, getting lost in Woodinville or exploring Walla Walla, or maybe it is because of some of the most amazing American wines being produced in Washington, such as the whole range of Cayuse wines, L’Ecole No41, Guardian Cellars, Mark Ryan, and countless others.
And today, I want to bring to your attention one of my very latest Washington wine discoveries – Caprio Cellars in Walla Walla.
On one side, Caprio Cellars’ story is absolutely “normal” (yes, an interesting choice of word here – what does “normal” even mean, right?). Dennis Murphy purchased a plot of land in Walla Walla Valley (previously a wheat field) in 2003. The first vines were planted in 2005, and the vineyard was called Eleanor in honor of Dennis’ grandmother, Eleanor Caprio; after the first harvest in 2008, the winery got the name of Caprio Cellars, and the rest is history. The second vineyard, Octave, was planted on the hillside in 2007. The latest high-altitude vineyard, Sanitella, was planted on the Oregon side of the Walla Walla AVA. Bordeaux varieties – Cabernet Sauvignon, Cabernet Franc, Merlot, and Malbec are planted across all three sustainably farmed vineyards, with the addition of Sauvignon Blanc planted on Sanitella.
This is where “normal” ends. What is unique about Caprio cellars is that your tasting is always complimentary (okay, yes, this still can happen in the other places). You also have complimentary chef-prepared dishes accompanying your tasting flight, with the seasonal menu – yes, complimentary, as in “free of charge” (I hope you are getting as impressed as I am because I’m not sure where else you can find that). And Dennis is very passionate about charities he supports. That definitely puts Caprio Cellars in the category of its own.
After tasting a few of the Caprio Cellars wines, I was ready to talk to Dennis. While we were unable to meet in person (something I really hope to rectify in the near future), we sat down with Dennis virtually, and he patiently answered all of my questions – and now I would like to share our conversation with you. Before we begin, one small note – this is a long conversation, and you definitely shouldn’t miss the answers to the questions at the end of this conversation. So I suggest you will settle in your favorite chair, pour yourself a glass of wine, and come along!
[TaV]: Growing up, what was your exposure to the wine culture?
[DM]: Growing up, I remember my dad and grand parents making wine in the garage or the basement. Some was good, some was not so good. Wine was always a part of the dinner celebration, holidays and family gatherings.
[TaV]: Was there a pivotal wine in your life?
[DM]: The wine that brought me to Walla Walla was L’ Ecole No. 41 Merlot. I tasted this wine at a restaurant in Seattle and was blown away. I then started stopping at the winery and collecting the wine and eventually moved to Walla Walla.
[TaV]: When and how have you decided that you will own a winery?
[DM]: After tasting some Walla Walla wines and visiting Walla Walla, I fell in love with the town and moved. I could feel the energy in the wine scene emerging and moved to Walla Walla in 1999. There were just a hand full of wineries, so I started to make myself available during harvest and made some friends in the wine industry. In 2003 I purchased the winery estate property and in 2005 I planted my first vineyard, the Eleanor Vineyard.
[TaV]: Any plans for stepping outside of Bordeaux play – how about Syrah or Grenache which are so popular in Washington? Or maybe some Sangiovese or Tempranillo?
[DM]: I only make wines that I love to consume. I would look at Grenache, I love Grenache and think that the valley can produce some good fruit. We are making sparkling wine, I am intrigued to make a sparkling Rosé. I believe that focus is required to make world-class wine. I am focused on making world-class red Bordeaux-style wines from Walla Walla.
[TaV]: Considering your Italian heritage, do you have any favorite Italian wine regions, wines, or producers?
[DM]: It will not surprise you, I am a Super Tuscan guy. I think that the Cabernet Sauvignon and Merlot show very well. One of my favorite all time wines is the 1997 Ornellaia.
[TaV]: Are there any wineries and/or winemakers in Walla Walla who you would consider as your source of inspiration?
[DM]: Seven Hills/ Casey McClellan makes my favorite wine in the valley, the Pentad. Casey is a great winemaker, makes solid wines and the valley is fortunate to have him.
[TaV]: You are practicing sustainable farming – what does it entail in your daily routine?
[DM]: Sustainable farming is really about being as hands off the vineyard as possible, letting the land and crop do their thing naturally. Sustainable farming is very important for the industry and the environment. Mother Nature can provide anything that a chemical or synthetic can provide, you just have to work at it.
[TaV]: Any plans to advance your farming towards biodynamics?
[DM]: I do not have any current plans to farm biodynamic, but I have not ruled it out either.
[TaV]: First harvest at Caprio Cellars was in 2008. Do you still have any of those wines in your cellar? How are they evolving?
[DM]: Yes, I have the 2008 Caprio Cabernet Sauvignon, it was the only wine we made that year. I keep about 50 cases per vintage in the library, this would be considered a lot, but I like to keep more wine around for winemaker dinners, etc. The 2008 Caprio is holding up well and we get to visit it occasionally.
[TaV]: Any plans for more white wines in the future?
[DM]: Caprio grows Sauvignon Blanc and Semillon, these two varietals do well in our higher elevation Sanitella Vineyard. We release our Sauvignon Blanc in the spring, it is a crowd-pleaser and sells out quickly. We also make a rose’ of Cabernet Franc, this is a beautiful spring released wine as well.
[TaV]: Where do you see Caprio Cellars in 10-15 years?
[DM]: Caprio will be at our production goal of 5,000 cases per year. I believe this production is a sweet spot for a winery and you can still maintain quality. We will continue to provide a unique approach to hospitality, I am not sure what is next on that front, but we will continue to be the thought leader in our industry in the Walla Walla valley and push the envelope, it is in our DNA.
Let’s take a little break and taste some wines. I had an opportunity to taste two of the estate wines, Bordeaux blend, Eleanor, from 2017 and 2018 vintages. Here are my notes – and some related conversation right after:
2017 Caprio Cellars Eleanor Estate Red Walla Walla Valley (14.5% ABV, $48, 50% Cabernet Sauvignon, 28% Merlot, 12% Malbec, 10% Cabernet Franc, 65% Octave Vineyard / 35% Eleanor Vineyard, 18 months in 100% French oak – 35% new oak / 65% neutral barrel)
Dark Garnet
Minerality, underbrush, herbal profile – fruit undetectable
Expressive minerality, cherry pit, espresso, massive presence – typical Washington red which needs time (and hope) – and these are second day notes. Too big for my palate on the first day.
7+/8-
2018 Caprio Cellars Eleanor Estate Red Walla Walla Valley (14.5% ABV, $48, 59% Cabernet Sauvignon, 19% Merlot, 15% Malbec, 7% Cabernet Franc, 53% Octave Vineyard / 47% Eleanor Vineyard, 18 months in 100% French oak- 35% new oak / 65% neutral barrel)
Dark garnet
Blackberries, a touch of eucalyptus and cassis
Beautiful. Perfect mid-palate weight, silky smooth and velvety, cassis, cherries, supple, voluptuous.
8+, superb from the get-go.
[TaV]: This question is two-part about the wines I tasted:
First, the bottle of 2017 Eleanor is capped with foil, and 2018 is not. Why the change? Is this going to be the style moving forward?
[DM]: I am a traditional guy, I do love a foil cap on a bottle of wine. In line with our sustainability efforts, we held a customer focus group and it turns out that most customers prefer not to have the foil. We decided to leave it off in 2018 and it has been well received. I believe all future wines will not have a foil cap.
Now, the question which I never ask, but this time I have to. I tasted first 2017 Eleanor Red, and the wine was massive and tight – very typical for Washington reds, I call this type of wines “liquid rock” – lots of minerality and limited fruit. The wine opened up a bit on a second day but still was very tight. 2018 Eleanor Red, on the other hand, was approachable from the get go – Bordeaux style fruit, layered and smooth. Can you explain such a dramatic difference between these two wines? The grape composition is very similar, was that the terroir? Winemaking?
[DM]: Acid – the 2018 was the first vintage I nailed the acid level. It is a tight rope when it comes to acid, but 2018 and the 2019 are near perfect. I was pretty excited when I opened the 2018 Eleanor after bottling. Additionally, the vintages differed, 2017 was a tough year to get ripe, there were some photosynthesis issues that vintage. The 2018 vintage was a playbook vintage. What is funny is that in the tasing room we would taste the 2017 and 2018 side by side and the verdict was a 50/50 split. The 2017 was the fastest selling Eleanor we have produced, but the 2018 Eleanor is a critic’s favorite.
[TaV]: I understand that Caprio Cellars also supports a number of charities. What was the motivation behind this program? How do you decide what charities to support?
[DM]: Giving is a part of my every day living, it is in my fabric as a human. I created the phrase “give as you go”, this phrase is at the core of the purpose statement for my construction company. It was only natural for me to carry this belief to Caprio when we started. Caprio gives resources to many charities, mostly in the form of auction donations of wine and winemaker dinners. The winemaker dinners are very popular and bring a large amount of funds to the charity. Caprio focuses most monetary giving to First Story and Big Brother Big Sister. My construction company founded First Story and it helps families that otherwise would not have a home to get a home of their own. I have been a Big Brother for 18 years now and was on the board of directors, so it is a cause near and dear to me.
[TaV]: Last question is from the “how do they do it???” line. I understand that the wine tastings at Caprio Cellars are complementary. Not only that, but you also feed people! I read a number of discussions on professional wine forums with explanations that winery is a business and that literally how dare the wine lovers to expect their tasting to be complementary. And here is Caprio Cellars which does exactly that. So how do you do it and why? How is it working for you?
[DM]: I had no interest in opening a tasting room and charging a tasting fee. It seems like our industry has evolved into that business model. That model doesn’t make any sense to me. I wanted to disrupt the industry and focus on hospitality and the customer. Specifically focusing on the customer journey. We held focus groups at the beginning with Joseph Michelli (NYT bestselling author and consultant) from the Michelli group. Joseph believes that most businesses do not pay attention to their customers’ needs until it is too late in the customer journey. The Caprio tasting experience is based on the equity theory, I do something nice for you and in return, you will do something nice for me. The majority of the industry takes a tasting fee from the customer and gives it back “if you decide to buy”. We are all adults here; I do not need to take your money and give it back. I spent hours in other tasting rooms watching the customers sit in their group and have an agonizing group discussion on “how are we going to get out of here alive with our tasting fee”, discussions about you not liking the Syrah or him not liking the Chardonnay. Why put your customer through this process? At Caprio, we skip this pain point and we add the pleasure of a hand-crafted food pairing from our Executive Chef Ian Williams. My grandmother Eleanor Caprio is to blame or credit for the food pairing, if she knew I invited you over for a glass of wine and I didn’t offer you food, she would be very disappointed in me. The food program at Caprio was nonnegotiable when we opened, it is part of our program and a distinguishing advantage to our experience. Here is the punch line, if you like the food and wine pairing, we ask you to purchase a couple of additional bottles of Caprio to pay it forward to the next guest in our care. So far it is working out well and the ecosystem is taking care of itself, it is a beautiful thing, but somebody had to have the guts to try it.
Here we are, my friends. A wonderful story of passion, good wine, and a unique business approach. If your travel will bring you to Walla Walla, Caprio Cellars should be on your visit list. And if your travel will not bring you to Walla Walla … change your travel plans! Cheers!







































