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Re-Post: Best Hidden Secrets Of The Wine World: Second Labels
During 2011 I wrote a number of posts for the project called The Art Of Life Magazine – of course talking about my favorite subject, wine. The project closed, but I still like the posts I wrote, so I decided to re-post them in this blog. Also, in that project, posts were grouped into mini-series, such as “Best Hidden Secrets” you see here – I will continue re-posting them from time to time.
Also note that the series was written for a slightly different audience – I hope none of my readers will take offense in the fact that sometimes I’m stating the obvious…
Second labels. Second is a keyword here. Second – meaning second best? How good it is to be second best?
When it comes to competition, second best is always only second best. Second best means you scored less, you ran not as fast as the best, you jumped not as far as the best. By all means, you really tried – but someone else was better in the same art.
Luckily, the notion of “second best” is not applicable to the world of wine. Of course, you might have your favorite (the best) wine, and then second favorite wine, and the third, and the fourth and many others. However, those are your personal favorites which are driven by your own personal taste. It is entirely possible even that someone’s most favorite wine is totally not drinkable for someone else (I think this is one of the most fascinating aspects of the wine world.
So what is the second label? Many wineries around the world have one wine which is considered the best, most well known and well regarded. Such wine would be their “First Label”. Typically, those wines have two” external” characteristics: they are very expensive and made in the limited quantities – and one way or the other, these subsequently become driving factors to produce so called “second label” wines, which are at least less expensive (quantity still might be an issue).
Actually, officially designated second labels started in Bordeaux in France simply to avoid throwing out the grapes which didn’t make it into the best wines. What started from so called “first growth” Bordeaux wines from famous 1855 classification in the 18th century, the second label movement spread widely across many wine making regions in the last quarter of 20th century (you read more on the subject here). From being only a Bordeaux phenomenon, it became adopted by many wineries all over the world as their main wines elevated to the “cult” status.
Today many of the cult wines from California, Italy and Spain ( other regions joining in as well) have their second labels. It is interesting to point out one essential difference between Bordeaux second labels and the rest of the world. Based on In Bordeaux AOC rules, second label or not, if Chateau is specified on the wine label all the grapes (100%) for that wine have to come from the vineyards which belong to that Chateau. This is not the case for most of the world. For instance, when particular AVA (analog of AOC in USA) is mentioned on the wine label, it means only that at least 85% of the grapes in that wine should be coming from the specified AVA, and 15% of grapes can be coming from any other places. I’m not saying that this is good or bad – this is just something to take into account when talking about second label wines.
Now, putting all the technicalities aside, what is all the fuss? Why are we talking about some kind of “second labels” as a great secret of the wine world? Very simply, it is all about QPR. Let me give you an example. If you hadn’t done so recently, go check how much Chateau Latour or Chateau Lafite costs. 2008 (somewhat of a sleeper vintage, not declared as outstanding) Chateau Latour will cost $1,600 or more, and Chateau Lafite is somewhere in the $2,000 – $2,500 range. No, not for 5 cases – these are the prices per bottle… 2008 Les Forts de Latour, second label of Chateau Latour, will cost about $250 per bottle, and Carruades de Lafite, second label of Chateau Lafite, will cost about $600.This is still very steep, but I’m sure you can see the magnitude of price difference. In addition to the better QPR, second labels are ready to be enjoyed much faster compare to the main wines. You need to wait for 15-20 years for great Bordeaux to open up, and second labels often cane enjoyed right away or after the short time in the cellar.
Let’s talk about some practical examples, but instead of Bordeaux, let’s start from Italy.
Le Volte is so called Super Tuscan wine made by Tenuta dell’Ornellaia. Their flagship wine, Ornellaia, has won numerous accolades and consistently rated above 95 points by various wine critics. You can buy Ornellaia for about $180 – $220 per bottle. Le Volte is produced by the same winery (it is technically a third label, with Le Serre Nouve being the second) from the grapes which were not selected for the main wine, and you can buy it for about $20-$25 per bottle (about one tenth of the price of Ornellaia).
2008 Le Volte was very tight and aggressive initially. After a while, it changed beautifully showing luscious fruit (dark fruits) and silky smooth tannins. It can be enjoyed right now with the appropriate breathing time (an hour in decanter might be the right call), but it will benefit from another 5 years in the cellar.
Here is another example – Crouix de Beaucaillou, second label from Chateau Ducru Beaucaillou. Chateau Ducru Beaucaillou is so called second growth winery from Saint-Julien region in Bordeaux – again based on 1855 classification. Taking 2008 as a reference year again, their flagship wine, Chateau Ducru-Beaucaillou, can cost $110 and above (just for comparison, same wine from 2005, which was one of the best years in Bordeaux, will cost you $180+, and 2009 prices start from $250). 2005 Croix de Beaucaillou can be found for about $45 per bottle, which is one fourth of the price of the first label. This 2005 Croix de Beaucaillou opens one with beautiful nose of ripe black plums, oak and spice box. On the palate the wine is very restrained initially, and then opens up with some cedar notes and exhibits pronounced acidity and powerful tannins. Despite my earlier statement about second labels being ready to drink earlier, this particular wine definitely need more time in the cellar (but we should still keep in mind that 2005 was a great year).
After learning the first great secret of the wine world – beautiful Rioja wines, now you are armed with even more knowledge and you can have a lot of fun exploring the world of hidden gems, the second labels. Just to leave you with a little reference, below you will find a table with names of some of the second labels throughout the world, you can enjoy hunting for. And stay tuned, as more secrets are coming!
Note: this post was prompted by the post “Second Label Values” by the fellow blogger wpawinepirate.
Reference: Second Label Wines
| Primary Wine | Second label |
| France – Bordeaux, 1st growth | |
| Chateau Haut-Brion | Le Clarence de Haut-Brion |
| Chateau Lafite Rothschild | Carruades de Lafite Rothschild |
| Chateau Latour | Les Forts de Latour |
| Chateau Margaux | Pavillon Rouge |
| Chateau Mouton Rothschild | Le Petit Mouton |
| France – Bordeaux, others | |
| Chateau Ausone | Chapelle d’Ausone |
| Chateau Cheval Blanc | Le Petit Cheval |
| Château Rauzan-Ségla | Ségla |
| Château Léoville-Las Cases | Le Petit Lion de Marquis de las Cases (Clos du Marquis before 2007) |
| Château Léoville-Poyferré | Château Moulin Riche |
| Château Léoville Barton | La Réserve de Léoville Barton |
| Château Gruaud-Larose | Sarget de Gruaud-Larose |
| Château Lascombes | Chevalier de Lascombes |
| Château Pichon Longueville Baron | Les Tourelles de Longueville |
| Château Pichon Longueville Comtesse de Lalande | Reserve de la Comtesse |
| Château Ducru-Beaucaillou | La Croix de Beaucaillou |
| Château Cos d’Estournel | Les Pagodes de Cos |
| Italy | |
| Sassicaia | Tenuta San Guido Guidalberto |
| Ornellaia | Le Serre Nouve, Le Volte |
| Spain | |
| Vega Sicilia | Valbuena 5° |
| Alto Moncayo | Alto Moncayo Veraton |
| Bodegas El Nido | Clio |
| Clos Mogador | Clos Manyetes |
| USA – California | |
| Bryant Family | DB4 |
| Duckhorn | Migration, Decoy |
| Harlan Estate | Maiden |
| Pahlmeyer | Jayson |
| Paul Hobbs | Crossbarn |
| Screaming Eagle | Leviathan |
| Quilceda Creek | Quilceda Creek Columbia Valley Red |
Ten Cabernet Sauvignon Facts For The Cabernet Day
Today (or it might be yesterday, depending on when I will finish this post), on August 30th, we are celebrating Cabernet wines, which include some of the most coveted and sought-after wines in the world.
For this event, I want to talk a bit about Cabernet wines in general. While Cabernet wines often include both Cabernet Sauvignon and Cabernet Franc grapes, I want to focus today on the wines which have Cabernet Sauvignon as the only or at least a primary ingredient – I should save something (Cabernet Franc, to be precise) for an easy post next year, shouldn’t I?
For what it worth, here are ten facts about Cabernet Sauvignon – some might be actual facts, and some might be… myths? I will let you be the judge…
- Cabernet Sauvignon grape is relatively young, first appearing in 17th century as the result of the cross between Cabernet Franc and Sauvignon Blanc grapes (hence the name).
- Cabernet Sauvignon grapes are very small with the thick skin, which means that the ratio of seeds and skin versus pulp is quite high, leading to lots of tannins being extracted during maceration process. More tannins = bigger wine, which usually also can age for a long time, but on a flip side needs an additional breathing time to open up.
- Cabernet Sauvignon wines are successfully made all over the world, but the best known regions are Bordeaux, California, Tuscany and Australia. These main regions are closely followed by Argentina, Chile, Israel, Spain and South Africa.
- Typical flavor profile of Cabernet Sauvignon wines include black currant (Cassis), green bell peppers and eucalyptus (not necessarily all at the same time).
- Not all the Bordeaux wine are predominantly Cabernet Sauvignon based. The wines made in Médoc and all the sub-appellations (situated on the left bank of Garonne river) are actually based on Cabernet Sauvignon (70% is quite typical). The wines made on the right bank of Dordogne river are predominantly Merlot wines (typically containing about 70% of Merlot grapes). Some of the most successful Bordeaux wines, such as Chateau Petrus and Le Pin, are actually made out of Merlot.
- The oldest continuously producing Cabernet Sauvignon vines in the world are located in Australia – it is Block 42 of the Kalimna Vineyard in the Barossa Valley, which belongs to Penfolds. It is assumed that the vines were planted between 1886 and 1888, which will give us an approximate age of 125 years.
- Typical California Cabernet Sauvignon wine needs about 13 years to reach its peak (see, I told you – patience is one of the important traits of oenophile).
- Malbec was the most popular grape in Bordeaux until early 18th century, when it was replaced by Cabernet Sauvignon.
- Cabernet Sauvignon holds the title of most expensive wine ever sold in the world. An Imperial (6L = 8 bottles) of 1992 Screaming Eagle Cabernet Sauvignon was sold at the auction (proceeds went to charity) for $500,000 in year 2000.
- When it comes to pairing with food, there are two combinations which are typically stand out. Cabernet Sauvignon and steak are usually go very well together, and same is true for Cabernet Sauvignon and dark chocolate (be advised – your mileage might vary).
That’s all I have for you for today, folks. I have to admit that I didn’t get a chance to drink Cabernet today (I promise to compensate tomorrow) – but I really want to know what was in your glass for the Cabernet day? Please comment below. Cheers!
Great [Accidental] Experience: Chateau Leoville Poyferre
I recently mentioned that I started to write a series of posts for The Art Of Life Magazine. Currently, the series is covering Best Hidden Secrets of the Wine World, and last post was dedicated to the second labels. As the whole notion of the second labels was originated in France, of course my intent was to talk about one of the “second label” wines from Bordeaux.
I decided to go with Chateau Leoville Las Cases Clos Du Marquis, which is a second label of Chateau Leoville Las Cases Grand Vin de Leoville. 2005 was available ( and it was a great year), and I ordered (online) the Clos du Marquis for about $50 – of course I would be glad to go with second label of Chateau Latour, but that would ring about $500, which was definitely not budgeted for this exercise.
So I got the wine, it was the right year, and it was Chateau Leoville, so I tasted it for the post. Then I started working on the post, and of course I wanted to mention both first and the second label. This time I used the full name of the wine, Chateau Leoville Poyferre, and when I failed to find it as a second label, I finally understood that something is off! Well, it was a rare case of “off” to my benefit. Actually Chateau Leoville Poyferre which I got instead of Clos De Marquis is a first label (second label for this wine is called Château Moulin Riche), never mind the fact that it costs twice as much as Clos De Marquis was. I ended up getting another, real second label wine for The Art Of life Post, as talking about this wine would not help the goal of the article (La Croix de Beaucaillou was also not bad, as you can read for yourself in that post).
As everything in life has two sides, tasting this wine was also good and bad. The good part was in the fact that this wine, 2005 Chateau Leoville Poyferre from Saint Julien in Medoc, was outstanding. To describe it in the few words, it is muscles and power in a perfect balance. Perfect balance of dark fruit, spices, eucalyptus, tannins and acidity, however all in need of time. This wine needs another 10-12 years to really shine. Don’t get me wrong – it is perfectly enjoyable now – but it begs you to give it time to evolve. I would put drinkability to 9.
Where is the bad part, you ask? The bad part is that at $100 a bottle, it was truly an accidental experience – this is outside of my wine budget, so I will have to hope for another lucky mistake (yeah, fat chance). Oh well, I’m glad I had this experience and I was able to share it with you. Until the next time – cheers!










