Talk-A-Vino

How are you with the wine labels?

Speaking for myself, I love wine labels a lot more that I would even admit. Everybody knows that we eat with our eyes first – this is why good restaurants go out of their way to present their food in the best possible way.

The same is true for the wines – and I’m not talking about the wine in the glass. Let’s leave aside the situation when we are looking for a specific wine. You walk into the wine store and first and foremost you notice the wine labels. I don’t know how this works for you, but speaking strictly for myself, I can’t figure out what makes wine label attractive for me. It is more of magic. Some labels have an elaborate design, and my eye simply skips them. And then there are simple, very simple labels which solicit instant reaction “oh, this is so cool”. Magic.

It appears that the effect of the wine label goes much further than an instant determination of cool/not cool and the desire to quickly grab the bottle. The wine label design also creates expectations about taste, price, quality, and lots more. Don’t take this from me. Folks at Iron Design create product labels for living. They conducted market research, which you can read about here – and summarized all the results in the form of an infographic, one of my favorite ways of presenting the information. Bunch of numbers, facts, and pictures in compact and concise form – isn’t it fun?

For what it worth, the Iron Design team was very kind letting me share the infographic in this blog, which I’m happily presenting below. And for all of you, my friends, what do you think of the impact of the wine labels on your choices and expectations?