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Let’s Talk Wine Labels
How are you with the wine labels?
Speaking for myself, I love wine labels a lot more that I would even admit. Everybody knows that we eat with our eyes first – this is why good restaurants go out of their way to present their food in the best possible way.
The same is true for the wines – and I’m not talking about the wine in the glass. Let’s leave aside the situation when we are looking for a specific wine. You walk into the wine store and first and foremost you notice the wine labels. I don’t know how this works for you, but speaking strictly for myself, I can’t figure out what makes wine label attractive for me. It is more of magic. Some labels have an elaborate design, and my eye simply skips them. And then there are simple, very simple labels which solicit instant reaction “oh, this is so cool”. Magic.
It appears that the effect of the wine label goes much further than an instant determination of cool/not cool and the desire to quickly grab the bottle. The wine label design also creates expectations about taste, price, quality, and lots more. Don’t take this from me. Folks at Iron Design create product labels for living. They conducted market research, which you can read about here – and summarized all the results in the form of an infographic, one of my favorite ways of presenting the information. Bunch of numbers, facts, and pictures in compact and concise form – isn’t it fun?
For what it worth, the Iron Design team was very kind letting me share the infographic in this blog, which I’m happily presenting below. And for all of you, my friends, what do you think of the impact of the wine labels on your choices and expectations?
The Post Which Could Have Many Names
Blog post title is something I consider to be important, may be even essential. Good title facilitates the flow of thoughts and actually, once I get a title in and I’m happy with it, the writing usually flows effortlessly.
The post you are reading could’ve have many different titles, such as “More Creative Wine Labels”, “City Winery with Worldly Wines”, “Secret Wine Santa Over-delivers”, “Art in and of the Wine Labels”, or “Better Late Than Never” and I’m sure I would be able to come up with a few more – hence the title you see at the top. As for all of these possible titles – read on and you will figure it out.
As some of you know, there is a game of Secret Wine Santa, originated by Jeff a.k.a The Drunken Cyclist – here is Jeff’s post about it from the last year. The game, of course, is played closer to the actual Santa-related period. All participants get assigned a random recipient, who then gets from the secret Wine Santa one or two bottles of wine, preferably arriving before Thanksgiving. If you think that I have a nerve talking about Wine Santa when the temperatures on the East Coast are trailing above 90°F – well, may be I do. But I have an excuse – I always wanted to play this game twice a year, but shipping wine during summer is not good for the wine, so much for that thought – but then at least I get to talk about it (no, I didn’t plan it like that – life did).
Of course the Santa stays secret only until the wine arrives. When I opened the box, I found a nice handwritten note from Nancy Koziol, introducing me to the two absolutely gorgeous looking bottles from the winery I never heard of, called Brooklyn Oenology:
Going beyond the beautiful labels, it turned out that the wines are produced by Brooklyn Oenology, the first urban winery in the New York City – they have a tasting room open in the Williamsburg neighborhood of Brooklyn, so technically right in my backyard (still never visited them so far). Brooklyn Oenology, or BOE for short, sources their grapes from around the New York state (as you can see below in the wine descriptions) and in the future they even plan to bring actual winemaking facilities into Brooklyn.
Now, talking about the labels – not only they are beautiful, but to top that off, BOE really thought of the people like myself, who spend countless hours trying to neatly peal off the labels from the bottles for the notes journals. These labels are peel off labels – how smart is that! I can’t help it not to share this paragraph from the About page on the BOE web site:
“In addition to sourcing New York grapes, BOE draws upon the Brooklyn and greater New York areas to create its identity. Each wine’s label showcases contemporary art by a Brooklyn artist and features a new piece of work for each vintage. They’re not just for viewing; they are double-layer, easy-to-peel stickers, so the customer can preserve the artwork”.
What is most important, that these wines are not just labels – they are first and foremost, unique, different and delicious wines.
For what it worth, here are my notes:
2012 Brooklyn Oenology Gewürztraminer Finger lakes, New York (12.8% ABV, 100% Gewurztraminer, fermented with skin and seeds)
C: concentrated gold, the wine is made with the “orange wine” methodology
N: concentrated honeyed fruit initially, but then quite closed, not perfumy at all, which is usually a trait of Gewürztraminer
P: very unusual, more of a qvevri style, clean acidity, very restrained, but opens up to some nice finish with touch of fruit.
V: 8-, very thought provoking, interesting wine
2010 Brooklyn Oenology Motley Cru North Fork of Long Island, New York (13.5% ABV, 57% Merlot, 19% Syrah, 14% Petit Verdot, 5% Malbec, 5% Cabernet Sauvignon)
C: dark garnet
N: warm, inviting, ripe sweet fruit, blueberries
P: medium to full body, soft, round, fresh fruit, touch of pepper, violet, clean acidity, excellent balance, long lingering finish. On the third day the wine became even more polished. Delicious.
V: 8, an excellent bottle of wine, good for all occasions.
Here is the story of [yet again] boundless creativity and passion in the world of wine. Thank you wine Santa for this wonderful discovery – and I already can’t wait to see what next November might bring. Cheers!
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