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From $5 to $95

December 23, 2018 1 comment

Taste of the wine is subjective. This is a very simple statement, but it is important to keep it in mind. It really helps to avoid disappointment, when, for example, you tell your friend that the wine is amazing, and your friend politely explains that “ahh, sorry, this is really not my thing”. This is also why all the ratings and medals simply mean that someone liked the wine – but they don’t offer any guarantee that you will like the wine too.

Not only the taste of the wine is “objectively subjective” (hope this makes sense to you), but it is also easily influenced (blind tasting is the only way to remove all the external influences and leave you one on one with the wine). There are many factors which influence the taste – bottle appearance, label, ratings, medals, friends and store clerks recommendations, and maybe most importantly, price.

Think about how you buy a bottle of wine as a present for someone. You would typically set yourself a price limit, and you will do your best not to exceed it. Let’s say you decided to spend $30 on a bottle. But what happens if the store’s employee would recommend you a bottle of wine at $15, saying also that the $15 bottle is equally good or even better than the one for $32 you hold in your hand. What will be your first thought? I bet your brain will say “ohh, this is too cheap! You can’t do this, take the one for $32!”.

It is obvious that price affects your buying decision. But the price is even more influential when you start drinking the wine, as the price sets the expectations. Feel free to tell me how wrong I am, but I’m willing to bet that you expect $10 bottle of wine to be mediocre, and you will be ultra-excited faced with the glass of $100 wine. The fun part about $10 bottle is that there is a great chance for a pleasant surprise. The sad part about the $100 bottle that there is a chance of a great disappointment. The best thing to do is to keep your expectations at bay and simply taste the wine and decide whether you like it or not – but this is usually easier said than done. Oh well, just keep working on it.

The message I’m trying to convey with all this pricing/influencing talk can be summarized like this: tasty wines exist at all price ranges. You can enjoy the wine for $5, and you can enjoy the wine for $95. Will you enjoy them equally? This is a tough question only you can answer. But let me share with you my experience with the wines from $5 to $95 which I tasted throughout this year – and then we can compare notes later on. Here we go:

Under $10:

2016 San Pedro Gato Negro Pinot Noir Valle Central DO Chile (13.5% ABV, $4.99)
Garnet
Characteristic Pinot Noir cherries and lavender on the nose, medium intensity
Simple, light, touch of tart cherries, baking spice, good acidity, overall not weary powerful, but offers lots of pleasure.
7+, simple but very nice glass of wine, and an amazing value.

2016 San Pedro 9 Lives Cabernet Sauvignon Reserve Chile (13.5% ABV, $9.99)
Garnet
Tobacco and cat pee
Pretty tannic, with some fruit notes hiding behind.
Not very good from the get-go.
After 3 days open – dramatic change, raspberries and blackberries on the palate, ripe fruit, good acidity, eucalyptus notes, medium body – very nice. Truly needed time ( even 2 days was not enough).
8- after 3 days.

Under $20:

2014 Domaine du Raifault Cuvée Tradition Chinon AOC (13% ABV, $17)
Bright Ruby color
Tobacco and cassis on the nose, bright and explicit
The same continues on the palate – cassis, tobacco, perfect acidity, bright, soft, round, delicious.
9, I can drink this wine any day, every day. Superb. This is the Cab Franc I want to drink.

2014 San Marzano Talò Salice Salentino DOP (13% ABV, $16.99, 85% Negroamaro, 15% Malvasia Nera, 6 months in French oak)
Dark garnet
Cherries, leather, earthy notes, granite, fresh, open, inviting
Ripe cherries, vanilla, toasted brioche, sweet tobacco, succulent, open, fresh acidity, medium+ body, excellent balance
8-/8, perfect from the get go
8+ on the second and next 3 days – lots of chewy dark fruit, generous, voluptuous, outstanding.

Under $40:

2013 Xavier Flouret Kavalier Riesling Kabinett Trocken Mosel (11% ABV, $25)
Bright Golden color
A touch of honey, lots of tropical fruit – guava, mango, white flowers, intense, pleasant
Cut trough acidity, lemon, green pineapple, intense minerality, excellent
8, great Riesling as it should be – I want to try it in 10 years.

2015 Markham Vineyards Merlot Napa Valley (14.5% ABV, $27, 86% Merlot, 12% Cabernet Sauvignon, 2% Petite Sirah, 15 months in barrel)
Dark garnet
Muted nose, a touch of blackberries, right, mint, minerality
The palate is also restrained, tart dark fruit, good structure, good acidity
8-, needs time.

2013 Attems Cicinis Sauvignon Blanc Collio DOC (13.5% ABV, $30, 8 months in French oak Barriques and 2 months in the bottle)
Light golden
Minerality driven nose, with a touch of truffle and sweet sage
Medium body, crisp, firm, excellent acidity but overall nice plumpness, savory lemon, crisp finish
Drinkability: 8, I would gladly drink it again any time

Above $40:

2013 Frescobaldi Castello Nipozzano Montesodi Toscana IGT (13.5% ABV, $44, 18 months in oak, 6 months in the bottle)
Garnet color
Leather, forest floor, minerality, cedar, medium+ intensity
A touch of smoke, tart cherries, tobacco, clean acidity, well integrated.
8, delicious from the get-go. Excellent aging potential.

2014 Domaine Ostertag Muenchberg Riesling Alsace Grand Cru Contrôlée (14% ABV, $50)
Light golden
Rich, intense, tropical fruit, guava, pineapple, distant hint of petrol
Delicious palate, a touch of honey and hazelnut, good acidity and tons of minerality. This is minerality driven wine right now, which will evolve into a total beauty over the next 10 years.
8, excellent.

2014 Luce Della Vite Toscana IGP (14.5% ABV, $95, Sangiovese/Merlot, 24 months in French oak)
Dark garnet
Pungent, dark chocolate, truffles, licorice
From the get-go, super gripping tannins. A little bit of dark fruit is immediately displaced by the tannins. Based on the initial sensation, lots of French oak.
Not drinkable from the get-go. Needs time.
3 days later – superb. Succulent cherries, firm structure, a touch of leather and tobacco, unmistakably Italian, and unmistakable super-Tuscan. Great acidity.
8+

As you can tell, I was equally struggling with the wines at $10 and $95, and my most favorite wine from the group was a mere $17 wine – but overall, there were no bad wines in this group. How do you see the prices of wine? How influential are prices when you buy the wine and when you drink it? Cheers!

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