Talk-A-Vino

Wine can be intimidating.

Scrap that.

Wine is intimidating.

I’m always the first to disagree with the exact words I just wrote, but go watch the movie Somm, and tell me if you agree. Don’t have time to watch the movie? Go read about the German wine quality system, and then try to explain it to someone. Yes, wine is intimidating.

And no, it is really not.

If you are on a quest for the world’s most coveted wine expert title, such as the Master Sommelier – thinking of wine will keep you up at night. But if you want to casually enjoy a glass of wine, there is nothing intimidating about it.

Wine is simple. Wine is binary. You either like it or not. There is nothing else to it.

All you need to learn about the wine is to … trust your palate. Let your palate lead the way. It can be unnecessarily difficult, as humans generally are easily intimidated and influenced – “everyone likes it!”, “I paid $100 for this bottle”, “the experts said it was the vintage of the century”, “there were only 500 bottles produced”, yada, yada, yada. And nevertheless, the wine is personable, the wine is individual, it is only you who can tell if you like the wine or not – no matter what anyone else thinks or says. If you will learn to trust your palate, the intimidation will be gone out of wine at that very moment.

The best (and possibly the only) way to deal with this intimidation is through the blind tasting. When you are presented with a random glass of wine, you have no options but just to form your own opinion – swirl, sniff, sip, spit, repeat – say whatever you want, but all the external influences are out. It will be your own palate which will tell you “yeah, can I have more, please”, or “never again”. The value of the blind tasting goes even further than just conquering the wine intimidation – it also helps to deal with preconceived notions. Do you have a friend who keeps saying at every occasion “boy, I hate Chardonnay, how much I hate it”? Now imagine that person praising the delicious wine in their glass, only to find out that that was that exact Chardonnay they thought is the worst wine ever? In the wine world, blind tasting is the ultimate judge and jury, and your palate is all you got to rely on – and thus you have to simply trust it, as you are you.

Learning with and about your palate is not necessarily simple. Yes, you can go to the store, get a bunch of wine and create your own blind tasting – but it might be difficult not to cheat, right? How about leaving that arrangement to the professionals? Cue in the Palate Club.

Palate Club offers an opportunity to learn about your palate through the blind tasting – and then use that knowledge to find the wines which might better match your preferences. The way it works is this. You start by ordering a tasting kit. You can start with the red or white wines, and the cost of the kit at the moment of this writing is $49. The kit arrives neatly packed in the box, with 4 half-size bottles (375 ml) wrapped and numbered.

The next thing to do is to download the Palate Club app on your phone, install it, and create your profile. Once you have done that, you are ready to discover your palate’s wine preference. After you taste the bottle, you need to rate it using the app. The process is very simple as you have to rate the wine between the 1 and 5 stars. Once you rate the wine, you get a page with all the information about that particular wine. Once you will rate all four wines in your set, you will get your initial wine palate profile.

In your palate profile, you will find characteristics such as oak, fruitiness, acidity, and other – along with explanations for the numbers in your palate profile. Every time you will rate another bottle, the values in your profile will change accordingly – what you see below in the picture, are the new values after I rated the wine number 5. Right on your profile page, you will also receive recommendations for the wines to try. As palate Club is a wine club, you can also sign up for the regular wine deliveries which will be based on your preferences.

Blind tastings are always fun – and I never do too well in them. For what it worth, below are my notes and the names of actual wines – you can see that I got ways to go to work on my blind tasting skill:

#1: California Pinot? Plums, smoke, medium to light body. Touch of an alcohol burn (wine: 2014 Pinot Noir Carneros)

#2: Not sure. syrah? Clean acidity, nice round fruit, Rutherford dust, good power. California Cab? (wine: 2015 Côtes du Rhône Réserve)

#3: Chianti? Nice cherries, needs a bit more body. I would rate it 3.5… why is that never a thing? (wine: 2014 Chianti Classico)

#4: California Cab or Cab blend? Dark fruit, baking spices, good acidity, round tannins. A touch of the alcohol burn, similar to the first wine (wine: 2015 Mendocino Zinfandel)

Now, let’s go back to the major point of this post – trusting your own palate to avoid intimidation by the bottle of wine. Would the Palate Club help you reach this goal? In my honest opinion – yes. Of course, the profile which you create has limited value outside of the Palate Club, as outside of the Palate Club nobody rates fruitiness and tannins of the wine on the 100 points scale. However, the fact that you can get your friends together and play with your wines and learn your wine liking and not liking is really something to appreciate and enjoy. Blind tasting holds the ultimate wine truth, and with the palate Club’s help, you can uncover it – and learn a thing or two about your own palate. I think this is a win-win. What do you think?