Rosé All Day

On Saturday we celebrated yet another one of the “National” days – the National Rosé Day (it is always celebrated on second Saturday in June). I don’t know if you actively participated in the celebration or not, but I wanted to use it as an opportunity to ponder at the state of Rosé in the USA (don’t know if this can be extended to the wine consumers worldwide).

I had been writing this blog for almost 10 years. When I started, Rosé was not a “thing”. It was a highly seasonal beverage – appearing in the wine stores at the beginning of summer, and disappearing with the end of the warm weather. If you crave a glass of Rosé in the winter – tough luck, unless you could find some Tavel – Rosé is the only wine produced in that Rhône appellation. Even as recent as 4 -5 years ago, wine aficionados and bloggers would typically lament that people still don’t get the concept of Rosé as simply another type of wine, same as sparkling, white, red or desert, which is not just an occasional summer beverage, but which has its own place and can be consumed any day of the year, whether thermometer says 10°F or a 100°F.

Rosé wines auto collage

It seems that all this writing, nudging, lamenting, complaining, and most importantly, convincing and educating, resulted in something which can be simply called a “Rosé revolution”. Today, there is hardly a winery left which didn’t add Rosé to its repertoire, both around the world and particularly, in the USA. The Rosé might be produced in the quantity of 10 cases and available only in the winery’s tasting room or to the club members, 1 bottle per year, but nevertheless, Rosé became a staple of attention and it became important. Maybe even too important – some of the wines, such as Lopez de Heredia Viña Tondonia Rosé Gran Reserva used to be available at under $30 and was mostly demanded by the wine geeks. Today, you can’t even find this wine anywhere, and if you will find it, it will set you back for close to $300.  Today, while the selection of Rosé in the stores would go down in the winter, there still will be a reasonable selection available all year around. And maybe most importantly, the quality of Rosé has dramatically improved, no matter where in the world it is made or what grapes it is made out of.

It only seems that Rosé is a simple wine and it is easy to make – I guess the bottles with a spectrum of a very happy pink give this impression. In reality, making good Rosé very much on par with proverbial Chef’s test, when the Chef is asked to prepare an omelet and a chicken dish – anyone who had a pleasure of consuming burnt, crunchy eggs and rubber-shoe-dry chicken breast, can easily relate to what I’m talking about here. Rosé is all about balance, and it doesn’t offer too many chances to correct the shortcomings, which can be done for the red and even white wines, using different types of oak barrels and more. With Rosé, it is better to be done right from the very beginning, or else.

I have to honestly tell you that when I’m in the restaurant, especially by myself, Rosé is my typical drink of choice by the glass. It is usually reasonably priced and works well with a wide range of foods, due to the high acidity and gentle fruit expressions. There is typically only one or two different Rosé available on the restaurant’s wine list, which makes the selection process very easy.

Rosé is really not any different than any other wine. Beautiful color notwithstanding, it is all about the balance and it is all about the pleasure. So, what do you think – is Rosé here to stay or is it just a fad which will pass soon? Cheers!


  1. June 11, 2019 at 2:36 am

    Ahhh, what a refreshing article! I do hope rosé is here to stay because like you, I often choose it at a restaurant due to versatility. A note on the Lopez de Heredia version- I visited their tasting room last year and at that time, you could only purchase a bottle in a mixed 6-pack.

    • June 11, 2019 at 6:41 am

      Thank you! You know what is the sad part? You can call me snob, elitist, or an idiot, if you wish, but Lopez de Heredia Rosé is not for everyone. Those wines belong to the same group as vintage Champagne – they are a bragging item, but a lot of people who get to drink those, do not appreciate them to the point of WTF is this… Again, feel free to disagree…

  2. June 11, 2019 at 10:53 pm

    Certainly it’s here to stay. However, my recent experience has been with the huge expansion, there is also a lot of just OK (yawn) rosé on the market.

    • June 11, 2019 at 11:28 pm

      I’ve seen this sentiment of “boring Rosé” expressed by the number of writers, and I’m not sure how and why should Rosé differ from any other wines? Majority of the wines – red, white, sparkling – on the market fall exactly into the “duh” category – why Rosé should be any different?
      At the same time I also have to say that I guess I had been lucky, as I didn’t have a single boring Rosé this year. Of course, it is entirely possible that I simply don’t drink enough… 🙂

  3. June 13, 2019 at 12:03 pm

    I’m not a rosé person…I probably like less than 1 in 10 that I try. Pinot Noir is the grape that works best for my taste.

    • June 13, 2019 at 12:17 pm

      Love Rosé… Really happy to drink them at any occasion. Don’t like the ones which are overly sweet, but the rest I enjoy very much. Had an excellent Pinot Noir Rosé from Oregon recently. But – Rosé is just another type of wine, so it is highly personable as all the whites and reds…

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: