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Limited-edition bottle released by Zorzettig to sustain local hospital amid Covid-19 emergency in Italy

March 18, 2020 4 comments

I rarely (never) post someone else’s press releases on my blog. However, considering the dire situation in Italy, I hope this will be a tiniest, but still help to this beautiful struggling country.

The well-know winery from Friuli has taken practical steps to support the Hospital of Udine in fighting back Covid-19.
A limited-edition bottle has been released with special Everything will be alright label in eight different languages

Zorzettig Andra Tutto BeneZorzettig is not new to challenges, having survived World War II before becoming an ambassador of regional viticulture, in Italy and abroad. Now, the winery has taken another important step in sustaining the local community and its well-being. The Zorzettig family has organized a fund-raising project aimed at economically supporting the intensive care unit of Ospedale Universitario Santa Maria della Misericordia in Udine which is fighting at the forefront of Covid-19 emergency.

Starting Monday, March 16th, the winery will be selling on Tannico.it a limited edition of Refosco dal Peduncolo Rosso made from the eponymous native red variety. Grown only locally, Refosco dal Peduncolo Rosso is well-known for being a resilient grape which has endured many a challenge in the past. Proceeds will be used to buy the necessary and much needed equipment. The limited edition will display on the label the sentence Andrà tutto bene, everything will be alright, in eight different languages. Eight is a lucky number in China, where emergency has started and which is now experiencing the first positive signals. The disposition of the sentences aims at representing a hug, a familiar gesture we cannot share right now. The bottles will be on sale from today by writing at info@zorzettigvini.it and on Tannico in the next days.

“Andrà tutto bene is a good wish for the future that needs to be translated in a practical action right now” explains Annalisa Zorzettig, who runs the family business. “We love our land and our community and we asked ourselves how we could help. This is how we came up with the idea of a limited edition with a good wish aimed at going beyond space and time. We love the idea that families will buy this bottle to share it with beloved ones seated around the same table. In the future, this will be a reminder of a challenging time we were able to overcome and of a moment which has taught us, once more, how precious are little joys and beloved ones”.

Source: Studio Cru Press Office

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