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Oregon Wine Reflections – On The Way To The Wine Media Conference 2021

August 6, 2021 2 comments

I like flying. And it is not only the excitement of travel, arriving at the new place, meeting new people, having new experiences. The plane itself, the cabin, offers one of the rare sanctuaries, an opportunity to do some undisturbed work and reflect. Yes, the economy plane seat is not the most relaxing accommodation in the world, but if I chose to do something useful (oh so many times I ended up binge-watching movies instead of doing anything productive), comfort is not the most important thing.
Right now I’m on the small plane, connecting from Denver, Colorado to Eugene, Oregon – the location of the Wine Media Conference (previously know as Wine Bloggers Conference) 2021, WMC21 for short. It could’ve been equally called WMC20, as you can imagine that WMC 2020 never took place, but hey, at least we are getting together in 2021.

This will be my 5th WMC (I started in 2014, skipped 2015, and attended 2016, 2017, and 2018), and I’m really excited to visit Oregon for that.

As I was thinking about the location, I also tried to recall how did I discover Oregonian wines – you know, wine solicit the emotion, makes you dig into your memory.

I have no way of tracing it back to the exact year, but I believe the very first Oregonian wine which made me say “wow” was Archery Summit Pinot Noir, and I would think it happened 15–16 years ago. I probably had some wines from Oregon before and after which were just “meh”, but Archery Summit was definitely a pivotal wine. I think the next super-impressive Oregon wine was the Evening Land Pinot Noir, followed by Ken Wright (I was blown away by the massive power that wine was packing), followed by some of the high-end Adelsheim Pinot Noir wines when I wished for an expense account. And let me not forget Antica Terra, with absolutely spectacular Pinot Noir and Pinot Noir Rosé wines (among many others).

This was ancient history. The modern history (ha!) of my Oregonian wine embrace is closely associated with Carl Giavanti, the winery publicist out of Portland, Oregon. We met with Carl at WBC14 and maintained contact from thereon. At some point, I started doing winemaker interviews in the blog, and Carl asked if I would be interested to create a series of interviews of the Oregonian winemakers – this is how the Stories of Passion and Pinot series was born 5 years ago. Working on those interviews afforded me to discover amazing wines – and amazing passion behind them. Vidon, Lenné, Youngberg Hill, Ghost Hill Cellars, Le Cadeau, Alloro, Iris, Utopia, Bell’s Up – each one had a unique story and unique wines. As part of the series I also interviewed Ken Wright, and I always remember that when I asked him how Oregon Pinot Noir compares to Burgundy, he said that for the long time, Oregon sees Burgundy in the rearview mirror, having found its own unique style.

While Pinot Noir is a king of Oregon, it is not the only wine produced here. Riesling, Chardonnay, Pinot Gris, Tempranillo, Tannat, Vermentino, and many others also call Oregon home, and if you ever had wines from, for example, Troon Vineyards, you would know how good those wines can be.

Yes, color me excited – I finally get to meet the people and visit the wineries I’m already so [virtually] familiar with – and now it will be real.

Wine Media Conference 2021 – here we go!

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