Talk-A-Vino

As someone who was not born in the USA, it took me a while to warm to the idea of the Super Bowl. One of the “warming” factors was the need to be aware of the super bowl ads, as critical business communication element (of course it is easy now – you can educate yourself quickly and easily online, often even before the event itself) – the Super Bowl ads were easy conversation starter for good 2–3 weeks after the event. Another factor was … come on, you can easily guess it … yes, food. I realized that Super Bowl is simply another opportunity to express your love to your family and friends via cooking, and therefore, it is definitely my type of fun day.

Contrary to what you might expect, I don’t see alcohol as an essential Super Bowl experience element. So much is happening on the screen, between the game itself, the ads, the half-time show that serving a serious, thought-provoking wine would rather become a detractor. I guess this is why beer or a mixed drink makes a better accompaniment for the big game – take a bit of food, often spicy, wash it down with whatever in your glass, preferably something neutral-tasting (don’t think serious craft beers would rate too highly either).

So what are the most popular drinks during Super Bowl? It really depends on where do you live. The folks at Postmates, the largest on-demand delivery network for food, drinks, and groceries, processed some interesting stats which you can find below:

Source: Postmates.com

In this post, you can find a lot more numbers. For example, you can learn that an estimated $14 billion are spent on the Super Bowl celebration every year (no, this is not just food). Or you can find out that Shake Shack was the most popular chain in New York, with 400 orders placed for ShackBurger during Super Bowl night in 2019, and cheese fries were the most popular item in Chicago, with over 2,660 orders placed. Anyway, I will leave to ponder at the numbers on your own. Enjoy!