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Experiences and Expectations

September 19, 2010 Leave a comment Go to comments

So far I had being talking about wine and food in this blog. As this blog’s short description puts it, it is about “Wine, food and life”. Of course food and wine are definitely part of our daily lives, so the blog’s promise on “life” is fulfilled, more or less by itself. However, after I read a very interesting article sent to me by Kfir Pravda, it really stroke the chord, so here comes the blog post. A life prospective through the glass, if you will.

The article is called “If Money Doesn’t Make You Happy Then You Probably Aren’t Spending It Right” (I really encourage everyone reading this blog to read the article – it definitely worth it). Money? Don’t worry – this blog is not changing into a financial publication. I don’t plan to give any financial advice, and I don’t know where the money tree is growing (if you know – can you please, please share with the rest of us?). The article itself is not talking about money or finances, it rather talks about happiness, and then looks at money as one of the popular means of achieving it (or not). Still don’t see a connection, with wine or with life? Just continue reading, please.

One of the first points of the article is “Buy experiences instead of things”. There is a great explanation on why it makes a lot of sense from point of view of achieving “happy” state and keeping it for longer. That concerns pretty much anything in life (two weeks trip through French country side will probably keep you happy much longer than having one tiny original French painting on your wall). Now, I hope you expect me to connect this to the wine. Quick question – can you experience Chateaux Margaux 2000 ($1000/bottle, try to find it), Vega Sicilia Unico 1968 ( about $1200/bottle, again good luck finding it), Krug Vintage 1996 ($300+, same good luck wish applies) and about hundred other wines, all without emptying your 401K ( like it’s not empty already)? If you said “yes”, you are correct. PJ Wine Grand Tasting in New York in the Fall of 2009 had all of those ( and many more) wines available for all the wine lovers. Ticket price  – $144 per person. Paraphrasing MasterCard commercials, having long-lasting memory of tasting freshly made  bread in the Krug or tremendous luscious layers of complexity in Chateaux Margaux – priceless.  Yes, it is great to have that special bottle of wine in your own cellar. Considering realities of life and cost of college education ( sorry, personal pain point), it is not easy to have all the wines you want in the cellar – however, you can always find a solution. Going after experience can bring a lot more long-lasting happiness, especially comparing with owning THAT bottle of wine and having regrets about money spent as the main feeling every time you think about it. Or at least that what I think – and I would love to hear your opinion.

Another key point of the article, “Buy many small pleasures instead of few big ones” also can be perfectly illustrated in the wine world. What would you rather have in your cellar? One bottle of Joseph Phelps Insignia 2006 at about $160 to $200, or 4-5 bottles of Ladera Cabernet Sauvignon Napa Valley 2006 at about $40? I chose the pair for the simple reason – tasted both a week ago, and with all due respect to Insignia, having more bottles of Ladera Cabernet will provide for quite a bit more happy occasions. But when it comes to wine, this is definitely a very important point – there is a lot of choices, and you can use your money wisely and “stretch the happiness” quite a bit simply by finding the right value wines which will bring you a lot of pleasure and happy memories.

Last point from the article I want to touch on is stated as “Pay now and consume later”. The point is simple. When you own things which you can enjoy later, you get a lot of happy feelings all the way until you actually get to use whatever it is. Who can attest to this better than wine lover, whether you own a cellar or keep your wines in the closet?  I’m not talking about collectible wines here, this is a category in its own. I’m talking about putting your wines aside and waiting for them to improve, or waiting for just the right moment to drink them. Just a thought about having particular wine in the future gives you a lot of pleasure, isn’t it? This is all which we are trying to achieve – to be in the happy state for longer, and I would say that wine lovers are the ultimate group which has almost an unfair advantage here – we can wait and be happy about it at the same time. I’m not sure that buying the new car and waiting for 3-4 years to drive it will put someone in the happy state of mind – but buying the few bottles of wine and giving it time to evolve is definitely great and pleasant experience.

As a conclusion, again, I would definitely encourage everyone to read the article – it really provides great analysis of our “state of happiness” and suggests a few tricks for achieving it. And while you will be reading this article, have a glass of wine – and experience happiness at the fullest. Cheers!

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