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Beaujolais Nouveau Est Arrivé! 2025 Edition
Beaujolais Nouveau Est Arrivé!
Yes, it is the third Thursday in November, and you know what it means! It is time to celebrate the new harvest. The 200-year-old tradition, taking its roots in the 1800s, became the “official” celebration of the new harvest 40 years ago, claiming the third Thursday in November as an official celebratory date. This is the day when the first wine of the new harvest appears in the wine stores around the world, to the great enjoyment of the wine aficionados and geeks.
For the 15 years this blog has existed, I have made an effort not to miss a single Beaujolais Nouveau celebration, and I have been successful so far. Considering that for the past 3 years I was traveling over this special week, the effort was real – you can read about my Beaujolais Nouveau struggles in France in 2022 and Florida in 2024. This year 2025 has not been an exception since I’m currently in Dallas, Texas.
Since the beginning of the week I checked a few times that there are wine stores within walking distance of the hotel where I’m staying, so my plan was to walk to the store on Thursday and get a bottle of Beaujolais Nouveau. Remembering past year’s experience, I decided to call ahead, which proven to be a challenge. One store had some google voice setup telling me to leave a message. Again no answer in the second store. Someone answered my call in the third store, but the person clearly never heard of Beaujolais Nouveau, so after a few minutes of back and forth I understood that this would not work to my favor.
The next best hope was Total Wine – but the store was 1.8 miles away, I had no car and I was in the meetings. Then it dawned on me that Total Wine has the same day delivery service, and life all of a sudden improved. I found out that Total Wine had two Beaujolais Nouveau available, so the order with delivery was quickly placed (delivery was only $4.99 for two bottles).
I was hoping that the wine could be just left with the hotel staff, but the delivery lady called me to tell me that I have to come and pick up the wine in person, as I need to sign for it, and the lady needs to make sure that I’m not drunk already. Well, I guess it is Texas after all (say it in the voice of “This is Sparta!!”).
Luckily, I set up the delivery window during my lunchtime, so it was not a problem to meet the driver and get the wine.
After my meetings ended, there was the time to taste the wine. Attention: spoiler alert! Every year, I say that the quality of Beaujolais Nouveau gets better. 2025 was no exception. 2025 Beaujolais Nouveau was not just better, but it was much better!
Every year, the bottles of Beaujolais Nouveau are adorned with specially designed labels, sometimes even multiple labels from the same producer for the same wine – I have no idea how that works. As I have been writing about Beaujolais Nouveau every year since this blog started, I can offer you a collection of labels starting with the 2010 vintage. As Georges Dubouef is the only producer I was able to taste every year, below is my little “show and tell” display limited to the labels of Georges Dubouef wines I tasted throughout the years. In case you feel like it, you can even choose your favorite label and share it in the comments (sorry, this is not a competition, so no prizes will be awarded).
Here we go:
Beaujolais Nouveau 2025 has arrived, and if you haven’t tasted one yet – what are you waiting for? Taste it now and let me know what you think! Cheers!
[Beaujolais] Nouveau Est Arrivé! 2024 Edition
Beaujolais Nouveau Est Arrivé!
Nouveau Est Arrivé!
Yes, it is the third Thursday in November, and it is an important day for those of us who still believe in the magic of wine – even if you shrug off the Beaujolais Nouveau as a marketing gimmick, you are still aware of the importance of the day, and whether you like it or not, consider yourself included 🙂
Every third Thursday in November and not a day earlier, Beaujolais Nouveau appears in wine stores around the world. Beaujolais Nouveau is the first wine of the new vintage in France, a young wine made to celebrate a new harvest. Georges Duboeuf is credited with making a centuries-old tradition into a marketing phenomenon more than 35 years ago – I’m not sure how much clout the celebration has today in the US, but it still has my attention.
Let me expand a bit on this. I’m traveling this week for work in Orlando, Florida. In Florida, wine is sold everywhere, from pharmacies to supermarkets to specialty wine stores. I visited the ABC Wines store (one of the popular wine retailers here, similar to Total Wines) at the beginning of the week and asked if they would be selling Beaujolais Nouveau on Thursday. The lady was not sure and suggested to call on Thursday to find out.
Today is that Thursday, and I started calling the store I visited on Monday. It took me four tries, but I finally got to a human. The lady on the phone said that they don’t have Beaujolais Nouveau at her store, but she was kind enough to check in the system and said that another ABC Wines store about 5 miles from the first one has it in stock.
Next, I decided to check if Whole Foods might have the wine in stock. I got to the human relatively quickly, but then the human said that she would go and check if they had Beaujolais Nouveau in stock. After 15+ minutes of music on hold, I decided that I would simply have to drive to the store to find out myself after I was done with work.
My first inclination was to drive to the ABC Wines location that was supposed to have the wine. After seeing that it would take me 35+ minutes to get there, I decided to try my luck with Whole Foods. Well, that didn’t work – no such luck. And now I was even further from ABC Wines which had the wine. Before giving up, I decided to make one more attempt – this time, with Trader Joe’s, which was only a mile away. A mile is not a mile in Florida, considering how overloaded the roads are and how long Florida traffic lights take… But nevertheless…
I arrived at Trader Joe’s, and found nothing after scouring the wine section for a few rounds. But unlike Whole Foods, in Trader Joe’s there is always someone you can ask (a floor manager). When I asked about Beaujolais Nouveau, there was a short pause during which I decided that there will be no Beaujolais Nouveau for me today, but then I heard – “hmmm, I think we got something last night, let me check”. 2 minutes later, the floor manager showed up with the bottle of Beaujolais Nouveau, which put a huge (huge!) smile on my face, and I thanked him profusely but managed not to hug him. After all, I was going to taste Beaujolais Nouveau on the day when it was released!
Every year I say that the quality of Beaujolais Nouveau gets better and better. I guess if I would sum up those statements, this Beaujolais Nouveau should taste better than DRC… I don’t know if it gets better every year anymore – at this point, I believe Beaujolais Nouveau got to the point of consistently high quality, good enough that I’m happy to drink it every year – at least Georges Duboeuf’s rendition for sure – here are my notes.
Lastly, here is a little treat for you:
Every year, the bottles of Beaujolais Nouveau are adorned with specially designed labels, sometimes even multiple labels from the same producer for the same wine – I have no idea how that works. As I have been writing about Beaujolais Nouveau every year since this blog started, I can offer you a collection of labels starting with the 2010 vintage. As Georges Dubouef is the one and only producer I was able to taste every year, below is my little “show and tell” limited only to the labels of Georges Duboeuf wines I tasted throughout the years. In case you feel like it, you can even choose your favorite label and share it in the comments (sorry, this is not a competition so no prizes will be awarded).
Here we go:
Beaujolais Nouveau 2024 has arrived, and if you haven’t tasted one yet – what are you waiting for? Taste it now and let me know what you think! Cheers!
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