Beaujolais Nouveau Est Arrivé! 2025 Edition
Beaujolais Nouveau Est Arrivé!
Yes, it is the third Thursday in November, and you know what it means! It is time to celebrate the new harvest. The 200-year-old tradition, taking its roots in the 1800s, became the “official” celebration of the new harvest 40 years ago, claiming the third Thursday in November as an official celebratory date. This is the day when the first wine of the new harvest appears in the wine stores around the world, to the great enjoyment of the wine aficionados and geeks.
For the 15 years this blog has existed, I have made an effort not to miss a single Beaujolais Nouveau celebration, and I have been successful so far. Considering that for the past 3 years I was traveling over this special week, the effort was real – you can read about my Beaujolais Nouveau struggles in France in 2022 and Florida in 2024. This year 2025 has not been an exception since I’m currently in Dallas, Texas.
Since the beginning of the week I checked a few times that there are wine stores within walking distance of the hotel where I’m staying, so my plan was to walk to the store on Thursday and get a bottle of Beaujolais Nouveau. Remembering past year’s experience, I decided to call ahead, which proven to be a challenge. One store had some google voice setup telling me to leave a message. Again no answer in the second store. Someone answered my call in the third store, but the person clearly never heard of Beaujolais Nouveau, so after a few minutes of back and forth I understood that this would not work to my favor.
The next best hope was Total Wine – but the store was 1.8 miles away, I had no car and I was in the meetings. Then it dawned on me that Total Wine has the same day delivery service, and life all of a sudden improved. I found out that Total Wine had two Beaujolais Nouveau available, so the order with delivery was quickly placed (delivery was only $4.99 for two bottles).
I was hoping that the wine could be just left with the hotel staff, but the delivery lady called me to tell me that I have to come and pick up the wine in person, as I need to sign for it, and the lady needs to make sure that I’m not drunk already. Well, I guess it is Texas after all (say it in the voice of “This is Sparta!!”).
Luckily, I set up the delivery window during my lunchtime, so it was not a problem to meet the driver and get the wine.
After my meetings ended, there was the time to taste the wine. Attention: spoiler alert! Every year, I say that the quality of Beaujolais Nouveau gets better. 2025 was no exception. 2025 Beaujolais Nouveau was not just better, but it was much better!
Every year, the bottles of Beaujolais Nouveau are adorned with specially designed labels, sometimes even multiple labels from the same producer for the same wine – I have no idea how that works. As I have been writing about Beaujolais Nouveau every year since this blog started, I can offer you a collection of labels starting with the 2010 vintage. As Georges Dubouef is the only producer I was able to taste every year, below is my little “show and tell” display limited to the labels of Georges Dubouef wines I tasted throughout the years. In case you feel like it, you can even choose your favorite label and share it in the comments (sorry, this is not a competition, so no prizes will be awarded).
Here we go:
Beaujolais Nouveau 2025 has arrived, and if you haven’t tasted one yet – what are you waiting for? Taste it now and let me know what you think! Cheers!
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