Do You Wine Club?
Yes, I know, the subject of the wine clubs was well discussed in the past, and it is hard to say something new here. However, a few months ago, I was asked if I would be interested in receiving a sample from the International Wine of the Month Club, which I accepted with the usual condition – I will write about the wines only if I like them. I tasted the wines a while back, and yes, I liked them – only now I finally found the time to write about it. But – I don’t want just to share the tasting notes and be done with it – I would like to take this opportunity to ponder at the subject of the wine clubs (beer and spirits too for that matter).
My love for the [wine] clubs started the way back, in the middle of 1990s, when I subscribed for the first time to the Beer Across America monthly club. To begin with, the club had a great story of two friends quitting their IT jobs, coming up with the concept and trying to (unsuccessfully) start the business, then literally with the last of their savings creating leaflets and going in Chicago neighborhood door to door, leaving those leaflets in the mailboxes of people in time for the holidays – and seeing the business to pick up. Every month UPS would deliver a box to my doorstep with two six packs of beer – not just any beer, but only microbrewery products, coming from all over the country. Today any wine store carries literally hundreds of selections – but this was 20 years back, and microbreweries very hard to find. Every shipment would also include information about microbrewery, about the particular beer we received, recipes and lots more. I was definitely looking forward to those shipments – you would never know where the next beer would be coming from, and what the story might be behind it, so it was definitely fun.
I think I stayed with that club for about two years – the club changed the concept slightly at some point and went from the regular 0.33 beer bottles to the large format, 22 oz, and those started to accumulate, so I had to stop it as the whole process became somewhat boring.
Since that time I had a few other club experiences. For about year and a half, I was in the D&M Scotch club – this was great, very unique selections, but I just don’t drink enough Scotch, so it started to pile up, and I had to stop it; to be entirely honest, if I would be able to reduce the frequency of the shipments, I would still continue it. A few years back (say 6-7, to be more precise), many newspapers started their wine clubs. I subscribed to the Wall Street Journal wine club, but that experience wore off very quickly, as out of the case of wine, only 3-4 bottles would be somewhat drinkable, so paying about $180 for 4 “okay” bottles was not my idea of the bargain. I wouldn’t recommend the newspaper wine club – the selection there is simply not good.
All in all, I think all the wine clubs are different, and some of them have their place. For majority of the cases, you get a great deal of information with your wine club shipment – and I really like that. Also, for those few bottles which you will be receiving, you get two additional [oenophile-specific] benefits – you don’t need to chose anything, and you have an element of surprise with every “mystery” box you receive. As it was the case with the my sample shipment from the International Wine of the Month Club.
This club offers three different levels of membership – Premier, Masters and Collectors. The difference between the levels is in the price of wine you will be receiving – otherwise, each shipment contains 2 bottles of wine, which can be red and white, or just two reds. The sample I received contained the 2011 Bellingham The Bernard Series Small Barrel S.M.V. from the Masters series, and 2012 Klein Constantia Sauvignon Blanc form the Collectors series, both wines from South Africa.
2011 Bellingham The Bernard Series Small Barrel S.M.V. South Africa (14% ABV, 75% Shiraz, 22% Mourvèdre, 3% Viognier) took one day to open up. Dark, Concentrated, with raspberries and blackberries on the nose, touch of tobacco and earthiness. On the palate, the wine was firm, structured, with cherries and lavender, touch of espresso, good acidity, hint of eucalyptus and sage, well balanced. Long finish with tobacco aftertaste. Drinkability: 8-
2012 Klein Constantia Sauvignon Blanc Estate Wine, South Africa (13.5% ABV, 89% Sauvignon Blanc, 11% Semillon) is produced by the famed Klein Constantia, makers of the iconic Vin de Constance, favorite wine of Napoleon. This Sauvignon Blanc had gooseberry, fresh grass and lemon on the nose, with touch of sweetness. On the palate, the wine had nice zippy acidity, lemon zest, lemon and a touch of freshly cut grass and mineral complexity. It is interesting that this wine also required a day to open up and to develop a balance – from the pop and pour, the wine a was a bit disjointed and sharp, and it became soft, balanced and cohesive on the second day. I believe this wine can age, and it would be interesting to see what would happen with in a few years. Drinkability: 8
Remember I started this post with the question? How about a simple poll – I’m just curious what you think about wine clubs, so here are two questions for you. First, just tell me if you ever belonged to the wine club:
And now, if you did (or still do), how often do you get your shipments?
So, what do you think? Is there a wine club for you out there? Oh yes, before I will forget – wine clubs make perfect gift! I heard the holidays are coming… Cheers!