Home > Rants and Ramblings > Expectations, Meet Your Nemesis, Reality

Expectations, Meet Your Nemesis, Reality

December 6, 2012 Leave a comment Go to comments

In the words of my blogging friend thedrunkencyclist, yes, I’m a snob. Actually, in general, I think I’m not – but sometimes, especially when it comes to the ruined expectations, I guess that I’m.

Today I received a shipment from Turley Wine Cellars. Until now, Turley was a well known Zinfandel producer ( they also make Petite Sirah and Charbono). Their wines are reasonably priced, and you really should be on the mailing list in order to get them (practically not available in the regular wine stores).

As I’m on the Turley mailing list, about a month ago I received an offer to buy an inaugural release of 2010 Turley Cabernet Sauvignon from Napa Valley, creatively called The Label. I thought that it is definitely worth a try, a brand new wine from a reputable producer.

So the box arrived today. Cut, pull, take out very clever packaging (never saw anything like it), and I grab the bottle. My first reaction – WTF! I don’t know what I was expecting to see, but definitely not what I pulled out of the box. The bottle was very light, absolutely flat on the bottom (bad sign for a quality wine), and with its whole appearance was screaming “Cheap”! Mind you, this is a $40 bottle of wine, and if you will factor in shipping and taxes, it becomes $50 bottle of wine. The closest resemblance – Crane Lake from California, a $3.99 bottle of wine ( nothing against Crane Lake – I was happily drinking it many times). Here it is:

Turley Cabernet

For comparison, here is The Label next to the traditional Turley Zinfandel:

Turley cab and Zin

Note that the foil on top of The Label bottle doesn’t even cover the cork inside! I rest my case…

I’m disappointed and completely flabbergasted. What should possess a reputable company to use that type of bottles? Were they completely out of time, and those bottles were the only thing available? Is this a message to the Cabernet lovers from Zinfandel producer, saying “Cabernet sucks”?

I’m really at loss here. Yes, I know, I shouldn’t judge the book by its cover – I will hopefully give it a try on Friday (need to give the wine a few days to recover from shipping and to avoid the bottle shock) – so once I will do it, I will be definitely glad to tell you what I think about the taste of the wine.

Yes, I’m a snob…


  1. December 6, 2012 at 7:37 am

    Admitting you are a snob is the first step! As for the bottle, perhaps the lighter bottle is an attempt to cut costs both in the glass itself as well as in shipping?

    • talkavino
      December 6, 2012 at 4:29 pm

      well, yeah, and the shipping too… Let me be cryptic – some responsibilities come with the pleasures of blogging – I will write another post and you will understand…

  2. December 6, 2012 at 8:55 am

    I agree with ‘the drunken cyclist’ regarding the glass weight. It is better for carbon footprint after all. However, that foil thing would drive me up the wall and back again.

    That being said, I like a bottle with some heft to it for expensive wine. So, I guess I am a snob as well.


    Jodi @tampawinewoman

    • talkavino
      December 6, 2012 at 4:31 pm

      thanks for the comment – they actually had a reason – look for my next post…

  3. PSsquared
    December 6, 2012 at 9:28 am

    The title of this post is brilliant. I may need to borrow that. And I like the photos you took. And I applaud your fellow wine snob, the DC, for being so optimistic. 😉 I hope the wine isn’t horrible.

    • talkavino
      December 6, 2012 at 4:32 pm

      Glad you liked the pictures, and feel free to reuse the title 🙂 I will tell you about the wine.

  4. December 6, 2012 at 11:55 am

    Judging from the outside the bottle looks very cheap. Did they not show you a picture of the wine when you were buying it?

  5. talkavino
    December 6, 2012 at 4:33 pm

    Well, no, you buy the wine from the description in the mailing list – no pictures. But – you are absolutely correct, I should’ve read the notes first…

  6. December 6, 2012 at 10:33 pm

    Looking forward to your next post!

    • talkavino
      December 7, 2012 at 8:20 am

      you can read it now : )

  1. December 7, 2012 at 12:16 am
  2. December 8, 2012 at 2:05 am

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