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Wine News and Updates

When it comes to the wine world, there is never a dull moment – things are happening all the time. Today, the world of wine is indelible from the world of technology, with no shortage of exciting products. Wine is also a business, big and important business, again, with no shortage of exciting developments. Let’s take a look at some of the latest business and technology wine news from around the globe.

Let’s start with something unexpected – cars. Cars and wine should never be mixed together – driving is one of the most dangerous tasks humans routinely perform, and it requires a clear sober head. So what can we talk about here? Let me tell you. last week Elon Musk made an interesting announcement. As Tesla feels the heat of the serious competition from all leading automakers, the electric carmaker decided to differentiate itself with the addition of an (albeit optional) reverse osmosis accessory which can remove alcohol from wine. This option, available exclusively for models S and X, would add about 5 grand to the list price of the vehicle. but the opportunity to enjoy your precious Latour or Harlan during the ride can not be passed on lightly. Open the compartment, pour in the bottle, and the spout on the dashboard will become operational once the alcohol is removed from the wine. Based on preliminary market data, Tesla has a hard time fulfilling all the requests for the accessory. We shall see if the other manufacturers will follow the suit.

The next news is almost a no-brainer. It is the one from the series “how I didn’t think of it before”. Coca-Cola company entered into a partnership agreement with Bacardi USA to produce a range of Rum and Coke products. The product line will include all possible permutations of Coke (Diet, Zero, and the others) with the full line of Bacardi rums – light rum, dark rum, and the others. The new product is expected to hit the store shelves at the end of May, just in time for the grilling season. Retail prices will start at $20 for the 4 pack, with consumers already waiting impatiently for the product. I’m really curious how Pepsi will respond, if ever – is Rum and Pepsi even a thing?

Our next news comes from the wine glassware leader, Riedel, which never stops innovating. As you know, Riedel glasses are developed to enhance the aromas of a specific type of wine – Pinot Noir, Cabernet Sauvignon, Chardonnay, and many other wines have glasses of the specific shape offering the best sensory experience to the wine drinkers. The only disadvantage of the wine-specific glasses is that you need to have them all on hand, as you never know what bottle of wine you will decide to open, and even storing so many different glasses might become a challenge in itself. To address the issue, it appears that for the past 10 years, Riedel was secretly working on a project with the United States Air Force Research laboratory to develop a glass that can change its form based on the request from the smartphone app. The glass is made of some smart material – again, the exact details and fiercely guarded – which responds to the electric impulses from the control module embedded in the stem and changes its shape as needed. The glass will appears soon in the wine catalogs, with the expected price tag of $750 for two – it is expected that the price will drop over the next 2-to 3 years as production will increase.

Can we talk about wine today and not talk about NFTs (Non-fungible tokens)? Of course not. Gallo family company, which had been producing wines in California since 1933, teamed up with Beeple, one of the most famous NFT artists in the world. to produce a series of unique labels, each one of them having its unique value, as is always the case with NFT art. About 14,000 cases of the 2021 Gallo Hearty Burgundy will be adorned with Beeple’s artwork and will be available at select retailers around the USA. Gallo will dictate the initial price for the NFT-labeled bottles, but the retailers will be allowed to sell the wine in the auction-like model, with 25% of the extra money going back to Gallo. These NFT-labeled bottles are expected to be a big hit with consumers, and reportedly many wine producers around the world, such as Torres in Spain, Concha y Toro from Chile, Cavit from Italy are in talks with NFT artists to create their own collections.

Our last news piece might be the most bazaar of them all. As you know, Korbel Champagne Cellars in California produces wine in California under the Champagne brand (California Champagne). Based on the source speaking on condition of anonymity, Bernard Arnault, top executive of the French luxury goods conglomerate LVMH (Louis Vuitton Moet Hennesy), got fed up with Champagne’s name being used outside of the Champagne region in France alongside coveted LVMH brands such as Krug, Dom Perignon, and Ruinart, and announced that LVMH entered into the definitive agreement to acquire Korbel at an undisclosed amount. The deal is subject to the approval of the boards of directors of both companies, expected to be closed in 6 months. Once the deal is complete, Korbel California Champagne will be renamed the Korbel California Sparkling wine.

That’s all the news I wanted to share at the moment. Cheers!

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  1. April 26, 2022 at 11:21 pm

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