Suggestive Labeling? Yes!
I realize it more and more now – I’m a sucker for a good wine labels. Yes, I know – don’t judge the book by its cover. Of course. But the first thing you see when you look at the bottle of wine is a label. Considering sheer number of wines in the average wine store, label is critical element of the wine’s success. It has to attract your attention. It has to seduce you. It has to promise you a great time. It has to be memorable. And the label has only a fraction of a second to make this all happen.
While visiting Cost Less Wines in Stamford, this is exactly what happened. Something caught my eye – the label I never saw before. I grabbed the bottle – and then there was another, and another, and another. A special project from Barton and Guestier – The Pairing Collection. If you remember Entwines, the joint project by Food Network and Wente, The Pairing Collection wines represent the next step – a very suggestive name and the picture on the front label, and the recipe in the back, and even QR code to take you to the specially designated The Pairing Collection web site - how cool is that?! Well, you be the judge – here are the labels.
Chops & Burgers Bordeaux red AOC:
Salmon & Trout Bordeaux white AOC:
And the back label:
Lobster & Shrimp Muscadet Sèvre et Maine AOC:
and here is the recipe for you:
Cheese & Crackers Beaujolais Village AOC:
Chicken & Turkey Côtes du Rhône AOC:
So, what do you say? Do these labels speak to you? Let me know! Cheers!