Wine Retail: PJ Wine
Buying wine is one of the great pleasures for the wine lover. Of course it is very easy and convenient to buy wine online, as in a lot of cases it also means that you will be able to find good values. However, for the true wine lover ( and if you want to substitute the term with wine geek, be it), being able to unhurriedly browse through the wine store (needless to say – good wine store) is a source of great pleasure. Seeing familiar labels is almost like seeing the old friends – “oh yes, I know you, it is great to see you again”. When you see the wine you don’t know, it is moment of discovery – “hmmm, I wonder how that should taste like?”, “aha, I think it was a good vintage”, “oh, I wonder if this is a good price”. Then it goes to “now, I must try this!”, or “ahh, one day I will definitely have to try this”… There is a lot of anticipation associated with that slow walk along the shelves, and a lot of pleasant expectations.
I already wrote about my favorite wine stores, both “brick and mortar” and online (you can find this post here), and I wrote a post about my most favorite local “go to” store Cost Less Wine and Liquors in Stamford, CT (the post is here). Now, I want to talk about another wine store which I really like – PJ Wine in New York. The store has both great physical location on upper Broadway, as well as very extensive web site at www.pjwine.com.
What do I like so much about PJ Wine? First of all, the store doing a lot to educate people about the wines. PJ Wine hosts great seminars (most of them are free), where people learn and get to try excellent wines, expanding their wine knowledge and taste. In addition to the seminars you can also subscribe to the mailing lists, and receive very extensive wine notes, with a lot of information about wines which is hard to find anywhere else, including winery websites. And then in addition to all the education and information – surprise – the wine store has great selection of … wines! (don’t know what you expected to see here).
First and foremost, PJ Wine is a place for Spanish wines, and Rioja in particular:
When it comes to Rioja, anything you are looking for – PJ Wine got it, and they got it right there, on the shelf where you can see and touch. Where else can you find 1964 Rioja simply waiting for you?
Don’t worry, it is not only Rioja – there are plenty of great wines on the shelves from all over world – hard to find wines from France, incredible selection of Jerez and Madeira, unique Italian wine and many many others.
Last but not least – you can always get good advice, and all the staff actually knows all their wines – not theoretically, but actually tried them and will be able to describe the wines to you in great detail. I’m sure many of you can attest to the fact that you missed such service more than once in your wine shopping adventures.
If you like wine and plan to be in New York – PJ Wine is definitely a worthy destination, you will be pleased with what you can find (of course you can get the wines from their web site – but it is a different experience). PJ Wine delivers unique experiences, from wines themselves to the great learning opportunities, and this is experience is yours to take. Happy wine shopping experience!